CannaRoyalty (CSE:CRZ) has announced it has established a new division named CR Brands.
As quoted in the press release:
CannaRoyalty has assembled a broad portfolio of wholly-owned and licensed cannabis brands and CR Brands will now be responsible for the development, sales and marketing of this brand portfolio through a number of established distribution channels throughout North America, and ultimately, on a global basis.
To fulfill this mandate for CR Brands, the Company has appointed as its President, Dave Vautrin, a seasoned U.S. executive with significant brand development and operational experience. Mr. Vautrin has over 20 years of brand development and operational expertise with both private and public emerging growth businesses. He was CMO of Cott Beverages, Division Manager for HP Hood, New Business Development Manager at Kraft Alliant Foods, and was the co-founder of Pacific Beverage, which he built and successfully sold to HP Hood in 2003. Dave currently serves as a strategic advisor and Board of Directors member to several privately held and public companies with verticals in the Beverage, Health and Wellness, and Specialty Foods sector.