Juniper Networks® and citizenM Collaborate to Deliver Memorable Hotel Experiences with Personalized Engagement

citizenM adopts Juniper's AI-driven wireless access, wired access solutions and firewalls to streamline IT operations and provide enhanced services to guests

Juniper Networks (NYSE: JNPR), a leader in secure, AI-driven networks, today announced that citizenM , the award-winning ‘affordable luxury' hotel and lifestyle brand, has selected Juniper's full range of AI-driven Enterprise and Connected Security solutions, including wireless access, wired access and next-generation firewalls to deliver a modern hotel experience for its guests. By choosing Juniper®, citizenM is leveraging the benefits of Mist AI™ and a secure client-to-cloud experience to transform how guests sleep, work and relax, while reducing the time and effort required to setup and manage secure IT networks in numerous locations.

citizenM currently has 31 hotels globally and is pursuing major growth plans, aiming to operate 40 hotels in premier metropolitan locations and airports in Europe, Asia and the U.S. by 2024. With the increasing number of guests and its ambitious expansion strategies, citizenM needed a network that would scale with its digital transformation plans. The company turned to Juniper wireless access points driven by Mist AI™ to deliver better guest engagement, coupled with industry-leading Wi-Fi that is both predictable and reliable. In addition, Juniper Networks EX Series Switches provide high-performance, secure access to wired devices and Juniper next-generation firewalls effectively protect all hotel properties and the Amsterdam headquarters from cyber-attacks, while connecting them to the company's cloud resources. Juniper has been citizenM's networking provider and has also been named as a Leader in the 2022 Gartner® Magic Quadrant™ for Enterprise Wired and Wireless LAN Infrastructure for the 3 ^rd year in a row, with top scores for ability to execute and vision.

With citizenM's new network, guests can simply check in at a kiosk or via the brand's award-winning mobile app, with an ambassador at hand to help if needed. A digital key is created and guests are on their way to their room quickly, typically in one minute. Once in their room, guests can control the room temperature, lighting and shades from an in-room Wi-Fi-enabled tablet or via the app, as well as accessing F&B menus, viewing city guide content and more. Guests can also seamlessly stream their apps, movies or games to a high-definition TV and share them with family and friends without increasing the risk of a threat, compromising them or the hotel network.

In addition to real-time, secure connectivity with personalized experiences for guests, the Juniper solution also simplifies the deployment and management of IT infrastructure and services across multiple, distributed properties. With Mist AI, zero-touch provisioning and automated workflows operated via the cloud, network setup is easy and quick. Mist AI proactively detects and fixes anomalies to expedite troubleshooting without the need for onsite resources. Additionally, ambassadors, duty managers and support staff at the hotel properties have fast, reliable access to their key hospitality and business applications, including property management, content management, physical security, payments, video and voice. Juniper Networks SRX Series Firewalls provide a full suite of traffic inspection and industry-leading threat protection capabilities while maintaining top performance. These capabilities effectively safeguard hotel guests, staff and their access to the internet and other digital assets.

Supporting Quotes:

"citizenM has re-defined hospitality by disrupting the traditional hotel model to give modern travelers an affordable luxury experience. A key pillar of our strategy is to provide guest service beyond expectations. We aim to anticipate our guests' needs, continuously exceed their expectations and curate memorable experiences for them. We strongly believe that technology is the foundation and enabler of our transformation. We value Juniper's innovative thinking and how AI can help us manage the network."

- Bojan Pavicic, Director, Technology and Digital, citizenM

"Technology has become a critical element in the hospitality industry, as guest demands are changing and visitors are looking for more tailored service during their stay. citizenM adopts guest-centric technology that provides personalized experiences for its guests in a very seamless and simple way. Juniper Mist supports citizenM's business objectives by enhancing connectivity with simplicity, providing analytical data and simple operations with proactive, low-maintenance troubleshooting, resulting in lower operational cost - but high value - in terms of the customer experience."

- Gos Hein van de Wouw, Vice President, Enterprise, EMEA, Juniper Networks

Additional Resources:

citizenM: Success Story
2022 Gartner Magic Quadrant for Enterprise Wired and Wireless LAN Infrastructure: View Report
Blog: When it Comes to Wired & Wireless Access, Juniper Mist is in the Driver's Seat
2022 CyberRatings Cloud Network Firewall Report
Follow Juniper Networks online: Facebook | Twitter | LinkedIn
Juniper Blogs and Community: J-Net

About Juniper Networks

Juniper Networks is dedicated to dramatically simplifying network operations and driving superior experiences for end users. Our solutions deliver industry-leading insight, automation, security and AI to drive real business results. We believe that powering connections will bring us closer together while empowering us all to solve the world's greatest challenges of well-being, sustainability and equality. Additional information can be found at Juniper Networks ( www.juniper.net ) or connect with Juniper on Twitter , LinkedIn and Facebook .

Juniper Networks, the Juniper Networks logo, Juniper, Junos, and other trademarks listed here are registered trademarks of Juniper Networks, Inc. and/or its affiliates in the United States and other countries. Other names may be trademarks of their respective owners.

Category – AI

View source version on businesswire.com: https://www.businesswire.com/news/home/20230404005146/en/

Media Relations:
Pelin Murphy
Juniper Networks
+44 (0) 1372 385 686
pelin@juniper.net

News Provided by Business Wire via QuoteMedia

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As quoted in the press release:

Targeted attacks are becoming increasingly sophisticated and organizations of all sizes are now challenged by cybersecurity risks across diverse locations, clouds and functions. The resulting “always on” nature of cybercrime puts strain on understaffed security teams that are already bogged down by manual processes and complex policies, as revealed in a recent study from Juniper Networks and Vanson Bourne. The impacts are delayed understanding of threats and slower time to remediation. Automation and machine learning can help shorten the time requirements of repetitive tasks and augment human involvement, however, a majority of respondents in a recent survey from Juniper Networks and Ponemon Institute felt that cyber automation will never fully replace human involvement and expertise.
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As quoted in the press release:

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Click here for the full press release.

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A redesigned home page offering an improved user experience, a three-story rotating carousel showcasing the most important content, articles grouped by topic (MLB, NFL, casino, etc.) and a "Live Now" strip promoting live betting markets and other promotional priorities.
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Enhanced coverage of popular betting sports such as soccer, NCAA football and CFL.
Injury and player news feeds for NFL, MLB, NBA and NHL from industry leader RotoWire.

Sports Insights has proven to be a valuable driver of player engagement and betting activity, with many players reading articles and consuming stats and injury news prior to placing their bets. Frequent Sports Insights visitors, in comparison to non-readers, generate 118% higher average deposits, 58% higher average casino turnover, and 110% higher average sports turnover.¹

Sports Insights content is regularly distributed across social media (@NorthStarBet) and through third-party media partners, and serves as an important acquisition and retention tool for NorthStar Bets. To view Sports Insights content, please visit www.northstarbets.ca/sportsbook/news.

Following the completion of this milestone, the Company will continue to make incremental enhancements to Sports Insights based on ongoing user feedback and an evolving product roadmap.

To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/9376/225943_a41f82ce246539db_001full.jpg

About NorthStar

NorthStar proudly owns and operates NorthStar Bets, a Canadian-born casino and sportsbook platform that delivers a premium, distinctly local gaming experience. Designed with high-stakes players in mind, NorthStar Bets Casino offers a curated selection of the most popular games, ensuring an elevated user experience. Our sportsbook stands out with its exclusive Sports Insights feature, seamlessly integrating betting guidance, stats, and scores, all tailored to meet the expectations of a premium audience.

As a Canadian company, NorthStar is uniquely positioned to cater to customers who seek a high-quality product and an exceptional level of personalized service, setting a new standard in the industry. NorthStar is committed to operating at the highest level of responsible gaming standards.

No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

Cautionary Note Regarding Forward-Looking Information and Statements

This communication contains "forward-looking information" within the meaning of applicable securities laws in Canada ("forward-looking statements"), including without limitation, statements with respect to the following: expected performance of the Company's business, expected benefits of the introduction of product innovations, and player engagement levels. The foregoing are provided for the purpose of presenting information about management's current expectations and plans relating to the future and allowing investors and others to get a better understanding of the Company's anticipated financial position, results of operations, and operating environment. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "continues", "forecasts", "projects", "predicts", "intends", "anticipates" or "believes", or variations of, or the negatives of, such words and phrases, or state that certain actions, events or results "may", "could", "would", "should", "might" or "will" be taken, occur or be achieved. This information involves known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. This forward-looking information is based on management's opinions, estimates and assumptions that, while considered by NorthStar to be appropriate and reasonable as of the date of this press release, are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from those expressed or implied by such forward- looking information. Such factors include, among others, the following: risks related to the Company's business and financial position; risks associated with general economic conditions; adverse industry risks; future legislative and regulatory developments; the ability of the Company to implement its business strategies; and those factors discussed in greater detail under the "Risk Factors" section of the Company's most recent annual information form, which is available under NorthStar's profile on SEDAR+ at www.sedarplus.com. Many of these risks are beyond the Company's control.

If any of these risks or uncertainties materialize, or if the opinions, estimates or assumptions underlying the forward-looking information prove incorrect, actual results or future events might vary materially from those anticipated in the forward-looking statements. Although the Company has attempted to identify important risk factors that could cause actual results to differ materially from those contained in the forward-looking statements, there may be other risk factors not presently known to the Company or that the Company presently believes are not material that could also cause actual results or future events to differ materially from those expressed in such forward-looking statements. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information. No forward-looking statement is a guarantee of future results. Accordingly, you should not place undue reliance on forward-looking information, which speaks only as of the date made. The forward-looking information contained in this press release represents NorthStar's expectations as of the date specified herein, and are subject to change after such date. However, the Company disclaims any intention or obligation or undertaking to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required under applicable securities laws.

All of the forward-looking information contained in this press release is expressly qualified by the foregoing cautionary statements.

For further information:

Company Contact:
Corey Goodman
Chief Development Officer
647-530-2387
investorrelations@northstargaming.ca

Investor Relations:
RB Milestone Group LLC (RBMG)
Northstar@rbmilestone.com

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Juniper Networks® and citizenM Collaborate to Deliver Memorable Hotel Experiences with Personalized Engagement

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