Demand for natural food and wellness products has creating incredible opportunity for the functional mushroom market. So much so that consumers are craving mushroom coffees and teas for an "added super food go-to morning beverage," notes Yahoo Life.
After all, according to Penny White, CEO of Better Plant Sciences, "Functional mushrooms are increasing in popularity for their ability to increase mental clarity, as well as for their range of health benefits, including immune support and energy-boosting qualities. We have formulated our coffees to be both healthy and delicious, and our instant blend is convenient, easy, and perfect for those on the go or those who are only looking to enjoy one cup at a time."
Reportedly, mushrooms such as Reishi can help with sleep, anxiety, and depression, according to Teelixir. Lion's mane can help with memory, according to Healthline. Chaga can help with inflammation for example, according to Best Products. Turkey tail can help support the immune system, and assist with some cancer prevention, says Healthline
"Mushrooms have long been used in Chinese medicine and newer research shows they are the highest dietary source of the antioxidants ergothioneine and glutathione, which help protect the body against the type of damage that can eventually contribute to age-related diseases like cancer, heart disease, Parkinson's and Alzheimer's," says Beth Warren, RDN, author of Secrets of a Kosher Girl. "Mushroom coffees and teas can give anyone a boost, but they may be especially beneficial for those who are dealing with chronic diseases and inflammation."
Functional Mushrooms are Helping to Fuel Better Plant Sciences (CSE: PLNT) (OTCQB: VEGGF)
Better Plant Sciences just announced that its majority owned subsidiary NeonMind Biosciences just completed production of two out of four of its superfood mushroom coffee blends.
The first NeonMind Superfood instant coffees will be ready to ship to its warehouse in early November. The initial two formulas are an Ayurveda-inspired blend of reishi, lion's mane, ashwagandha and turmeric with premium instant coffee. The medicinal mushrooms are antioxidant and nutrient-rich, with adaptogenic, immune-boosting properties. The Company plans to launch its eCommerce website in November and will rely heavily on influencer marketing to educate a broader consumer base on the taste and health benefits of mushroom coffees.
Having just completed manufacturing of the two instant coffee blends, they will now undergo third-party testing as required by Health Canada regulations, and are expected to be ready to ship to our warehouse in early November.
They will then begin manufacturing two brewed coffee formulations, with production to be followed by the same required third-party testing. The brewed coffees are expected to be ready to ship to our warehouse in mid-November. All four products have been registered with Vancouver Coastal Health. The Company's plan is to commercially launch the mushroom coffees via a new eCommerce website in late November 2020.
For more information, visit the company's website at https://betterplantsciences.com.
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