Green Thumb Industries Continues Community Investment Initiatives with Scholarships and Expanded Partnerships to Promote Diversity in the Cannabis Industry

Green Thumb Industries, a leading cannabis consumer packaged goods company and owner of Rise™ Dispensaries, is expanding key partnerships and creating scholarships earmarked for those from communities most impacted by the war on drugs as part of its corporate social responsibility program. The scholarships will be granted to a total of four students for programs at the Cleveland School of Cannabis in Ohio and Olive-Harvey College in Illinois. Additionally, Green Thumb will continue its support of Cabrini Green Legal Aid and partner with the North Lawndale Employment Network in Chicago as part of ongoing collaborations that include financial support, volunteerism and awareness initiatives.

Building on the foundation of Green Thumb's LEAP initiative, which provided pro-bono support for social equity license applicants in Illinois and which will soon offer business incubator resources to newly awarded social equity entrepreneurs, these impactful partnerships mark a critical next step in prioritizing diversity, equity, and inclusion in the cannabis industry.

"Education is the foundation of opportunity and the Green Thumb team is honored to support scholarships that create pipelines of diversity into the cannabis industry, specifically by partnering with nonprofits that address issues facing communities disproportionally impacted by the war on drugs," said Green Thumb Corporate Social Responsibility Director Michael Fields. "We believe it is our responsibility to continue to help reduce barriers to entry, increase diversity and promote opportunity throughout the industry."

The programs with available scholarships include:

Cleveland School of Cannabis: The Cleveland School of cannabis will award a "Resilience Scholarship" to two students impacted by the war on drugs, as determined by an independent application review committee, funded by Green Thumb. The mission of the Cleveland School of Cannabis is to foster adult learning through high-quality, residential and online education that integrates personal development along with career-oriented skills and knowledge related to cannabis, science, and business, to prepare graduates for entry-level employment in the industry. Tuition covers all resources and fees needed to complete the 150-hour on-line cannabis certificate program. For more information visit www.csceducation.com .

"Without education any plans for equity will not be sustainable.  We are grateful to Green Thumb for their support in helping us achieve our goals," said Vice President of CSC Kevin Green.

Olive-Harvey College: The mission of the Cannabis Studies program at City Colleges of Chicago is to educate the future workforce, activists, thought leaders and entrepreneurs in the Illinois cannabis industry and empower individuals who have been disproportionately affected by the War on Drugs through restorative justice.​​​ The two scholarships will cover tuition and all resources and fees needed to complete the 11-credit certificate course. For more information visit www.ccc.edu .

"Olive-Harvey College is grateful for partners such as Green Thumb, who support our program with speaker series, engagement and tuition support," said Executive Director of Strategic Initiatives at Olive-Harvey College Amanda Gettes.

Those interested in applying for scholarships should contact the schools directly.

Green Thumb is also partnering with the following nonprofit organizations undertaking necessary and important work in Chicago:

Cabrini Green Legal Aid: Established in 1973, CGLA's mission is to seek justice and mercy for those living in poverty by providing legal services that strengthen individual lives, families, and communities. They aim to proactively fill the void of legal representation, wraparound services, and advocacy for individuals affected by the criminal justice system. Green Thumb volunteers will continue to work with CGLA's team to provide a variety of legal services associated with criminal records relief services.  For more information visit www.cgla.net .

"CGLA is extremely excited to partner with Green Thumb as we collaborate to fulfill the social equity components of the Illinois' Cannabis Act. It is extremely important for us to remove the barriers that prevent access to ownership and employment in the industry for individuals and communities negatively impacted by the criminal justice system. We are grateful for what this partnership will bring and look forward to welcoming Green Thumb volunteers into the CGLA family," said Cabrini Green Legal Aid Executive Director Esther Franco-Payne.

North Lawndale Employment Network: NLEN serves under and unemployed residents of Chicago's North Lawndale neighborhood and surrounding communities. Clients include citizens returning from incarceration and others who face the day-to-day hardships of living without enough income to support themselves and their families. In addition to contributing financial resources, the Green Thumb team will work closely with NLEN to help deliver necessary and important services to their clientele. For more information visit www.nlen.org .

"We are thrilled to partner with Green Thumb to further improve the quality of life and bridge the racial wealth gap through advancing digital inclusion on Chicago's West Side. I know that much good will grow from our partnership," said Executive Director of the North Lawndale Employment Network Brenda Palms Barber.

About Green Thumb Industries :

Green Thumb Industries Inc. ("Green Thumb"), a national cannabis consumer packaged goods company and retailer, promotes well-being through the power of cannabis while giving back to the communities in which it serves. Green Thumb manufactures and distributes a portfolio of branded cannabis products including Beboe, Dogwalkers, Dr. Solomon's, incredibles, Rythm and The Feel Collection. The company also owns and operates rapidly growing national retail cannabis stores called Rise™. Headquartered in Chicago, Illinois, Green Thumb has 13 manufacturing facilities, licenses for 97 retail locations and operations across 12 U.S. markets. Established in 2014, Green Thumb employs over 2,300 people and serves thousands of patients and customers each year. The company was named a Best Workplace 2018 by Crain's Chicago Business and MG Retailer magazine in 2018 and 2019. More information is available at GTIgrows.com .

Investor Contact: Media Contact:
Jennifer Dooley Linda Marsicano
Chief Strategy Officer VP, Corporate Communications
InvestorRelations@gtigrows.com lmarsicano@gtigrows.com
310-622-8257 773-354-2004

Source: Green Thumb Industries


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Meanwhile, regulatory uncertainty, particularly surrounding the future of the US Farm Bill and state-level restrictions on hemp-derived cannabinoids, continues to challenge the market.

Despite these headwinds, production data and long-term growth forecasts suggest the cannabis industry remains on a promising — albeit turbulent — path. Read on for more on key trends to watch in 2025.

Consumption methods evolving post-legalization

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While smoking remains the dominant method of cannabis consumption, a recent report from the Centers for Disease Control and Prevention highlights the growing popularity of edibles, vaping and dabbing.

The report notes that vaping and dabbing are particularly pronounced among younger adults.

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In early 2020, Tilray launched a lineup of confectionery, wellness products and beverages through its subsidiary, High Park; Canopy Growth (TSX:WEED,NASDAQ:CGC) made a similar move. These companies gradually brought their products to the US as more states legalized cannabis for medical and/or recreational use.

Today, established cannabis brands typically offer edibles and beverages alongside their other products. Organigram Global (TSX:OGI,NASDAQ:OGI) is one of the newest US entrants, with its April acquisition of Collective Project providing immediate access to the US hemp-derived THC beverage market.

Growing awareness of health and wellness, potentially amplified by the pandemic-led adoption of health trackers, appears to be making an impact on the alcoholic beverage market.

A 2023 Gallup poll reveals a two decade decline in alcohol consumption, particularly among younger adults, suggesting a shift towards more health-conscious lifestyles within this demographic.

Craft beer production declined by 4 percent year-on-year in 2024, according to data collected by the Brewers Association. This marked the largest drop in the industry's history, excluding the pandemic. For small, independent craft breweries, 2024 marked the third consecutive year of declining production. A drop in the number of operating small breweries last year provides further evidence of this trend, with 501 closures in 2024 versus 434 openings.

Challenges in the alcohol market extend beyond the brewing industry, with the New York Times recently reporting the closure of a handful of nightclubs facing decreased alcohol sales alongside rising insurance and rent costs.

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The legalization of industrial hemp — defined as cannabis with a THC concentration of 0.3 percent or less — through the 2018 Farm Bill led to initial investment and optimistic projections for CBD wellness products and various industrial applications. The sector’s rapid evolution also brought the rise of hemp-derived intoxicating cannabinoids, creating a market that presented both opportunities and complexities for participants.

However, after an initial boom, a lack of infrastructure and clearly defined regulations for CBD, as well as state-level variations and market oversupply, ultimately contributed to a quick retraction.

2024 was a pivotal year for the US hemp industry, as the hemp-related provisions of the 2018 Farm Bill — originally set to expire in September 2023, but extended to December 31, 2024 — created an urgent need to address critical issues like THC limits and the regulation of novel hemp-derived cannabinoids. A major point of contention was the proposed shift from defining hemp based on Delta-9 THC concentration (0.3 percent or less) to “total THC,” which includes THCA.

This change had the potential to significantly impact farmers and processors, as many hemp varieties that are compliant under the Delta-9 THC rule could exceed the 0.3 percent limit when THCA is included.

Various bills and amendments were proposed in 2024 as part of the Farm Bill discussions, each with different approaches to regulating hemp. Separate regulatory frameworks for industrial hemp and hemp grown for cannabinoids were suggested, and many states took their own action, leading to a patchwork of regulations and even outright bans.

Despite challenges, data from the US Department of Agriculture suggests signs of recovery.

The department's annual National Hemp Report from 2024 points to an 18 percent increase in industrial hemp production value between 2022 and 2023, with output growth seen in specific sectors like floral (18 percent), fiber (133 percent) and seed hemp (414 percent). The 2025 report from the Department of Agriculture indicates further expansion, with notable increases observed in both acreage (up 64 percent from 2023) and value (46 percent).

The 2024 Farm Bill ultimately did not pass, and right now the hemp industry is operating under a temporary extension of the 2018 Farm Bill under the American Relief Act of 2025, signed into law on December 21, 2024.

The 2018 Farm Bill is now set to expire on September 30, 2025.

While analysts for Markets and Markets project that the North American hemp industry will grow at a CAGR of 22.4 percent and ultimately reach a valuation of US$30.24 billion by 2029, the future of the industry will be heavily influenced by the outcome of the ongoing Farm Bill discussions.

US cannabis legalization remains stalled

Although there is clear demand for cannabis products, the now-defunct rescheduling process in the US is likely to continue casting a shadow of uncertainty over the industry's long-term trajectory.

Legal and procedural delays, including allegations of improper conduct and bias within the US Drug Enforcement Administration (DEA), led to hearing cancellations, and the new administration of US President Donald Trump has brought leadership changes to key agencies like the DEA and the Department of Justice.

Terry Cole, who Trump nominated to be DEA administrator on February 11, has a history of opposing cannabis legalization in the country. Similarly, Pam Bondi, Trump’s pick to lead the justice department, staunchly opposed a movement to legalize medical cannabis during her tenure as Florida’s attorney general.

While there have been bipartisan efforts in Congress to end federal cannabis prohibition and establish regulations for eventual legalization, the DEA’s actions and statements indicate a potential stall or reversal of progress.

In addition to that, new research is adding complexity to the debate.

A study published in the American Journal of Psychiatry this past March highlights an association between the use of high-potency cannabis strains and increased risks of psychosis, a factor that may not have been fully considered by the Department of Health and Human Services. As stronger cannabis strains become more widely available, a reassessment of their potential health risks may be required.

Investor takeaway

While the cannabis industry holds promise for growth and innovation, investors must remain acutely aware of the regulatory uncertainties and market volatility that will undoubtedly shape its trajectory in the years to come.

Don’t forget to follow us @INN_Cannabis for real-time news updates!

Securities Disclosure: I, Meagen Seatter, hold no direct investment interest in any company mentioned in this article.

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