Gaming

- Entain, the leading global sports betting, gaming and interactive entertainment operator, is to launch a global innovation hub, Ennovate, with a first lab to open in London . Ennovate will invest up to £100 million in innovation projects, start-up investments and collaborations with UK, European and global partners, with £40 million specifically earmarked for innovation investment in the UK.

Illustration of the Ennovate Experience Zone opening in London this spring. Source: Entain (PRNewsfoto/Entain)

Ennovate supports Entain's ambition to be a global leader in interactive entertainment, providing great products and moments of excitement for customers. As media, entertainment and gaming converge, customers expect richer experiences, with greater variety of content, immersive experiences, personalisation, and social interaction which increase their enjoyment and engagement.

First technology companies working with Ennovate include Verizon, BT, and Theta Labs, all looking to develop ground-breaking experiences for customers in gaming and interactive entertainment. Not-for-profit organisations are also collaborating with Ennovate, using technology for innovations which bring societal and environmental benefit. All external partners will collaborate with Entain's own tech team and use the Ennovate Hub to conceive, develop, experiment, and bring their innovations to life.

"We want to lead the way with new, exciting products and experiences for customers and use our cutting-edge technology to pioneer innovations in sport, gaming and interactive entertainment for the metaverse," said Jette Nygaard-Andersen , Chief Executive of Entain.

"We also want to use our position as a global technology leader to help drive innovation more widely. Working with partners around the globe, Ennovate will demonstrate how Entain's industry-leading technology can both revolutionise experiences for consumers and deliver real benefits to society," she added.

Ennovate's first dedicated innovation lab will be located in Charterhouse Square, Farringdon, at the heart of London's entrepreneurial tech community, close to the UK headquarters of TikTok and Snapchat. It will host members of Entain's innovation technology team, working alongside its commercial and not-for-profit partners.

Opening this spring, the location is being fitted out with cutting-edge technology, to create a unique environment for building and trialling new entertainment experiences. These will include developing new entertainment products for the metaverse, a virtual reality space where people will be able to interact in a computer-generated environment.

The centrepiece of this and future Ennovate labs, will be an Experience Zone, enabling customers, investors, partners and employees to try out new immersive experiences in sport, gaming and interactive entertainment.

"Our goal is to bring the most exciting experiences in immersive sport, gaming and interactive entertainment to life as the metaverse takes shape," said Sandeep Tiku , Chief Operating Officer at Entain leading its work on disruptive innovation. "Working with partners we believe we can achieve great things faster, both for customers and to apply these technologies and skills to benefit wider society."

Ennovate will initially showcase:

New consumer products and experiences to lead immersive entertainment

  • Non-fungible tokens (NFTs) , or unique digital collectible assets, which Entain is developing for brands across the Group. Partypoker is today announcing plans to launch its first official non-fungible tokens (NFTs) shortly, powered by Theta Labs. NFTs are unique, non-fungible certificates of authenticity of digital files, which could include items such as artwork, music, videos or tweets. Partypoker's NFTs will showcase some of the most iconic video moments and tournament hands in the history of partypoker and partypoker LIVE.
  • Immersive experiences in Virtual Reality (VR) and Augmented Reality (AR) will also be shown and developed at the Ennovate Hub. These will include a pioneering VR multi-sports club experience, which the Group will launch shortly.
  • VR Arcades. Entain will make immersive experiences available to customers on the high street, converting two locations into new VR retail experience zones where consumers will soon be able to try out ground-breaking new experiences in immersive sports and interactive entertainment for themselves. Entain is working on innovations for VR in retail and plans to open its first VR arcades later in the year.

Technology partnerships

Entain is building relationships and partnerships with technology innovators and companies, based in the UK and around the world, through the Ennovate Hub. Initial technology partners include:

  • Verizon , one of the world's leading digital communications providers, is among the first major technology companies working with Entain to build the Ennovate 5G Lab and explore the power of 5G to drive immersive experiences for customers across sport and entertainment. Additionally, the two companies are collaborating to power more immersive and connected gaming experiences in international markets, including the U.S.
  • BT will partner with the Ennovate Hub to explore new immersive products and experiences. As one of the biggest investors in the UK into technology R&D, BT will work with Ennovate to bring the power of its state of-the-art 5G connectivity, its high-speed fixed networks and explore the use of Edge computing to deliver bespoke and disruptive experiences to Entain's customers in the UK, delivering immersive experiences across sports, gaming and interactive entertainment.
  • Theta Labs, which provides end-to-end infrastructure for decentralized video and powers NFT and metaverse platforms, is working with Entain to launch a white-labelled NFT platform for customers of partypoker. Entain technologists will work with Theta Labs further to use its technology across video streaming, metaverse, games and more.

Accelerator and Incubator programmes

  • The Ennovate Hub will host accelerator and incubator programmes, combining disruptive innovative ideas, technology and the entrepreneurial spirit of startups with Entain's unparalleled experience serving millions of customers globally.
  • The accelerator will initially invest up to £5 million on individual initiatives to develop and super-charge innovative concepts to revolutionize interactive entertainment, as well as new technologies that deliver societal benefits in line with Entain's sustainability agenda.
  • Ennovate is already inviting startups focused on immersive customer experiences, interactive entertainment and metaverse to become part of this accelerator programme, which will formally launch in the summer.
  • The first Ennovate lab will open in Farringdon, London in the spring. It will host on-site experimentation work involving around 50 full-time Entain developers and software engineers working on disruptive technology globally.

Not-for-profit and ESG partnerships

Entain wants the cutting-edge technology and innovations in development at the Ennovate Hub to deliver environmental and societal benefit. Not-for-profit partners will have access to technology expertise and working space at Ennovate, plus additional support and funding via Ennovate. Initial partnerships include:

  • Chance for Childhood , an award-winning charity which supports vulnerable children across Africa , will work with technologists at the Ennovate Hub on an innovative mobile app that digitises and builds on Chance for Childhood's ground-breaking approach to detect hidden disabilities and development delays amongst pre-school children in Africa . Entain's technology, using artificial intelligence, will drive personalised and play based learning for children with disabilities and Special Education Needs (SEN), greatly helping to improve their life and learning prospects.
  • Climate Hack.AI Also through the Ennovate, as joint main sponsor with Newcross Healthcare, Entain will fund and support Climate Hack.AI, an international competition that includes some of the brightest students at 25 of the world's best universities such as University College London, Stanford , Harvard , MIT , Oxford and Cambridge – seeking to utilise artificial intelligence to help address climate change. The first competition is now underway and focuses on devising algorithms using satellite imagery of the earth to forecast the movement of weather fronts over the UK – an important step in the pipeline to predict solar energy production and subsequently, in reducing the amount of backup energy needing to be produced by carbon-based generators.

Through EnTrain , the Group's global D&I technology initiative, the Group will also explore new collaborative opportunities at the Ennovate Hub to improve the representation of women in STEM industries. Existing partners include Girls Who Code, a non-profit organisation that Entain is supporting to bring more young women into the technology industry, and the Tech Girls Movement Foundation, challenging gender perceptions that limit girls' participation in STEM.

Through its not-for-profit Foundation the Group is also working with The Berlin University of Technology and the Nexus Institute to develop international executive training to enhance diversity in research and development and The University of Nevada Las Vegas ( UNLV ) , to support graduate placements who will work alongside Entain's U.S.-based Global Innovation Team at the UNLV Harry Reid Research and Technology Park.

Photo - https://mma.prnewswire.com/media/1736169/Entain_Ennovate_Experience_Zone.jpg

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/entain-launches-global-innovation-hub-ennovate-301471234.html

SOURCE Entain

News Provided by PR Newswire via QuoteMedia

GAMING00
East Side Games

The Office: Somehow We Manage Mobile Game Available Now

East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less

NetEase Reveals Latest Game Innovations at 2022 Annual Product Launch Event

Diablo® Immortal ™ to Hit Chinese Market on June 23 , With Over 15 Million Players Already Pre-Registered in China

Updates on Hot Titles Including Harry Potter: Magic Awakened and NARAKA: BLADEPOINT

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Advokate Launches MetaGaia Wallet for Upcoming Metaverse and Accompanying P2E Game HexaHero

MetaGaia METG Wallet Simplifies Purchases for Upcoming Metaverse and P2E Game

Advokate Group a global leader in blockchain technologies, today announced the release of its own native wallet in preparation for the launch of its premier experience-to-earn metaverse, MetaGaia . The MetaGaia Wallet will be used to hold users' $METG, a native token for the MetaGaia metaverse.

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less

PC Building Made Easy: GIGABYTE introduces AORUS Project Stealth Computer Assembly Kit

- GIGABYTE Technology announced today its newly developed AORUS Project Stealth computer assembly kit, a revolutionary product that features a customized combo of motherboard, graphics card, and PC case. The Project Stealth is designed to eliminate the pain points of cable clutters, obstacles to installation, and obstructed airflow with a sleek header design, making PC building an easy task and the overall experience a pleasant one.

PC Building Made Easy! GIGABYTE introduces AORUS Project Stealth Computer Assembly Kit

Whether you are a beginner or an experienced user in PC building, many often find the building process frustrating when connecting various cables within a limited space. While others may also struggle with cable management. To improve the PC building experience, GIGABYTE developed the Project Stealth computer assembly kit, an ingenious solution that consists of a Z690 AORUS ELITE STEALTH motherboard and an RTX 3070 GAMING OC STEALTH graphics card pre-installed in an AORUS C300G STEALTH case. Through some smart re-engineering, the Project Stealth minimizes the need for cable connection and cable management. It ultimately simplifies the building process while keeping the case interior clutter-free for a much-enhanced airflow with sleek and cleaner aesthetics.

In addition to optimizing the PC building experience, AORUS Project Stealth is designed to perform. The computer assembly kit centers around the Z690 AORUS ELITE STEALTH motherboard, which supports the latest Intel 12th-gen processors for delivering enormous processing power. Paired with the WINDFORCE-cooled RTX 3070 GAMING OC STEALTH graphics card, the Project Stealth provides an ultimate gaming platform ready for those who are looking to build a high-end gaming PC.

The AORUS Project Stealth computer assembly kit is now available. Please contact local GIGABYTE retailers for availability. To learn more about the product, visit the official GIGABYTE website: https://bit.ly/AORUSprojectstealth

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/pc-building-made-easy-gigabyte-introduces-aorus-project-stealth-computer-assembly-kit-301551046.html

SOURCE GIGABYTE

Cision View original content to download multimedia: http://www.newswire.ca/en/releases/archive/May2022/20/c9108.html

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less

Esports Entertainment Group Announces Appointment of Kaitesi Munroe to Board of Directors

Esports Entertainment Group, Inc. (NASDAQ: GMBL) (NASDAQ: GMBLW) (or the "Company") today announced the appointment of Kaitesi Munroe to the Company's Board of Directors. Ms. Munroe satisfies the criteria for independent directors for the purposes of Nasdaq rules and applicable Securities and Exchange Commission requirements. Her appointment will bring the size of the Board to eight members.

"We are excited to further strengthen and diversify our Board of Directors through the appointment of Kaitesi Munroe, and I am delighted to welcome her to the Company," said Grant Johnson, Chairman and CEO of Esports Entertainment Group. "Her extensive knowledge and experience with legislative matters and government affairs will be of critical importance as we expand our iGaming footprint and establish ourselves as the leading provider of technology solutions to the fast-growing and exciting world of real money esports wagering. I am confident that Kaitesi's background makes her a great addition to the Board of Directors, and we are looking forward to benefiting from her perspective."

News Provided by Newsfile via QuoteMedia

Keep reading...Show less

Dignitas Announces Nick as Rocket League Head Coach

Dignitas has announced Nicolas "Nick" Marrone as the new head coach of their Rocket League team.

Most recently, Nick was the head coach of Team Queso. Under Nick's tenure, Queso saw an incredible boom in their competitive results. After finishing 9th in the RLCS Fall split, Queso burst onto the scene in the Winter Split and won two of the three regional events as well as a 2nd place finish at the Major.

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

GoNoodle Partners with Special Olympics and the 2022 Special Olympics USA Games to Promote Inclusivity in the Classroom

GoNoodle and Special Olympics Will Come Together to Help Educators Communicate Inclusivity and Belonging Through New Content and Educational Resources for Students, Educators, and Parents

GoNoodle has partnered with Special Olympics to help share the values, principles, and experiences of Special Olympics athletes with children across the country through new content, resources, and tools to help shape a generation that supports inclusivity for all. The aligned mission, to celebrate the limitless potential of individuals with intellectual disabilities and the power of movement to bring people together and, ultimately, transform lives speaks to the heart of both organizations. As Special Olympics athletes across the country get ready for the 2022 Special Olympics USA Games, kicking off on June 5th in Orlando, FL classrooms and families can use the resources to come together to learn and play, using the new series, "High 5, Champ."

News Provided by PR Newswire via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×