Applying Aeroponics Technology to Cannabis Cultivation
This profile is part of a paid investor education campaign.*
James E. Wagner Cultivation (JWC) is a cannabis company implementing a proprietary growing process that is based on aeroponic technology originally designed by Richard Stoner in the 1980’s and further researched by NASA. JWC’s proprietary methodology, GrowthStorm™, is being deployed in a 15,000-square-foot retrofitted facility in Kitchener, Ontario and the company is in the process of constructing an additional 345,000 square feet nearby. Once the second facility is complete in late 2018, JWC will be the largest aeroponics cultivator of any crop in the world.
A process originally researched for the purpose of growing food in space, aeroponics is a method in which plants are grown in a controlled air or mist environment without the use of soil. In these environments, there is also the opportunity for targeted nutrient administration, which drives optimal growth and enhanced concentration of cannabinoid content.
In developing its GrowthStorm™ platform, the company has partnered with PRICE Industries to research the efficacy of environmental control units like the PRICE GRW. These units provide optimized growth potential and harvest yield by allowing producers to control the humidity and temperature within a given grow environment.
JWC has also partnered with the largest publicly-traded cannabis producer, Canopy Growth (TSX:WEED), as well as its investment-focused subsidiary, Canopy Rivers. Under this partnership, JWC has access to a wealth of genetic material as well as established distribution, sales, operations and quality assurance infrastructure.
Moving forward, as part of a long-term goal to provide the global cannabis industry with leading cultivation technology, JWC will be establishing licensing agreements for its technology and infrastructure to existing licensed producers.
JWC is managed as a family business and run by a family with generations of cannabis and agricultural cultivation experience spanning to before prohibition. When it comes to contemporary regulations, the family has been cultivating cannabis since 2008, when CEO Nathan Woodworth received a cultivation license under the Medical Marijuana Access Regulations (MMAR).
- On the way to becoming the largest aeroponics cultivator of any crop in the world
- Proprietary GrowthStorm™ methodology enhances cannabinoid concentration and reduces exposure to insects or disease
- Strategic relationship with Canopy Growth provides access to global genetics database and established distribution and sales infrastructure
- Partnership with PRICE Industries in one-of-a-kind research partnership for evaluating effects of horticultural environmental control units
- Management team led by family with three generations of agricultural and cannabis cultivation experience
- 45 to 50 percent of shares held by management, friends and family
JWC GrowthStorm™ Growing Methodology
The JWC founders have been working for years on developing a proprietary cultivation method. In 2017, having researched the innovative technology, the company developed a four-step growth methodology that uses aeroponics to develop high-quality, cost-effective crops.
An innovative, cost-effective process
GrowthStorm™ has four steps, which include the following: cloning, which reduces the risk for contamination; growing on the production platform; trimming and drying; and analytics and automation.
When placed in the innovative aeroponic production platform, plant roots hang within the enclosure in a controlled room. In this environment, JWC establish consistent growing conditions as they have the ability to control the climate, lighting and the provision of a balanced mix of air and water to the root zone, as well as targeted nutrient administration. The controlled environment also provides the opportunity for conducting accurate pharmaceutical-grade controls.
For trimming and drying, the company has also designed a machine-based system that takes the plant from its initial cutting state and turns it into finished medicine in an efficient manner. JWC also uses a cutting-edge drying system with separate individually-controlled chambers.
The company also makes use of the Pantheon software platform that performs automated collection and monitoring, while also producing real-time analytics. Using this system, JWC can observe nutrient levels and conduct real-time tracking of production progress.
When deployed, this methodology delivers a higher potency product. In fact, JWC is seeing values of 25 percent cannabinoid product in their plants versus the 20 percent value that is seen across the industry. It also allows for perpetual harvesting not controlled by seasons, encouraging greater yields, and its controlled environments reduces the risk of exposure to insects and diseases.
In addition, as the system is highly automated, GrowthStorm™ requires less manual labour than other operations, thus reducing its cost further. The entire process has been designed to be scalable, allowing for rapid expansion across JWC’s planned facilities.
JWC’s current is based in Kitchener, Ontario and measures 15,000 square feet with a production rate of 1,500 kilograms per year. It holds seven grow rooms in which JWC has been cultivating seven strains, three of which are currently available for patient orders.
The company is currently in the process of retrofitting and constructing a second facility in Kitchener, which will encompass a total 345,000 square feet and raise the company’s annual production rate to a total 30,000 kilograms. The second facility will have over 100 grow rooms, and the company will continue to expand its genetic offerings at this site. Once the second property is complete and operational, JWC will be the largest aeroponics cultivator of any crop in the world.
JWC’s revenue and distribution model is founded on developing strategic relationships for wholesale and retail distribution of its products, as well as licensing agreements for the GrowthStorm™ technology and infrastructure. As such, the company has already entered into strategic relationships with a number of players in the field, which will also play a role in expanding the reach of the company’s brand.
Canopy Growth Corporation
As part of its growth strategy, JWC has entered into a strategic partnership with Canopy Growth Corporation, the largest publicly-traded cannabis producer, and with its investment-focused subsidiary, Canopy Rivers Corporation.
As part of this agreement, JWC has access to a world-wide database of high-quality genetics, industrial-scale oil extraction infrastructure, as well as an established product quality assurance process. The company also has access to CraftGrow, an online store dedicated to providing shipments to partners quickly, as well as the Tweed Main Street online marketplace, which hosts Canopy’s operational, distribution, marketing and sales infrastructure.
JWC has entered into a research study with PRICE Industries. As part of this partnership—the first of its kind—the companies are working together to evaluate PRICE’s GRW horticultural environments from the perspective of nutrient uptake and its role in optimizing growth potential and harvest yield.
PRICE’s GRW is the only horticultural environmental control unit in the industry that can provide independent humidity and temperature control for optimal growing conditions, driving quality and experience.
Nathan Woodworth—President and CEO
Nathan Woodworth studied Philosophy at McMaster University, however his plans were disrupted by chronic intractable migraines. After pursuing a variety of treatments for several years, Nathan settled on medical cannabis as the most effective therapy. He began growing his own cannabis under the Medical Marijuana Access Regulations (MMAR) and with his family he founded a collective of patients and growers in Waterloo Region. In 2012 when the Marijuana for Medical Purposes Regulations (MMPR) was announced, he and his family decided to bring their passion and unique technology to the commercial production of cannabis. By 2013 they had founded James E. Wagner Cultivation Ltd. The years since have allowed him to develop his management skills by taking JWC from a start-up to a rapidly growing, technologically advanced producer of cannabis. He also sits on JWC’s Board of Directors.
Adam Woodworth—COO, QA Supervisor, Chief Cultivator
Adam Woodworth graduated from the University of Waterloo with an Honours BSc in Biology. He began growing medical cannabis under the Medical Marijuana Access Regulations (MMAR) and it was during this time that he decided to shift his focus; so together with his brother, he began experimenting with cultivation methods to perfect the production of cannabis. He brings extensive expertise in plant and microbiology, years of cultivation experience as a producer of medical cannabis under the Medical Marijuana Access Regulations (MMAR) and his certification in Good Laboratory Practices to his many roles at JWC. He works diligently with JWC’s production staff to ensure the continued delivery of clean, consistent cannabis and he continues to innovate JWC’s GrowthStorm™ cultivation platform through ongoing analysis of production practices. In addition, he performs research that is critical to JWC’s strain development and production optimization.
Krysta Woodworth—Chief Administrative Officer
Krysta Woodworth graduated with honours from the University of Waterloo where she earned a B.A in fine arts and a minor in psychology. Her intricate and analytical focus in her arts degree have contributed significantly to her role as CAO. She is responsible for all front-end operations of JWC, including cross-functional management and strategic headcount planning. She continues to drive the business forward with her unique approach to departmental management and organization. She is responsible for ensuring that the core functions of JWC are working cohesively and she is instrumental in defining, measuring and achieving JWC’s internal and external objectives.
Laura Foster—Chief Compliance Officer
Laura Foster first graduated from the University of Waterloo with a degree in psychology following which she pursued a formal certification in chef training at George Brown College. After her education was complete she explored several avenues where she applied her same critical thinking, quick learning and unique approach to problem solving. In 2009 she decided to join the budding family business and quickly immersed herself in the Access to Cannabis for Medical Purposes Regulations (ACMPR). In her role as CCO, she applies her extensive knowledge of the ACMPR to ensure JWC’s compliance with the strict regulatory frameworks that govern the cannabis industry. She is dedicated to developing effective and comprehensive Standard Operating Procedures and she continues to be an asset as JWC navigates legislative changes in the cannabis industry. She also sits on JWC’s Board of Directors.
Dan Bexon attended McMaster University and studied Mathematics and Computer Science. During his career, he has held several roles in Information Technology or Information Security positions. He joined JWC in early 2017 as CIO and as part of his role he is responsible for implementing and supporting all external software systems to ensure proper integration with Standard Operating Procedures. He is also responsible for overseeing all aspects of network security and IT infrastructure. His experience with inventory control, systems administration and integration has proven invaluable towards tracking and monitoring the production and distribution at JWC.
James Den Ouden—CFO
James Den Ouden graduated from McMaster University with a degree in Economics. He then continued his education becoming a CPA/CMA while working for Manulife Financial, where he spent more than 22 years. He started as a junior accountant working on the Confederation Life acquisition and progressed through several roles with increasing responsibility including spending 5 months in Japan when Manulife Financial entered the country through a joint venture. He was responsible for the Canadian Division expense management during the John Hancock Group and Maritime Life acquisition, before moving to the Corporate Division as Assistant Vice President of Corporate Division expenses. During this role he was responsible for the company’s management reporting during the 2008 Financial Crisis, keeping senior leadership informed on the impacts to Manulife Financial’s businesses. He later became the Chief Financial Officer of Manulife Asset Management Ltd. and was then responsible for the financial management of the Canadian Investment Funds including being involved in the Standard Life acquisition and the launch of Manulife Financial’s first Exchange Traded Funds. He joined James E. Wagner Cultivation Ltd. as Chief Financial Officer in October of 2017.
William Werth began his career in the military as a Combat Engineer, during which time he was awarded the Sacrifice Medal in recognition for his injuries sustained while deployed to Afghanistan in 2010. In 2013, after a medical release from the military, William decided to take his engineering skills and apply them to another area of focus; technology. After completing his education, he held positions in several technology focused companies where he applied his innovative approaches to solving real-world, data-driven problems to develop programs and meet the needs of various clients. Since joining JWC, he has been responsible for overseeing all technological growth, including integration and optimization of the GrowthStorm™ cultivation platform. He continues to strategically grow JWC’s position as a thought leader and influencer in the industry through his development of cutting-edge partnerships and high-tech advancements.
Nicole Werth—Director of Strategic Initiatives
Nicole Werth began her career at BlackBerry Inc, Research In Motion (RIM), while she was still studying at Cape Breton University. Prior to joining JWC, she held a variety of positions with BlackBerry and Sun Life Financial that have contributed to her ability to adapt to new environments, learn quickly and manage change effectively. She has an extensive project management background that lends her a keen eye for managing the details and performing risk assessments. As the leader of the Strategic Initiatives department she is responsible for managing JWC’s transformation to a global leader in the cannabis industry through organizational change, implementation of new strategies, promoting efficiencies and providing creative business solutions. In addition, she acts as the main point of contact for JWC’s 2nd facility expansion project.
Philip Armstrong—Board of Directors Member
Philip Armstrong has spent over 45 years in the financial service industry starting his career with Lloyds Bank in the United Kingdom. He emigrated to Canada in 1975 and since worked as a senior executive for two Canadian Trust companies. In 1987 he became an investor, partner, CEO and member of the board of Altamira Investment Services Inc., an investment company with $15 billion of assets under management. Altamira was sold to National Bank in 2000. In 2003 he was a founder, CEO, and board member of Jovian Capital Corporation, a public company that invested in the asset and wealth management sectors. Jovian grew to oversee $13 billion in client assets and was sold to IA Insurance in 2013. He currently serves on the boards of Torrent Capital, Maret Resources, and Smart Employee Benefits, all public companies. He is the Chair of Richardson GMP Family Office Oversight Committee. He is also a director of several other private companies. He has served as Chairman of the Investment Funds Institute of Canada and The Mutual Fund Dealer’s Association, an SRO. In addition, he served on the board of the Ireland Fund of Canada and the Canadian Opera Company. He holds a BA (Law) Hons. from the School of Law at Manchester Polytechnic, UK.
Ray Alarie—Board of Directors Member
Ray Alarie was founder & CEO of Paragon Engineering Limited from 1979 until acquired by Stantec Inc. in 1997. He served Stantec in senior executive capacities until retirement in 2006. He holds BASc and MASc degrees in Civil Engineering from the University of Waterloo. In 2000 he was recognized with Waterloo’s Engineering Alumni Achievement Medal. He received the ICD.D designation in 2005. Ray has served on many profit and non-profit Boards, including a US publicly traded company involved in industrial air handling, various engineering consultancies, and an IT company specializing in wireless printing. He has been the only Outside Director of a Toronto-based employee-owned Engineering Consultant in Toronto since 2015.
Peter Kampian, CPA, CA—Board of Directors Member
Peter Kampian has a long track record as a financial executive with several Canadian public companies. He is currently the CFO of DionyMed Holdings Inc, a California-based cannabis branding and distribution company. He was the Chief Financial Officer of Mettrum Health Corp., which was acquired by Canopy Growth Corporation in early 2017. Previously, he was involved with several start-up businesses in renewable energy including Threshold Power Trust, Riverbank Power Corporation and Oneworld Energy Corporation and also the held the position of Vice President Finance with Superior Energy Management and Chief Financial Officer of Algonquin Income Fund where he led and supported debt and equity capital raising.
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