SweetWater Brewing Company Reaches New Heights: Launching Statewide in Colorado February 1

SweetWater will be available in 27 states with Western Expansion

Eagle Rock Distributing Company of Colorado to Service 75% of Market with Tasty Brews

420 Extra Pale Ale, H.A.Z.Y. IPA, G13 IPA and High Light Lo-Cal Easy IPA Available Throughout the State

SweetWater Brewing Company ( "SweetWater" ), based in Atlanta, GA and founded in 1997, today announced the launch of its brand in Colorado, bringing the company into its furthest western market to date. SweetWater's tasty West Coast style brews, including flagship 420 Extra Pale Ale and a newly launched year-rounder H.A.Z.Y IPA, will flow into the state via bars, restaurants and select retail establishments starting February 1, 2021.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210121005247/en/

420 Extra Pale Ale, H.A.Z.Y. IPA, G13 IPA and High Light Lo-Cal Easy IPA Available Throughout Colorado (Photo: Business Wire)

420 Extra Pale Ale, H.A.Z.Y. IPA, G13 IPA and High Light Lo-Cal Easy IPA Available Throughout Colorado (Photo: Business Wire)

SweetWater's expansion into the first U.S. state to legalize recreational marijuana comes shortly after its November 2020 acquisition by Aphria Inc. (TSX: APHA and Nasdaq: APHA), a leading global cannabis-lifestyle consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

The heady, outdoor-forward lifestyle of SweetWater has always been inspired by the state of Colorado, where founder and CEO Freddy Bensch attended college, studied environmental sciences and held his first brewery job.

"Colorado has always held a special place in my heart. It's where I first learned to brew beer and where I now live half of the year in Telluride. Because of my connection with the state, SweetWater has always had a Colorado vibe, from our West Coast style beers to our 420-friendly lifestyle and passion for the great outdoors," said Freddy Bensch. "Having our flagship brews and new brands like H.A.Z.Y available throughout the state feels like coming home. Finally, we can pick up some 420s before hitting the slopes or river!"

Among the nation's top 15 craft breweries in sales by volume according to the Brewer's Association , SweetWater Brewing Company is touted as one of the fastest growing and largest craft brands in the country. With the expansion into Colorado, SweetWater's award-winning lineup of year-round, seasonal and specialty beers will be available in 27 states, plus Washington, D.C. It will build on SweetWater's presence established in Telluride, CO over the past four years as a sponsor of the Telluride Ski Resort.

Consumers will find SweetWater's flagship brand, 420 Extra Pale Ale, and the new H.A.Z.Y IPA that offers a heavy double-dry hop to give the IPA consumer the hoppy punch they're looking for with an ideal amount of bitterness on the back end. SweetWater's beverages will be accessible on draft at bars and restaurants and in package in off-premise grocery, liquor stores, and specialty bottle shops. A sampling of the lineup of styles include:

  • H.A.Z.Y. IPA – A brand new, year-round juice bomb with a double dry hop of Mosaic, Citra, El Dorado and Azacca for a blast of mango, stone fruit, lime, and pine. It's not a mirage, but a tasty refreshing oasis in pursuit of haziness.
  • 420 Extra Pale Ale – SweetWater 420 is a tasty West Coast-style pale ale with big hops and a crisp finish. First brewed on April 20, 1997, the flagship is still the number one style in the craft brewer's portfolio and continues to gain popularity — 420 is the perfect introduction to the brand's line up of lip smackin' brews. It's rolling out in 6-pack bottles, 12-pack cans and on draft.
  • G13 IPA – This aromatic, super-hybrid, sticky IPA is first and foremost a phenomenally delicious and drinkable beer, with the added bonus of an olfactory experience that mimics that of the G13 cannabis strain. To achieve the aroma, SweetWater brewers found the perfect botanically sourced, strain-specific terpenes and married them with a propriety natural hemp flavor blend, both perfectly complementing the select hops in this heady IPA.
  • High Light Lo-Cal Easy IPA – Never sacrificing flavor for drinkability, this session IPA is brewed with sticky Hop Hash blend to keep the beer hoppin' and calories low for a crisp and crushable beer with notes of grapefruit, watermelon, pear and floral flavors. High Light has just five grams of carbs per can and comes in at only 100 calories, offering a light and refreshing option. Offered in 15-packs, this is the perfect all-day beer that still has the flavor of a full hopped IPA you can spend an afternoon floating down the river with.

SweetWater is partnering with Eagle Rock Distributing Company of Colorado to reach 75% of the state, including the Denver metro area, Loveland, Littleton, Colorado Springs, Pueblo and Durango. SweetWater will reach the rest of Colorado by partnering with Central Distributing Company, Quality Brands of the Rockies and B&K Distributing on the western slope.

"With roots in Atlanta, we're very familiar with SweetWater and we're honored that they've chosen us to handle their distribution in the Centennial State," said Mike Economos, President of Eagle Rock Distributing Company of Colorado. "We've seen them grow from a small local brewery to a highly successful brand with a team of fun-loving people passionate about both craft beer and the environment. Colorado is sure to show them a warm welcome."

Colorado locals will spot the brewery's iconic rainbow trout tap handles and bottle/can packaging flowing throughout their respective areas starting this winter.

About SweetWater Brewing Company

SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto "Don't Float the Mainstream!" In 2020, SweetWater was acquired by Aphria Inc., (TSX: APHA and Nasdaq: APHA), a leading global cannabis company inspiring and empowering the worldwide community to live their very best life. SweetWater Brewing Co. celebrated 23 years of heady brews in 2020 and is a top 15 craft brewery in the nation, according to Brewers Association. The award-winning lineup of year-round beers includes H.A.Z.Y. IPA, SweetWater 420 Extra Pale Ale, IPA, Blue blueberry wheat ale, Goin' Coastal IPA with pineapple, and Hop Hash Easy IPA, Guide Beer lager and Hydroponics Seltzer. Additionally, seasonal releases offer palate pleasing variety, along with an experimental, one-time-only Dank Tank series, 420 Strain Series and progressive barrel aged styles in The Woodlands Project series.

SweetWater is passionate about protecting natural resources and habitats and is recognized for its contributions to environmental initiatives throughout its distribution footprint. Supporting the conservation of some of the nation's most threatened rivers, streams and coastlines is a cause near and dear to the brewery, as clean water is also vital to the creation of their tasty brews.

Visit SweetWater Brewery – located at 195 Ottley Drive in the heart of Atlanta – for tours of the main brewery, and pints and bites in the newly renovated taproom and restaurant. For more information about SweetWater Brewing Company and brewery hours, please visit www.sweetwaterbrew.com . Follow SweetWater Brewing Company on Twitter/Instagram @sweetwaterbrew, and become a fan at facebook.com/sweetwaterbrew .

About Aphria Inc.

Aphria Inc. is a leading global cannabis company inspiring and empowering the worldwide community to live their very best life. Headquartered in Leamington, Ontario – the greenhouse capital of Canada – Aphria Inc. has been setting the standard for the low-cost production of high-quality cannabis at scale, grown in the most natural conditions possible. Focusing on untapped opportunities and backed by the latest technologies, Aphria Inc. is committed to bringing breakthrough innovation to the global cannabis market. The Company's portfolio of brands is grounded in expertly researched consumer insights designed to meet the needs of every consumer segment. Rooted in our founders' multi-generational expertise in commercial agriculture, Aphria Inc. drives sustainable long-term shareholder value through a diversified approach to innovation, strategic partnerships, and global expansion. For more information, visit: aphriainc.com

SweetWater PR Contact  
Kathleen Porter, 630.664.2267
Kathleen.porter@wyecomm.com

News Provided by Business Wire via QuoteMedia

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A State-by-State Guide to Cannabis in Australia

Australia federally legalised medicinal cannabis in 2016, and Australia's cannabis market has seen major growth since then.

Medical cannabis approvals were up by 120 percent in the first half of 2023 compared to the same period in 2022. Statista forecasts that Australian cannabis revenue will reach AU$3.73 billion in 2024 and grow at an annual rate of 3.22 percent, culminating in market volume worth AU$4.53 billion by 2029.

However, Australia’s cannabis industry is still young. Despite there being a strong case for a regulated market, which was outlined in a July 2024 report by the Penington Institute, recreational use is not legal and medical access remains limited and regulated.

Medical cannabis patients have access to various forms of the drug, including flower, oils and tinctures. However, only two medicinal cannabis products, Sativex and Epidyolex, are registered with the Therapeutic Goods Administration, and none are subsidised through the country’s Pharmaceutical Benefits Scheme. Patients who want access to medicinal cannabis must go through special pathways, and doctors who want to prescribe medicinal cannabis have to apply to do so.

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New Cannabis Consumption Trends, Regulatory Shifts Seen Driving Market in 2025

Understanding trends in the cannabis industry is paramount for investors eyeing a market with steady growth potential, but the landscape is complex as products and regulations continue to evolve.

Consumption habits are changing as edibles, vaping and THC beverages gain traction, especially among younger users, and cannabis companies are adapting their offerings to meet shifting demand.

Meanwhile, regulatory uncertainty, particularly surrounding the future of the US Farm Bill and state-level restrictions on hemp-derived cannabinoids, continues to challenge the market.

Despite these headwinds, production data and long-term growth forecasts suggest the cannabis industry remains on a promising — albeit turbulent — path. Read on for more on key trends to watch in 2025.

Consumption methods evolving post-legalization

Shifts in consumer behavior are reshaping markets across the board, and the cannabis industry is no exception.

While smoking remains the dominant method of cannabis consumption, a recent report from the Centers for Disease Control and Prevention highlights the growing popularity of edibles, vaping and dabbing.

The report notes that vaping and dabbing are particularly pronounced among younger adults.

A separate study published by the American Medical Association and funded in part by the Canadian Institutes of Health Research also points to how product preferences have changed among Canadian users since legalization in 2018.


The study indicates that while the use of flower, cannabis concentrates, oil, tinctures and topicals has decreased during that time, the use of vape cartridges, edibles and beverages has increased.

Edibles and beverages were legalized in Canada in late 2019, and Truss Beverage was one of the first players to introduce cannabis-infused drinks. Truss was a joint venture formed by Molson Coors Canada (TSX:TPX.A,TSX:TPX.B) and HEXO, a cannabis company that has since been acquired by Tilray Brands (TSX:TLRY,NASDAQ:TLRY).

In early 2020, Tilray launched a lineup of confectionery, wellness products and beverages through its subsidiary, High Park; Canopy Growth (TSX:WEED,NASDAQ:CGC) made a similar move. These companies gradually brought their products to the US as more states legalized cannabis for medical and/or recreational use.

Today, established cannabis brands typically offer edibles and beverages alongside their other products. Organigram Global (TSX:OGI,NASDAQ:OGI) is one of the newest US entrants, with its April acquisition of Collective Project providing immediate access to the US hemp-derived THC beverage market.

Growing awareness of health and wellness, potentially amplified by the pandemic-led adoption of health trackers, appears to be making an impact on the alcoholic beverage market.

A 2023 Gallup poll reveals a two decade decline in alcohol consumption, particularly among younger adults, suggesting a shift towards more health-conscious lifestyles within this demographic.

Craft beer production declined by 4 percent year-on-year in 2024, according to data collected by the Brewers Association. This marked the largest drop in the industry's history, excluding the pandemic. For small, independent craft breweries, 2024 marked the third consecutive year of declining production. A drop in the number of operating small breweries last year provides further evidence of this trend, with 501 closures in 2024 versus 434 openings.

Challenges in the alcohol market extend beyond the brewing industry, with the New York Times recently reporting the closure of a handful of nightclubs facing decreased alcohol sales alongside rising insurance and rent costs.

Meanwhile, cannabis lounges have been popping up across the US for the last several years. As of early 2025, several states had legalized or were in the process of implementing regulations for cannabis consumption lounges.

Hemp market growth despite regulatory uncertainty

The burgeoning hemp industry is another segment of the expanding cannabis market.

The legalization of industrial hemp — defined as cannabis with a THC concentration of 0.3 percent or less — through the 2018 Farm Bill led to initial investment and optimistic projections for CBD wellness products and various industrial applications. The sector’s rapid evolution also brought the rise of hemp-derived intoxicating cannabinoids, creating a market that presented both opportunities and complexities for participants.

However, after an initial boom, a lack of infrastructure and clearly defined regulations for CBD, as well as state-level variations and market oversupply, ultimately contributed to a quick retraction.

2024 was a pivotal year for the US hemp industry, as the hemp-related provisions of the 2018 Farm Bill — originally set to expire in September 2023, but extended to December 31, 2024 — created an urgent need to address critical issues like THC limits and the regulation of novel hemp-derived cannabinoids. A major point of contention was the proposed shift from defining hemp based on Delta-9 THC concentration (0.3 percent or less) to “total THC,” which includes THCA.

This change had the potential to significantly impact farmers and processors, as many hemp varieties that are compliant under the Delta-9 THC rule could exceed the 0.3 percent limit when THCA is included.

Various bills and amendments were proposed in 2024 as part of the Farm Bill discussions, each with different approaches to regulating hemp. Separate regulatory frameworks for industrial hemp and hemp grown for cannabinoids were suggested, and many states took their own action, leading to a patchwork of regulations and even outright bans.

Despite challenges, data from the US Department of Agriculture suggests signs of recovery.

The department's annual National Hemp Report from 2024 points to an 18 percent increase in industrial hemp production value between 2022 and 2023, with output growth seen in specific sectors like floral (18 percent), fiber (133 percent) and seed hemp (414 percent). The 2025 report from the Department of Agriculture indicates further expansion, with notable increases observed in both acreage (up 64 percent from 2023) and value (46 percent).

The 2024 Farm Bill ultimately did not pass, and right now the hemp industry is operating under a temporary extension of the 2018 Farm Bill under the American Relief Act of 2025, signed into law on December 21, 2024.

The 2018 Farm Bill is now set to expire on September 30, 2025.

While analysts for Markets and Markets project that the North American hemp industry will grow at a CAGR of 22.4 percent and ultimately reach a valuation of US$30.24 billion by 2029, the future of the industry will be heavily influenced by the outcome of the ongoing Farm Bill discussions.

US cannabis legalization remains stalled

Although there is clear demand for cannabis products, the now-defunct rescheduling process in the US is likely to continue casting a shadow of uncertainty over the industry's long-term trajectory.

Legal and procedural delays, including allegations of improper conduct and bias within the US Drug Enforcement Administration (DEA), led to hearing cancellations, and the new administration of US President Donald Trump has brought leadership changes to key agencies like the DEA and the Department of Justice.

Terry Cole, who Trump nominated to be DEA administrator on February 11, has a history of opposing cannabis legalization in the country. Similarly, Pam Bondi, Trump’s pick to lead the justice department, staunchly opposed a movement to legalize medical cannabis during her tenure as Florida’s attorney general.

While there have been bipartisan efforts in Congress to end federal cannabis prohibition and establish regulations for eventual legalization, the DEA’s actions and statements indicate a potential stall or reversal of progress.

In addition to that, new research is adding complexity to the debate.

A study published in the American Journal of Psychiatry this past March highlights an association between the use of high-potency cannabis strains and increased risks of psychosis, a factor that may not have been fully considered by the Department of Health and Human Services. As stronger cannabis strains become more widely available, a reassessment of their potential health risks may be required.

Investor takeaway

While the cannabis industry holds promise for growth and innovation, investors must remain acutely aware of the regulatory uncertainties and market volatility that will undoubtedly shape its trajectory in the years to come.

Don’t forget to follow us @INN_Cannabis for real-time news updates!

Securities Disclosure: I, Meagen Seatter, hold no direct investment interest in any company mentioned in this article.

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While Australia has yet to legalise all forms of cannabis, the country is a growing medical cannabis and hemp market, with many companies manufacturing, researching and exporting the plant-based product.

Medical cannabis was federally legalised in 2016, and the export of cannabis from Australia was legalised in 2018. As for recreational use, the only state to legalise recreational use and possession so far is the Australian Capital Territory, which did so in 2020, but it did not establish a regulated recreational cannabis market.

The country's medical cannabis market has been steadily expanding in size and scope. A Penington Institute report shows that Australians spent approximately AU$400 million on medicinal cannabis in the first half of 2024, 72 percent higher than the AU$234 million they spent over the entirety of 2022.

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To attend the conference call or webcast, participants should register online at https://ir.thecronosgroup.com/events-presentations . To avoid delays, we encourage participants to dial into the conference call fifteen minutes ahead of the scheduled start time. The webcast of the call will be archived for replay on the Company's website.

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