FANDOM SPORTS Media

Allows Sports Fans to Unleash Their Primal Sports Passions

This profile is part of a paid investor education campaign.*

Overview

FANDOM SPORTS Media (CSE:FDM, OTCQB:FDMSF, Frankfurt:TQ42) is a sports entertainment and gaming company “Hell Bent” on finding and creating the best sports content. FANDOM SPORTS allows passionate fans to unleash their primal sports passions by engaging with other fans, cheering for their favorite teams and players and jeering their opponents.

Company Highlights

  • Revolutionary blockchain-based sports entertainment platform targets global market
  • Registered trademarks for FANDOM SPORTS brand logo, FANCOIN and Pick A Fight
  • App scalable through its backend infrastructure to support commercial and global reach
  • Global Live Sports app will be available on both Android and iPhone Q2 2019
  • Worldwide gaming market to reach $171.96 billion by 2025
  • Blockchain platform partnership with Deqode enables global reach and telecom-grade platform maintenance and operations
  • Global technology providers range from blue-chip companies like IBM, Google, Amazon and Facebook all the way to cutting edge start-up companies covering interactive video players and augmented reality solutions
  • In-house technology team and game studio for esports will further strengthen FANDOM SPORTS’ operations
  • Joined Consumer Technology Association in December 2018.
  • Multiple, partnership-based revenue streams maximize sports fan-focused meta data and provide income opportunity across advertising, brand sponsorship, curated content and white-label app options on the blockchain sports entertainment platform
  • The Blockchain-based advertising model enables a player economy where players earn virtual currency while advertisers build a direct relationship with the consumer.
  • Strong management team with track record in successful business development, best-in-class design team that previously built NBA and NASCAR apps, and digital marketing specialists that apply hyper-targeting data analytics and techniques

Market Opportunity

FANDOM Sports is establishing routes to take advantage of the strong growth of mobile gaming and mobile games. The worldwide gaming market is forecast to reach $171.96 billion by 2025. Market growth is driven by increasing smartphone usage, improved viewing and playing experiences on mobile devices and the emergence of new markets in Asia Pacific.

In 2015, the online gaming market had a volume of US $37.91 billion, and this figure was forecasted to increase to US $59.79 billion in 2020. In 2015, the online gaming gross win accounted for 10 percent of the total gaming gross win, and this was forecasted to increase to 14 percent in 2020.

Within this space, the FANDOM SPORTS App is the ultimate destination for die-hard sports fans to dive deeper. The app provides engaging and authentic real-time interactive content aimed right at the company’s targeted age demographic of 18 to 34. The FanFights function within the app creates a platform in which intense sports fans can engage other users, unleashing raw opinions, predictions and debates that you don’t want your mom to see on Facebook. Application use is further driven when sports lovers keep up with their favorite teams and players, venting, gloating and inviting friends to Pick a Fight and play to win virtual currency and experience points.

FANDOM SPORTS: The Brand

FANDOM SPORTS exists to allow sports fans to unleash their primal sports passions, to express their adoration for their teams and players, as well as their deep scorn for their opponents.

The FANDOM SPORTS App – taps into the passion of sports fans around the world, bringing “trash talk” to a new level.

Currently in development with Deqode, the new platform will give FANDOM the flexibility to expand into new global markets by tailoring a shell app, based on demand, to that specific market. While the shell app will look and perform the same globally, it will produce new results depending on the user’s geographic location. For example, a FANDOM Sports App user in China may not be as interested in the NFL, NBA or NHL like a North American fan. Instead, their interests could be in eSports and sports leagues native to their country.

With these features, the FANDOM SPORTS App is the ultimate destination for die-hard sports fans. The app enables users to follow their favorite live-action and fantasy teams and players, as well as test their sports knowledge and track viral sports highlights. During Online and live sporting events, professional athletes, commentators and users can engage and debate. It provides a place for fans to connect and square off in real-time with raw, authentic sports debates.

Users are able to log in, celebrate and commiserate with like-minded fans or debate the enemy. The FANDOM SPORTS app currently targets major sports, including football, basketball, baseball and hockey, with future global expansion based on demand and market expansion plans. FANDOM SPORTS’mighty live sports metadata provider is Sportsradar.com.

The app’s FanFights feature allows sports fans to engage other users and unleash raw opinions, predictions and uncensored debates. Application-use is further driven when sports lovers can keep up with their favorite teams and players, trash talk, invite friends to Pick a Fight to win virtual currency and experience points status.

Business Strategy

FANDOM SPORTS has identified a relatively untapped sports market ripe with demand. Large-scale social media players are not nimble enough to fill this gap in the sports entertainment market, and this is where FANDOM SPORTS enters the game. As a newcomer to the market, the company has chosen best-in-class partners to make its platform and sports app.

Monetization is based on multiple potential revenue streams, including in-house advertising sales, brand partnerships, in-app purchases and more.

In addition to its one-of-a-kind, mobile-only IBM Cloud and IBM Blockchain platform, the company’s business model is based on unique features and gamification of FANDOM SPORTS to bring fans, athletes and celebrities together by blending user-generated and curated content.

Through its ability to engage users in a one-of-a-kind social media and competitive mobile sport experience, FANDOM SPORTS is well-positioned within the booming North American and international gaming markets, targeting sports super fans.

FANDOM SPORTS utilizes the IBM Watson learning algorithm, which predicts and services user preferences while building relevant personalized FANFIGHT channels. This brings sports entertainment to a new level, delivering competitive conversation and interaction that rival a sports bar into the user’s hand.

FANDOM SPORTS is led by a strategic management team with combined expertise and a great track record in business development, finance, technology and content curation. The team holds veteran expertise across entertainment, media and music industries, while the company’s advisory board boasts high-level executives, professional athletes and celebrities. New additions to the advisory board cover the massively growing arena of eSports.

In September 2018, FANDOM SPORTS established a wholly-owned subsidiary, FANDOM SPORTS Oy, to run the company’s global esports operations out of Helsinki, Finland. FANDOM SPORTS’ entertainment platform was designed to offer scalable micro services that have B2C and B2B applications.

Since its inception, FANDOM SPORTS Oy has signed an agreement with Deqode a platform and application development company, to develop new features and augment the functionality of the FANDOM platform to support monetization.

 

Gamification

Functionality of the FANDOM SPORTS App enables users to engage in sports debates that have definite resolution from live games. The company is implementing strategies extensively used in the mobile gaming industry to attract its users in continued engagement with the FANDOM SPORTS App. Within the application environment, users become invested as players to build their profile, or player card, while competing for rewards and prestige.

The app further engages players with a unique in-game virtual currency. Not intended for use in real-world gambling, the virtual currency holds in-app value. With the in-app currency, fans are able to create their own Pick a Fight FANFIGHTS to debate the outcome of arguments. Users are provided a fixed amount of app currency upon initial sign up. As the user contributes and engages with other fans, they accumulate more virtual currency, FANCOIN, as well as a higher experience on the platform.

Within the application, users in certain regions can make in-app purchases to speed up their gaming experience, as well as “Pick A Fight” for prizes, in-game items and potentially live sporting events.

Management

Henri Holm – CEO and Director

Henri Holm has an extensive track record of business success, bringing over 20 years of international hands-on strategy execution experience. As a Harvard Business School alumni, his career accomplishments include scaling-up functions of multinational firms and expertise in various leadership roles, including covering digital content and implementing as well as enhancing gamification, brand management, licensing, mobile technology, manufacturing, distribution and retail operations processes and functionality.

With key focus on consumer and partner value, his most recent executive position covered leading video products, billing and sports content services within the Middle-East. Additionally, Holm was Senior Vice President at Rovio Entertainment, where he oversaw the development and growth of the highly successful Angry Birds franchise across Asia. Prior to these roles, he held progressive titles ranging from CFO, Head of Business Operations, Global Category Marketing Manager, Key Account Manager and Product Manager at various divisions of Nokia from 1995 to 2011.

Jonna Birgans – President, Chief Content Officer and Director

A 25-year veteran of the entertainment industry, Jonna Birgans has had an influential career across all entertainment mediums; television, film, radio and digital media. She has worked extensively with global brands like Billboard Magazine, Viacom Networks and Lexus, producing content for their marketing campaigns as well as for their on-air shows. She has also had two development deals for TV shows she co-created at GSN and USA Networks.

Birgans also has had a successful career as a Music Video Producer, working alongside infamous Directors, Hype Williams and Spike Jonze, to name a few. For the last decade, she has made a name for herself in the world of out-of-home and digital media landscapes performing in executive roles creating content strategy, developing business plans, executing brand partnerships and managing teams of creative and sales professionals.

Christopher Hollinger – CFO

Christopher Hollinger has over 20 years of experience working with various companies as well as private equity and venture capital backed companies. He has been part of a number of global and domestic companies with a great deal of restructuring experience and CFO management experiences in large divisions at Merrill Lynch and Bank of America. He has extensive experience in financial analysis and reporting, expense management, budgeting, forecasting, client profitability and competitor analysis. He began his career as an Associate National Bank Examiner with the Office of the Comptroller of the Currency. Additional career highlights include experience with Ernst & Young’s Restructuring and Reorganization Group.

He holds a Bachelor’s degree in Finance from the University of Alabama and a MBA from Vanderbilt University. He is a member of the Board of Visitors – College of Commerce at the University of Alabama.

Tristan Brett – Co-Founder and Director

Tristan Brett has 24 years of experience as a graphic artist and has worked with companies such as EA Games and Relic Entertainment. He holds a diploma in industrial design from the Emily Carr Institute of Art and Design.

Scott “Dj Skee” Keeney – Director

Scott Keeney is recognized as one of the most influential figures in today’s entertainment business by both Forbes and Billboard. In raw numbers, Keeney has generated over one billion media impressions in under a decade, and has a network of over one million social network followers. Beyond a thriving career as an entertainer, he also is the founder & CEO of Dash Radio, the biggest all-original radio broadcast network in the world.

Klaus Kajetski – Director

Middle East eSports trailblazer, Klaus Kajetski, is the Founder of YaLLa Esports, one of the leading organizations in the Middle East and North Africa, and has been heavily involved in building the regional eSports ecosystem.

With 20 years of eSports and gaming experience, the Finnish born and Dubai-based Kajetski has turned YaLLa Esports into a globally-recognized team, with players and staff from multiple nationalities like the United Arab Emirates, Kingdom of Saudi Arabia, Egypt and Tunisia.


*Disclaimer: This profile is sponsored by FANDOM SPORTS Media (CSE:FDM, OTCQB:FDMSF, Frankfurt:TQ42). This profile provides information which was sourced by the Investing News Network (INN) and approved by FANDOM SPORTS Media, in order to help investors learn more about the company. FANDOM SPORTS Media is a client of INN. The company’s campaign fees pay for INN to create and update this profile.

INN does not provide investment advice and the information on this profile should not be considered a recommendation to buy or sell any security. INN does not endorse or recommend the business, products, services or securities of any company profiled.

The information contained here is for information purposes only and is not to be construed as an offer or solicitation for the sale or purchase of securities. Readers should conduct their own research for all information publicly available concerning the company. Prior to making any investment decision, it is recommended that readers consult directly with FANDOM SPORTS Media and seek advice from a qualified investment advisor.