Lords & Company Worldwide Holdings

Overview

Lords & Company Worldwide Holdings (CSE:LRDS) is a proudly Canadian Cannabis Act licensed applicant dedicated to producing premium-quality cannabis products based on high-end selectively bred genetics. The Company is committed to maximizing shareholder value by focusing on elite genetics and the development of a production scenario that will position the Company as a low-cost producer, while maintaining the integrity of the finished product.

Through the process of artificial selection, farmers and cultivators have been adapting their plants to develop particular phenotypic traits for thousands of years. Previously, this breeding has been restricted to underground cannabis producers creating their own strains in private. The legalization of the cannabis industry, however, has allowed producers to work in the open with access to thousands of cultivars from all over the world to truly get the most out of cannabis genetics. By carefully selecting cannabis genetics, growers can control the size, color, smell, density and texture of their cannabis buds, creating a unique premium cannabis experience. Plants can be bred specifically to thrive within their unique growing environments, producing large yields of high-quality resilient cannabis. Medical cannabis strains can also be tailored for specific medical purposes.

Lords & Company Worldwide Holdings has a strategic partnership with Phenome One which gives the company access to one of Canada's largest cannabis genetic libraries. The company is using these genetics to develop unique strains with various beneficial characteristics. The company's 350 licensed cultivars are the result of a meticulous gene selection process, in which as many as 600 individual plants may be grown to produce a single strain. To develop a unique strain, plants with the desired traits are grown and the ones that don't exhibit the traits well enough are discarded. The remaining plants are bred repeatedly, resulting in a customized cannabis strain after several generations of optimization.

The economics of genetics

Using optimally selected genetics comes with benefits that go beyond simply producing a high-end product. In addition to potency and bud quality, cannabis plants are bred for yield and resilience. By selecting genetics that result in larger and more numerous buds on each plant, Lords & Company Worldwide Holdings is able to grow more cannabis per grow light. Breeding plants to be more resilient lowers the cost and labor intensity of the grow. Genetics can be selected to grow plants that will thrive within the conditions of their specific growing climate. These factors, combined with the premium price point that comes with top-quality cannabis, have the potential to improve overall profit margin.

Company Highlights

• Genetics-focused approach to cannabis cultivation.
• Access to over 350 unique cultivars through a genetics licensing partnership with Phenome One.
• 20,000 square foot cultivation facility in Lake Country, British Columbia.
• Cultivation license expected in the third quarter of 2021.
• Second season of 100-acre JV outdoor hemp program in Rock Creek, BC. to start soon.
• Lord of Grasstown, Motorcycle and legal Cannabis lifestyle brand.