World High Life Plc (AQSE:LIFE, OTCQB:WRHLF) is a cannabis investment company specializing in the emerging CBD market, specifically the growing market in the United Kingdom and emerging European markets. The company’s investment strategy involves focusing on jurisdictions with well-structured rules and regulations regarding the research and production of medical cannabis, specifically hemp and CBD-based products. Following this approach, World High life is currently focused on the European and Canadian cannabis markets.
World High Life’s first acquisition, Love Hemp, is reflective of the company’s investment strategy designed to target emerging markets. Love Hemp is a London-based supplier of hemp and CBD-based products with distribution agreements in place with supermarkets across the United Kingdom. According to the Brightfield Group, the European CBD market generated approximately US$318 million in 2018 and is expected to grow by over 400 percent through the year 2023.
“CBD is just starting to take hold in Europe, with both product availability and consumer awareness still quite limited. This is a great opportunity for developed brands to enter and expand through Europe with far less competition than we’re seeing in the U.S. With the Novel Foods Act, it is a challenging legal environment to operate in, but impending regulatory changes are likely to smooth the way for significant mid-term growth,” wrote Brightfield Managing Director Bethany Gomez.
Love Hemp is one of the many companies working to drive the European CBD space forward through creative product development. The company has developed a comprehensive line of CBD-based products including oils, sprays, vapes, chocolates, jellies and infused spring water. To facilitate the distribution of the company’s wide range of products, Love Hemp is in the process of negotiating retail agreements with some of the UK’s leading retailers.
To support the company’s positive 2020 sales numbers, Love Hemp’s secondary retailer, CBDOilsUK, and its wholesale production business, LH Botanicals, are both expanding their product lines. Moving forward, World High Life aims to target acquisitions and partnerships in emerging cannabis markets, specifically those with established cannabis regulations that can be easily navigated.
World High Life Company Highlights
- Targeting the emerging European CBD market, projected to grow by over 400 percent by 2023 according to the Brightfield Group
- United Kingdom CBD market projected to grow to £1B per annum by 2025, according to the Center for Medical Cannabis
- Love Hemp acquisition firmly establishes World High Life as a leader in the European CBD market with nearly 100 SKUs available
- Love Hemp product distribution established through nearly 2000 stores in the UK
- Love Hemp partnership with George St. Pierre has the potential to drive awareness of CBD and its remedial benefits