DGTL Holdings Inc. Reports New Senior Management and Board Appointments

DGTL Holdings Inc. Reports New Senior Management and Board Appointments

New Chief Executive Officer, Chief Commercial Officer, and Board Member Appointments to DGTL Holdings Inc. and New Managing Director Appointed to Hashoff LLC to Lead Corporate Integration and Long-Term Organizational Development Plans

DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (WKN: A2QB0L) ("DGTL Holdings") reports that it has appointed new senior executive and board of director post the successful completion of a Plan of Arrangement (the "Arrangement") merger with Engagement Labs. The company also reports on near-term corporate integration projects and long-term organizational development plans.

New Chief Executive Officer

Firstly, DGTL Holdings Inc. reports that founder and director, Mr. John Belfontaine has been appointed as the Chief Executive Officer and Chairman of the Board of DGTL Holdings Inc. as well as sole director of Engagement Labs.

Engagement Labs reports that the former Chief Executive Officer Ed Keller and former Chief Technology Officer Mr. Cedric de Saint Leger have both departed from Engagement Labs and its subsidiaries. Both Mr. Keller and Mr. de Saint Leger departed as per the closing terms and conditions terms of the aforementioned "Plan of Arrangement". Mr. Steven M. Brown will continue as the President and Chief Revenue Officer of Engagement Labs. DGTL Holdings Inc. reports that Mr. Steven Goldberg and Mr. Michael Racic have resigned also as officers and directors of the Company.

All other executives, directors and operational personnel of both subsidiaries remain active and engaged in the immediate integration and long-term organizational development plans.

New DGTL Chief Commercial Officer

Secondly, DGTL Holdings Inc. reports the appointment of Mr. Steven M. Brown to the role of Chief Commercial Officer (CCO). As the new CCO of DGTL Holdings Inc., Mr. Brown will oversee all business development initiatives for Engagement Labs, Hashoff LLC and future potential subsidiaries of DGTL Holdings Inc.

With over 30 years of experience in the sector, Mr. Brown joins DGTL Holdings Inc. with a track record of success in the digital media and marketing industry. Throughout his highly successful career, Brown has guided several high-performance business development teams for global industry powerhouse companies, such as United Online, IGN/News Corp, and Viacom/CBS Radio. Previously, Mr. Brown served as Chief Revenue Officer of ViewLift (a global streaming technologies company) and Senior Vice President of Platform Sales and Advertising Solutions for NeuLion (a leading OTT technology company). Under his leadership, NeuLion experienced unprecedented customer growth and was sold to Endeavor in 2018 in an all-cash transaction valued in excess of $300 million.

New DGTL Board Member

Thirdly, DGTL Holdings Inc. reports the appointment of Mr. Bruce Lev to the board of directors. Mr. Lev is the Managing Director of Loeb Holding Corporation with over 30 years of experience in the capital markets. Mr. Lev is the former Vice Chairman and Director of USCO Logistics (which was sold to global freight forwarder Kuhne & Nagel in 2001) and former Executive Vice President of Corporate and Legal Affairs of Micro Warehouse Inc.

Mr. Lev also served as a former director of the Roper Organization. Mr. Lev is also a former Vice Chairman of AirDat, LLC, and a former board member of Integral Systems Inc. Mr. Lev also served as a former board member and Audit Committee Chairman of VirtualScopics, Inc. Mr. Lev is on the board and member of multiple committees of Intersections Inc. Mr. Lev is a Graduate of Wesleyan University in Middletown, CT, and University of Virginia School of Law.

New Managing Director, Hashoff LLC

Finally, DGTL Holdings Inc. also reports that it has appointed Mr. Phil Frank as the new Managing Director of Hashoff LLC. With 25 years of experience in digital media and adtech, Mr. Frank's career has been focused on building global enterprise level advertising and data-driven marketing platforms. Mr. Frank is a first-generation digital marketer, joining Infoseek in early 1995. Mr. Frank's proven leadership experience includes Vice President of Sales at AOL, as well as Head of Advertiser Relations at Collective, and senior advisor to leading digital marketing firms. Mr. Frank was the former Chief Revenue Officer Batanga which was acquired by Univision to become the largest multicultural digital platform in the world.

Integration and Organizational Development

The newly enhanced senior management is now focused on phase one integration of the administration, accounting and organizational structure and reporting requirements of its combined entities. The goal is to develop a seamless transition of Engagement Labs and to maximize efficiency of the executive administration with significant cost saving measures to reduce operating expenses and achieve consistent cashflow positivity, in the near term. Cost saving measures include the significant reduction of management wages, office closures and the delisting of Engagement Labs from the Toronto Venture Stock Exchange. DGTL Holdings Inc. will maintain its current listing on the TSXV, OTC Markets and FSE Markets.

Phase two will focus on building an amalgamated business development department supervised by DGTL's new Chief Commercial Officer. This process will begin with actively training the collective sales, marketing account management teams on all of the products and services under management to nurture and harvest cross and up sales opportunities. The goal is organic revenue growth within the portfolio by onboarding existing clients on both the Hashoff and Total Social platforms. This process will be extended to identifying new reseller and channel partners in underserved markets to assist in continuing to diversify the collective client mix.

Closing Remarks

DGTL Holdings Inc. Chief Executive Officer, John Belfontaine, reports, "We are pleased to welcome the newly appointed officers and directors to the newly enhanced DGTL leadership team. These executives come to DGTL with a track record of success and extensive experience in both the operations of growth stage digital media conglomerates and the effective governance of publicly traded companies in the small capital technology market. Management is focused on achieving long term shareholder value by dedicating collective efforts and resources to thriving in the global digital media sector by streamlining operations, growing revenues and profitability continuing to acquire and accelerate commercialized enterprise software assets."

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DGTL Holdings Inc.

DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software companies, powered by Artificial Intelligence (AI). DGTL (i.e. Digital Growth Technologies and Licensing) specializes in accelerating fully commercialized enterprise level SaaS (software-as-a service) companies entering a rapid growth stage with in the sectors of content, analytics and distribution, via a blend of unique capitalization structures. DGTL Holdings Inc. is traded on the Toronto Venture Exchange as "DGTL", the OTCQB exchange as "DGTHF", and the FSE as "A2QB0L". For more information, visit: www.dgtlinc.com.

Hashoff LLC

As a wholly owned subsidiary of DGTL Holdings Inc., Hashoff is an enterprise level self-service CaaS (content-as-a-service) built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology. Hashoff's AI-ML platform functions as a full-service content management system, designed to empower global brands by identifying, optimizing, engaging, managing, and tracking top-ranked digital content publishers for localized brand marketing campaigns. Hashoff is fully commercialized and currently serves numerous global brands by providing direct access to the global gig-economy of over 500 million freelance content creators. Hashoff's customer portfolio includes global brands in a range of key growth categories, including Draft Kings, Anheuser Busch-InBev, PepsiCo, Currency.com, Syneos Health, etc. To learn more visit https://dgtlinc.com/technology.

Engagement Labs

As a wholly owned subsidiary of DGTL Holdings Inc., Engagement Labs is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. Engagement Labs' TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of Fortune 100 level clients.

To learn more visit www.engagementlabs.com.

Investor Relations

Email: IR@dgtlinc.com

Phone: +1 (877) 879-3485

* Past and present customers. All currencies in Canadian dollars

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/117383

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The DGTL Holdings Inc. (TSXV: DGTL) ("DGTL" or the "Company") board of directors reports that the Company has initiated a strategic restructuring of its wholly owned subsidiaries, Hashoff LLC ("Hashoff"") and Engagement Labs Inc. ("Engagement Labs"). The goal of restructuring its subsidiaries is to apply objective third-party financial analysis to current business operations to assess long term viability and to optimize organizational structures. The result of this initiative is an estimated divestiture of $5,000,402[i] in liabilities and operating expenses and a repositioning of the Company for scalable revenue growth, near-term cashflow positivity, and long-term shareholder equity.

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Therefore, within the first 120 days under the leadership of the new DGTL executive team, the Company has proactively divested over $3,234,743 in current and non-current liabilities and an additional $1,891,500 in annual operating expenses[iii] totalling an estimated first year reduction of $5,000,402 in long term debt and on-going operating expenses. When accounting for the longer-term impact of the significant reduction in annual operating expenses, a continuance of the previous cost structure would continue to increase this total estimate with every future year of on-going operations. Financial improvements will begin to be reflected within the Q1 2023 financial statements (October 30, 2022), and subsequent filings, thereafter.

In summary, the new DGTL executive team is dedicated to restoring fiscal responsibility, accountability and sound corporate governance in order to maximize long term value of shareholder equity. Reducing liabilities and post-restructure operating expenses by an estimated $5,000,402 is a major material improvement to the consolidated financial position of the Company. Moving forward, DGTL is now positioned for scalable revenue growth and accretive M&A with a stronger corporate structure and a viable financial position.

In closing, DGTL will be hosting a video webinar on Wednesday July 6th, 2022, which will include a CEO update on the Company and its current operations and future business interests. The participant details for this meeting are listed below. Availability is limited. Register in advance to secure participation.

DGTL CEO Update
July 6th, 2022, 01:00 PM Eastern Time (US and Canada)

Register in advance for this meeting via the link below.
https://zoom.us/meeting/register/tJYpdO2tpjkrE9SXqxzeWGtson8BaIOSH3LK

After registering, you will receive a confirmation email containing information about joining the meeting.

For more information, please contact:

DGTL Holdings Inc.
John David A. Belfontaine
Chief Executive Officer, Chairman

Email: IR@dgtlinc.com
Phone: +1 (877) 879-3485

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DGTL Holdings Inc.

DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software and services companies. DGTL (i.e. Digital Growth Technologies and Licensing) specializes in accelerating fully commercialized enterprise level SaaS (software-as-a service) and PaaS (Platform-as-a-Service) companies entering a rapid growth stage within the sectors of social media, gaming, streaming, OTT and others. In doing so, DGTL is seeking to build full-service operating business lines in each sector complete with content, analytics and distribution solutions. DGTL is seeking new accretive M&A opportunities via a blend of unique capitalization structures. DGTL Holdings Inc. is traded on the Toronto Venture Exchange as "DGTL", the OTCQB exchange as "DGTHF", and the FSE as "A2QB0L". DGTL Holdings Inc. has 44,549,265 common shares issued and outstanding, as of the date of this release. For more information visit: www.dgtlinc.com.

Engagement Labs

As a wholly owned subsidiary of DGTL Holdings Inc., Engagement Labs is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. Engagement Labs' TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of enterprise level clients. Engagement Labs Inc. will expand product and service offerings to include strategy, execution, measurement and distribution solutions to serve DGTL's Fortune 100 clients as a full-service social media PaaS (Platform-as-a-Service).

To learn more visit www.engagementlabs.com.

Lindenwood Associates LLC

Lindenwood Associates is an experienced strategic development and restructuring firm. Lindenwood is led by corporate turnaround and restructuring specialists with progressive expertise leading and managing distressed companies, delivering results in crisis situations, divestitures, and a wide range of corporate development initiatives. Lindenwood leads companies through complex challenges spanning a diverse range of industries to achieve improved strength, value, and growth.

For more information visit https://www.lindenwoodassociates.com.

KWJS&S, LLP

Klestadt Winters Jureller Southard & Stevens (KWJS&S), LLP is a boutique commercial law firm dedicated to providing superior legal services. The firm specializes in the primary areas of practice Corporate Reorganization and Restructuring, Commercial Litigation, Transactions & Finance.

For more information, please visit https://klestadt.com.

This news release contains certain statements that constitute forward-looking statements as they relate to DGTL and its subsidiaries. Forward-looking statements are not historical facts but represent management's current expectation of future events, and can be identified by words such as "believe", "expects", "will", "intends", "plans", "projects", "anticipates", "estimates", "continues" and similar expressions. Although management believes that the expectations represented in such forward-looking statements are accurate, there can be no assurance that they will prove to be correct. By their nature, forward-looking statements include assumptions, and are subject to inherent risks and uncertainties that could cause actual future results, conditions, actions or events to differ materially from those in the forward-looking statements. If and when forward-looking statements are set out in this new release, DGTL will also set out the material risk factors or assumptions used to develop the forward-looking statements. Except as expressly required by applicable securities laws, DGTL assumes no obligation to update or revise any forward-looking statements. The future outcomes that relate to forward-looking statements may be influenced by many factors, including but not limited to the impact of all intangible and variable economic and legal risks that at this time are immeasurable and impossible to define.

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