Curaleaf Expands Grassroots Premium Cannabis Brand to New Jersey

Grassroots' Carefully Cultivated Flower and Pre-Rolls Are Now Available in the Garden State

Curaleaf Holdings, Inc. (CSE: CURA OTCQX: CURLF) ("Curaleaf" or the "Company"), a leading international provider of consumer products in cannabis, today announced the expansion of its Grassroots brand in New Jersey with the launch of premium cannabis flower and pre-rolls. Available now at all Curaleaf locations across the state, New Jersey is the eighth market to offer Grassroots' carefully cultivated products following its strategic national rebrand in November 2022 .

Grassroots

Developed for seasoned cannabis enthusiasts, Grassroots utilizes top-shelf genetics to provide premium products with multidimensional flavors and effects. Each cultivar is grown for optimal cannabinoid and terpene profiles, and Grassroots whole flower features large, healthy buds that are expertly trimmed for an enhanced experience and out-of-the-jar appeal.

At launch, five strains will be available to New Jersey medical patients and adult-use customers including Novarine (Sativa), Bittersweet (Hybrid), Ghost Rider (Hybrid), Sunny Mac (Hybrid) and Jelly Cocktail (Indica). Grassroots' premium flower will be available in 3.5g and 7g offerings, and Grassroots' pre-rolls will be sold as 5-pack, 0.4g Shorties for controlled dosing. A full line of Grassroots concentrate offerings will follow in the coming months.

"We are thrilled to introduce our premium Grassroots brand to patients and customers across the Garden State," said Matt Darin , CEO of Curaleaf. "Grassroots was born in my hometown of Chicago and is focused on the craft of best-in-class strains, genetics and experiences, all of which we believe will resonate with New Jersey's growing cannabis community as we continue to expand access to high-quality cannabis brands and products."

Grassroots whole flower and pre-rolls are now available at dispensaries across New Jersey including all Curaleaf retail locations in the state. For more information on the Company's locations, patient resources and products in New Jersey , please visit www.curaleaf.com/dispensary/new-jersey .

About Curaleaf Holdings

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States , Curaleaf currently operates in 21 states with 147 dispensaries, 29 cultivation sites, and employs nearly 6,000 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit https://ir.curaleaf.com .

FORWARD-LOOKING STATEMENTS

This media advisory contains forward–looking statements and forward–looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward–looking statements or information. Generally, forward-looking statements and information may be identified by the use of forward-looking terminology such as "plans", "expects" or, "proposed", "is expected", "intends", "anticipates", or "believes", or variations of such words and phrases, or by the use of words or phrases which state that certain actions, events or results may, could, would, or might occur or be achieved. More particularly and without limitation, this news release contains forward–looking statements and information concerning the launch of Curaleaf's Grassroots brand in New Jersey . Such forward-looking statements and information reflect management's current beliefs and are based on assumptions made by and information currently available to the company with respect to the matter described in this new release. Forward-looking statements involve risks and uncertainties, which are based on current expectations as of the date of this release and subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Additional information about these assumptions and risks and uncertainties is contained under "Risk Factors and Uncertainties" in the Company's latest annual information form filed March 9, 2022 , which is available under the Company's SEDAR profile at https://www.sedar.com , and in other filings that the Company has made and may make with applicable securities authorities in the future. Forward-looking statements contained herein are made only as to the date of this press release and we undertake no obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by law. We caution investors not to place considerable reliance on the forward looking statements contained in this press release. The Canadian Securities Exchange has not reviewed, approved or disapproved the content of this news release.

INVESTOR CONTACT
Curaleaf Holdings, Inc.
Camilo Lyon , Chief Investment Officer
IR@curaleaf.com

MEDIA CONTACT
Curaleaf Holdings, Inc.
Tracy Brady , SVP Corporate Communications
media@curaleaf.com

Cision View original content to download multimedia: https://www.prnewswire.com/news-releases/curaleaf-expands-grassroots-premium-cannabis-brand-to-new-jersey-301728929.html

SOURCE Curaleaf Holdings, Inc.

Cision View original content to download multimedia: https://www.newswire.ca/en/releases/archive/January2023/24/c8375.html

News Provided by Canada Newswire via QuoteMedia

CURA:CNX,CURLF
The Conversation (0)
canadian finance minister chrystia freeland

Cannabis Round-Up: Canadian Finance Minister Knew About Industry's "Financial Distress"

US Vice President Kamala Harris met with recipients of President Joe Biden's Pardon for the Offense of Simple Possession of Marijuana as part of the Democrats' cross-country campaign trail. She urged the Drug Enforcement Administration (DEA) to release its findings on rescheduling cannabis "as quickly as possible."

Meanwhile, as Massachusetts pushes for broader cannabis clemency, Hawaii has passed an amended expungement bill that will institute a pilot program instead of automatic expungements for low-level cannabis convictions.

Stay up to date on the latest news, trends and policy developments in the cannabis industry with our round-up below.

Keep reading...Show less

Goodness Growth Holdings to Release Fourth Quarter and Full Year 2023 Results on March 28, 2024

Goodness Growth Holdings, Inc. ("Goodness Growth" or the "Company") (CSE: GDNS; OTCQX: GDNSF), a cannabis company committed to providing safe access, quality products and great value to its customers, today announced that it will release its financial results for its fourth quarter and full year ended December 31, 2023 on Thursday, March 28, 2024 after the market closes.

Goodness Growth management will host a conference call with the investment community that same day, Thursday, March 28, 2024 at 4:30 p.m. ET (3:30 p.m. CT) to discuss its results. Interested parties may attend the conference call by dialing 1-800-715-9871 (Toll-Free) (US and Canada) or 1-646-307-1963 (Toll) (International) and referencing conference ID number 3718174.

News Provided by GlobeNewswire via QuoteMedia

Keep reading...Show less

Cronos Group Inc. to Speak at the 36th Annual Roth Conference

Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) ("Cronos" or the "Company"), an innovative global cannabinoid company, today announced that Mike Gorenstein, Chairman, President and CEO, will speak at the 36 th Annual Roth Conference on Monday, March 18, 2024, at 8:30AM PT.

A live webcast will be available on the Investors section of the Company's website at https://ir.thecronosgroup.com/events-presentations .

News Provided by GlobeNewswire via QuoteMedia

Keep reading...Show less

Trulieve to Open Express Medical Cannabis Dispensary in Palm Bay, Florida

New location is the Company's second dispensary dedicated to express pickup orders

Trulieve Cannabis Corp. (CSE: TRUL ) (OTCQX: TCNNF ) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the U.S., today announced the opening of a new express medical cannabis dispensary in Palm Bay, Florida .

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less
canadian parliament building

Cannabis Round-Up: Canadian Committee Paves Way for Excise Tax Changes, MSO Reports Record Revenue

After years of lobbying, the Canadian federal government took an important step that may soon result in a reduction to the high excise tax rates paid on cannabis products.

Meanwhile, the University of British Columbia is embarking on a new clinical study that looks into the effects cannabidiol (CBD) may have on the symptoms of bipolar depression, and Verano Holdings (OTCQX:VRNOF) reported good news for shareholders.

Stay up to date on the latest news, trends and policy developments in the cannabis industry with our round-up below.

Keep reading...Show less

Cronos Group Reports 2023 Fourth Quarter and Full-Year ResultsÂą

Ended 2023 with approximately $862 million in cash and short-term investments

Commenced sales to Australian partner

News Provided by GlobeNewswire via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

Ă—