GCN, a GameSquare Esports Company, Appoints Chris Kindt as CMO and Drew Brunson as VP of Partnerships and Activations Amid Growing Commercial Opportunities

GameSquare Esports Inc. (CSE: GSQ; FRA: 29Q1) (" GameSquare ", " GameSquare Esports " or the " Company "), an international gaming and esports company, is pleased to announce that the Gaming Community Network (" GCN ") has appointed Christopher Kindt as Chief Marketing Officer and Drew Brunson as VP of Partnerships and Activations at GCN. New hires within GCN are in response to significant contracts that the Company has announced as well as the growing pipeline of commercial opportunities in the esports market. Chris and Drew are highly experienced professionals, and each brings a unique skillset that management expects to deliver tremendous value and results to our global brands customers.

"GCN is firing on all cylinders as it continues to put up contract wins and build the foundation necessary for ongoing success," said Justin Kenna, CEO of GameSquare. "In the short period of time since acquiring GCN, the team has landed several contracts which are expected to make a meaningful contribution to GameSquare's consolidated revenue and profitability. Today's announcement that Chris and Drew have joined the GCN team shows the quality of people we are attracting and the expectations that we have for revenue growth. Our revenue pipeline is significant, and I look forward to sharing more announcements as GCN and Code Red convert their substantial pipelines into meaningful, and profitable, sales."

Chris Kindt is an accomplished, award-winning marketer and recipient of 9 Cannes Lions with nearly three decades of experience as a partnerships, marketing and communications, and operations professional and has a tremendous network of business contacts at some of the largest companies globally. Chris has also helped to develop and execute some of the most progressive marketing campaigns ranging from Red Bull Stratos to American Express Small Business Saturday to Apple Computer's " Think Different " campaign. As CMO Chris will be responsible for identifying new business opportunities and executing on large activations for global brand customers. His extensive experience and impressive network are already proving valuable as GCN accelerates its organic growth by offering unrivalled ideas and service within the complex business of esports.

Drew Brunson joins GCN from UMG Media, a division of Engine Media Holdings, and Caesar's Entertainment Corporation where he led the esports practice. He is an experienced esports and marketing professional with a history of increasingly senior roles. Mr. Brunson adds additional bench strength to an already experienced and well-connected team of professionals at GCN. Drew will be responsible for production of industry leading events and activations. He brings considerable experience in production, having played a critical role in the development of Black Fire Innovation, a public-private partnership between UNLV and Caesars Entertainment, which includes an esports arena and state-of-the-art production equipment. As VP Partnerships and Activations of GCN, Drew will be responsible for sourcing significant financial agreements with global brands seeking to connect with the large, and growing, gaming and esports communities in North America as well as liaising with portfolio companies under the GameSquare umbrella in Europe, Asia, Latin America and North America. Prior to joining GCN, Drew held the role of Vice President of Strategic Initiatives at UMG Media and was the Esports Lead at Caesars Entertainment Corporation.

About GameSquare Esports Inc.

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare's acquisition of Code Red Esports Ltd. (" Code Red "), an esports talent agency, provided an initial foothold in Europe through its UK operations. Code Red represents leading on-screen talent, players and influencers and works with leading global brands to develop influencer campaigns and esports marketing strategies. The Company's second acquisition of Reciprocity Corp. provides access to Asia, Latin America and North America. Its gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and, its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

Contact

For further information, please contact Kevin Wright, President of GameSquare Esports Inc.:

Email: kevin@gamesquare.com
Phone: (416) 861-2267

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, " forward-looking statements ") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: expectations of GCN's growth and the growth of the esports industry more broadly, the ability of GCN and Code Red to convert their pipelines into sales, Drew's ability to source significant financial agreements and liaise with GameSquare's portfolio companies in Europe, Asia, Latin America and North America, the business and operations of the Company, and the Company's ability to execute its business plan. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Neither the Canadian Securities Exchange (" CSE ") nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.