Vertically-Integrated and Scalable Cannabis Operations
This Heritage Cannabis profile is part of a paid investor education campaign.*
Heritage Cannabis Holdings Corp. (CSE:CANN;OTC:HERTF) is focused on becoming a vertically-integrated cannabis provider. To fulfill this goal, Heritage has acquired two licensed producers in Canada: Voyage Cannabis and CannaCure. Heritage has also acquired Purefarma Solutions Inc., a private British Columbia company that specializes in processing CBD and THC oils. Heritage intends to use the skilled professionals at Purefarma to begin the production of high-quality oils and extracts.
Voyage Cannabis and CannaCure are expanding their operations to meet the demands of the legal Canadian and global cannabis markets. Through its two subsidiaries, Heritage currently has a combined coast-to-coast footprint of 153,000 square feet of cultivation space and has the potential to expand to 6.4 million square feet.
Heritage recently announced that Voyage Cannabis received its standard processing and medical sales licenses from Health Canada. The company intends to begin the process of receiving over 50,000 kilograms of hemp feedstock to produce quality oils on a consistent basis by using the company’s two Vitalis Q90 extraction systems. The medical sales license is expected to allow Voyage Cannabis to provide medical education services and sell directly to patients.
“We are extremely pleased to see Voyage Cannabis awarded these two very important licences. This allows our company to stay on track with our plans for extraction, but also accelerates our plans for our medical cannabis sales.” said Heritage CEO Clint Sharples.
Purefarma has developed proprietary processes and intellectual property (IP) for its three key extraction methods. The company has contracted 1,600 acres of farmland in Saskatchewan to grow hemp and expects to scale up its operations to over 3,000 acres by 2021. Purefarma has also established relationships with 10 Canadian distribution partners via Heritage’s licensed producers. These partnerships are expected to provide Heritage the opportunity to establish an international presence.
Heritage has also acquired a 30 percent interest in Endocanna Health Inc., a California-based company that has developed a home-based saliva collection kit that identifies clinically relevant genetic variants related to each individual’s cannabinoid receptors and metabolism. The test kit was developed to allow people to participate in their own health choices and to make informed decisions on cannabinoid formulation and dosing. Heritage intends to launch the test kits in Canada in the near term.
As part of its vertical integration model, Heritage has also secured the exclusive right to use Hollywood icon Cheech Marin’s cannabis brand, Cheech’s Private Stash, to sell products throughout Canada when Health Canada removes the restrictions on celebrity endorsements. It also allows the potential to distribute them globally. Heritage has also applied for retail locations in Alberta and intends to apply in British Columbia and Ontario.
Heritage’s management team is bolstered by the experience and expertise of its Chief Science Officer Dr. Chris Spooner. He brings over 20 years of experience owning and operating integrative care clinics and has sat on the advisory board for Atrium Innovations, a division of Nestlé Health Sciences.
Heritage Company Highlights
- Vertically-integrated cannabis company with Canadian coast-to-coast cultivation footprint of 153,000 square feet.
- Received a standard processing license through Voyage Cannabis subsidiary, which will enable the company to process hemp feed into oils and other extracts.
- Received a medical sales license from Health Canada through its wholly-owned subsidiary, Voyage Cannabis, allowing the sale of medical cannabis directly to patients.
- Heritage has the potential to increase its cultivation footprint to 6.4 million square feet.
- Heritage has a potential combined extraction capacity of 300,000 kilograms through its Falkland and Fort Erie facilities.
- The acquisition of Purefarma allows Heritage to secure IP from operators who have thousands of hours of experience successfully producing high-quality products.
- International expansion opportunities through Purefarma.
- The arrival of two Vitalis Q90 extraction systems allows CannaCure to process 150,000 kilograms of dried cannabis or hemp per year.
- Heritage has acquired a 30 percent interest in Endocanna who has developed a home-based saliva collection kit that identifies clinically relevant genetic variants.
- Exclusive right to sell Cheech’s Private Stash cannabis and cannabis-related products throughout Canada and internationally.
- Applications are pending for retail locations in Alberta and future applications are expected to be made in British Columbia and Ontario.
- Dr. Spooner brings over 20 years of experience, expertise and potential formulations in the natural health product sector.
The Canadian Cannabis Market
According to a report released by New Frontier Data, the Canadian cannabis market is projected to spend $7.17 billion on cannabis products in 2019. The growth of the market is being fueled in part by the demand for cannabis extracts as they provide an alternative to smoking and opioids as a way to manage pain relief and to treat other ailments.
Heritage’s Vertically-Integrated Model
Heritage is working towards establishing a vertically-integrated presence in Canada. In order to do this, the company has developed licensed producers, a prominent cannabis brand and acquired a cannabis extraction company. Each of these entities offers Heritage multiple market access points, product differentiation, control of its supply chain and competitive cost scalability.
Moving forward, the company intends to target retail and distribution channels within Canada to sell its uniquely branded products. Heritage also intends to penetrate the global cannabis markets with wholesale products and white-labeled offerings as well.
In December 2018, Heritage finalized the acquisition of Purefarma Solutions Inc., a manufacturer and wholesale processor of premium extracted products based in Kelowna, British Columbia. Purefarma has been in operation since 2016 and has the potential to be a significant provider of high-quality CBD and THC oils to the Canadian cannabis market through Heritage’s licensed producers. Voyage Cannabis has already begun the process of receiving over 50,000 kilograms of hemp feedstock that it intends to process using two Vitalis Q90 extraction systems. The extraction process is expected to be overseen by the skilled and experienced professionals at Purefarma, who expect to produce quality oils on a regular basis.
Purefarma has also been a Cannabis Cup winner for three consecutive years, earning recognition for its vaporizers, concentrates and sativa strains.
Over the past few years, Purefarma has been developing its proprietary know-how and IP regarding three key extraction methods: CO2, hydrocarbon and alcohol. Additionally, the company has over 65 cataloged strains in its database, which is updated constantly.
Purefarma has contracted 1,600 acres of farmland in Saskatchewan for three years to grow hemp for their extraction processes. The supply commitment grows to 3,000 acres by the third year. The company is actively involved in ensuring that the hemp they process is of a high quality. The company is focused on using hemp as it contains less than 0.3 percent THC, making it efficient to extract CBD. Purefarma intends to also utilize the cannabis produced by Voyage Cannabis and CannaCure or other third-party products, if needed.
In addition to its IP and growing strain catalog, Purefarma has established relationships with distribution partners with retail channels throughout Canada. The company is also in discussions with several countries to create an extraction platform and supply chain. The company is looking to take advantage of these through the new licensed producer structures.
Purefarma has a supply agreement in place with Zenabis Global Inc., a Canadian licensed medical and recreational cannabis cultivator. The two companies intend to pursue the co-development of formulated CDB distillate, CBD isolate, liquid oil THC distillate and THC and CBD concentrates. Zenabis is tasked with supplying the dried flower and trim for extraction and Heritage is expected to provide both toll extraction services and formulated extracted oil products to Zenabis.
Purefarma has also signed an open-ended supply and processing agreement with Canntab Therapeutics Limited (CSE:PILL) for capsule manufacturing. The company is expected to provide processing services for hemp supplied by Canntab as well as packaging and distribution services. The two companies are also expected to support one another in regulatory submissions to distribute and sell Canntab’s oral cannabis products.
In July 2019, Heritage acquired a 30 percent interest in Endocanna Health Inc. in Los Angeles, California. Endocanna has developed the Endocannabinoid DNA (EndoDNA) test, a home-based saliva collection kit that identifies clinically relevant genetic variants related to each individual’s cannabinoid receptors and metabolism.
Once the test is complete, the results are paired with information on terpene variations and cannabinoid ratios that work best for that individual’s genetic results. The process was developed to help people participate in their own health choices and to make informed decisions on cannabinoid formulation and dosing.
“We look forward to introducing the Endocanna DNA kit to Canada, and working with the entire team at Endocanna to bring some of our medical formulations to the marketplace,” said Sharples. “The information that the DNA kit provides, gives people the opportunity to more effectively use cannabis for their medicinal requirements.”
In November 2018, Heritage completed its acquisition of CannaCure Corporation, a licensed producer with a 122,000-square-foot former GMP facility in Fort Erie, Ontario. CannaCure has completed a phase one 24,260-square-foot build-out at its facility. In February, the company announced the arrival of the first two Vitalis Q90 extraction systems at the facility. Two additional Vitalis Q90 extraction systems were ordered in April.
Heritage intends to continue to build out the facility as the company expands its extraction business to ensure it is able to meet the demands of the consumables market. Phase two construction is expected to include a 37,258-square-foot center with extraction equipment, expanded grow rooms and edible production capabilities.
Phase three is expected to include the building out of 44,169-square-feet of processing and distribution space. Heritage is in discussions with established brands and cannabis companies that require warehouses to ship their products across Canada and the globe, and this space is expected to be transformed to meet these requirements.
Additionally, CannaCure has the option to secure an operational 3.4 million-square-foot greenhouse in Leamington, Ontario. The greenhouse is currently producing approximately $30 million in revenue in the produce market.
To date, Heritage has signed a contract manufacturing agreement with Cronos Group Inc. (TSX:CRON) to fill and package vaporizer devices for Cronos’ SpinachTM and Peace NaturalsTM brands. The agreement has a two-year term with an option to extend for an annual potential contract value of $35 million. Heritage intends to source biomass from CannaCure and Voyage Cannabis and Purefarma will oversee the extraction aspects of the manufacturing process.
Heritage owns a 75 percent interest in Voyage Cannabis Corp., a licensed producer operating in Falkland, British Columbia. Voyage Cannabis owns 13 acres of land and has a fully-constructed 15,500-square-foot production facility. Currently, four greenhouses are under construction with an additional eight to 16 greenhouses planned to be built within the next year. Once complete, the company is expected to have a total of between 50,000 and 82,000 square feet of growing space on the property.
Voyage Cannabis recently received its standard processing license and medical sales license from Health Canada, which is expected to give Heritage the ability to provide educational services and sell directly to patients with a proven medical need. Voyage Cannabis has already initiated the process of receiving 50,000 kilograms of hemp feedstock, which is expected to be used to create oils and other extracts.
Additionally, Heritage has acquired an additional 100 acres of farmland near Clearwater, Ontario, which gives Voyage Cannabis the potential to culminate a growing capacity of three million square feet.
Voyage Cannabis has also signed a wholesale agreement with Canopy Growth Corporation (TSX:WEED;NYSE:CGC), a world-leading diversified cannabis and hemp company, offering distinct brands and curated cannabis varieties in dried, oil and softgel capsule forms. Voyage Cannabis is expected to supply cannabis and cannabis products for the recreational and medical marketplace through Canopy’s various sales channels and TweedMainStreet.com for three years.
As part of its vertically-integrated model, Heritage intends to establish its own retail presence throughout Canada and the globe. The company has applied for brandable retail locations in Alberta, and intends to apply in Ontario and British Columbia when available.
In April 2018, Heritage signed an agreement with GLE Brands Inc., a branding company representing the Cheech’s Private Stash, iconic Hollywood actor and stand-up comedian Cheech Marin’s cannabis brand. For an initial two-year period, Heritage is expected to have the exclusive right to use Cheech’s Private Stash cannabis and cannabis-related products throughout Canada. Heritage also retains the right to export Cheech’s Private Stash branded products to other countries once the appropriate licenses are obtained.
“We are very excited to have such an iconic name joining our team” said Heritage President and Chairman Clint Sharples. “Cheech’s celebrity, personal brand and name recognition is synonymous with quality cannabis and we have high hopes for launching these products in Canada.”
Heritage’s Management Team
Clint Sharples — President, Chairman and Director
Clint Sharples is a partner in First Growth Management (FGM), a small private equity management company formed in 2005. His primary roles for FGM include President and CEO of Modu-Loc Fence Rentals since 2009 (his role is to lead the overall corporate development and implementation of the strategic direction). In addition, Sharples is the Chairman of other companies in which FGM has invested, including Strategic Aviation Services Ltd., Sky Café Ltd., US Pressure Test Inc. and US Casing Services Inc.
His executive career began in 1995 when he was made Executive Vice President of Superior Management Group, a national wood pallet company, and was instrumental in its growth, until its sale in 1998 to IFCO Systems. He became President of IFCO Canada in 2002 and led a management buyout in 2005, creating Paramount Pallet Inc. Clint served as CEO of Paramount until its sale in 2011.
Erin Prohaska – CFO
Erin Prohaska is a dynamic business professional with over 15 years of experience leading finance and operations teams in diverse industries. Prior to joining Heritage, Prohaska was the CFO of a multinational consulting engineering firm with over 2,500 employees. Further, Prohaska has managed and advised notable family offices on their finances and business holdings, including venture capital funds.
Dan Phaure – COO
Dan Phaure has held key leadership roles with a number of companies within the renewable, technology and infrastructure sectors. Over his 20-year career, he has consulted and advised numerous companies in North America, Europe and Asia, providing strategic guidance in relation to M&A activity, capital transactions and operational changes. As a result of his corporate and capital markets background, he brings a senior leadership skill set to Heritage that will drive the buildout of our current and future opportunities as well as the diligence and execution of our partnership strategy. Phaure has also served on various boards with exposure to both Canada and US.
Dr. Chris Spooner — Chief Science Officer
Dr. Chris Spooner is a North Okanagan naturopathic doctor with extensive academic, clinical and business development experience. With over 20 years of experience owning and operating integrative care clinics, Dr. Spooner brings a targeted skill set that encompasses nutraceutical development, patient care protocols and clinic development. He is a member of numerous medical advisory boards, including of Atrium Innovations, a division of Nestlé Health Sciences, Translational Life Sciences and Kisameet Glacial Clay. In addition to this, Dr. Spooner has over a decade of experience on the board of directors of the College of Naturopathic Physicians of British Columbia.
Donald Ziraldo – Director and Chairman
Donald Ziraldo is a historic Canadian winemaker and a Member of the Order of Canada. He and his co-founder were the founders of Inniskillin winery in Niagara. Ziraldo was granted the first winery license in Ontario after prohibition. His talent and perseverance have helped to make Canadian icewine a globally recognized luxury brand. Ziraldo built his own brand of icewine and Riesling table wines under his name and continues to be hailed as one of the most important figures in Canadian wine history.
Debra Senger – Chief Strategy Officer and Director
As Founder and CEO of Voyage Cannabis and a Health Canada licensed producer, Debra Senger has over 30 years of public company experience in various capacities, including Co-Chair of the Board, Director, CEO and CFO functions. She served in several key executive senior managerial roles with a TSXV company and several of its subsidiaries for over 22 years. She is an owner, shareholder and director of several private companies in cannabis, transportation, e-commerce, property and business management.
Celine Arsenault – Director
Celine Arsenault is an experienced financial executive with over 20 years of experience in international business and financial management. Her vast experience stems from several senior financial executive positions with various public and private companies in renewable energy, insurance, private equity, electricity and telecommunications sectors. In addition to her extensive background, she brings disciplined financial reporting and governance skills to the board, having served on numerous non-profit boards and committees.
Graeme Staley – Director
Graeme Staley provides the technical direction and execution of the team’s strategies based on over 20 years of project related experience. He has senior design experience in refrigeration and associated mechanical disciplines. Staley’s roots started on the family vineyards in Kelowna and includes experience in winery sales, assistant wine maker and vineyard design and build.
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