An Emerging Leader in Infused Cannabis Beverage Innovation
This BevCanna profile is part of a paid investor education campaign.*
BevCanna Enterprises (CSE:BEV) is an early leader in the emerging cannabis beverages market. Leveraging its unmatched beverage expertise, world-class infrastructure and proven technology, BevCanna develops and launches premium, innovative cannabinoid-infused beverages that cater to the next generation of cannabis consumer. In addition to producing infused beverages and building brands, BevCanna is also actively exploring brand acquisitions, strategic partnerships and joint venture opportunities.
BevCanna Company Highlights
- Participating in the global cannabis-infused beverage market, which is expected to grow to US$4.46 billion by 2025.
- Listed on the CSE under the ticker symbol (CSE:BEV) providing additional financial support for future operations
- BevCanna builds and acquires compelling infused beverage brands and provides full white-label solutions for B2B clients.
- BevCanna’s executive team has unparalleled experience creating, branding, bottling and distributing wellness and recreational beverages that resonate with consumers on a global scale.
- BevCanna retains the rights to a spring water aquifer in the Okanagan Valley, British Columbia, providing a pristine, alkaline base for infused beverages. This provides capacity for 1,165 liters of premium Canadian alkaline spring water per minute.
- BevCanna has an exclusive supply partnership with Nextleaf Solutions (CSE:OILS) for water-soluble cannabinoids in Canada.
- BevCanna retains the exclusive rights to infuse Trace Beverages’ proprietary plant-based mineral formulation with cannabinoids in Canada and the US.
- BevCanna has developed proprietary technology to create water-soluble cannabinoid powders, which are expected to be commercialized through California’s recreational cannabis channels in 2019.
- The company received its Health Canada industrial hemp cultivation license.
- BevCanna has reached the final evidence submission stage of its standard processing license.
- The company also received its Health Canada cannabis research license.
The Market for Infused Beverages
In January 2019, BevCanna conducted a multi-national study that explored consumer product preferences across 25 different product concepts. The study was conducted across six uniquely positioned territories in California, New York and Canada. Of the 2,000 individuals surveyed, 50 percent reported they had used cannabis within the past year.
Despite less frequent use, CBD-based edibles and beverages were determined to be the most desirable delivery system in all three markets and had the highest purchase interest. CBD-infused non-alcoholic beverages gained more interest than THC-based beverages.
BevCanna’s research study indicated a growing interest in cannabis-infused beverages. According to a report by Zion Market Research, the global cannabis beverages market was valued at US$1.61 billion in 2018 and is expected to reach US$4.46 billion by 2025. Market expansion is being fueled by the growing demand for wellness products, as more consumers seek healthier alternatives to inhaling cannabis.
BevCanna’s Unparalleled Expertise
The BevCanna team has decades of experience creating, branding and distributing wellness and recreational beverages that resonate with consumers on a global scale. The company has built unmatched expertise in the emerging cannabis beverage space and are leveraging this knowledge to commercialize innovative infused beverage products for in-house brands and white-labeled products in medical, therapeutic and recreational markets across the globe.
As beverage and bottling experts, members of the team have worked with leading brands such as Mike’s Hard Lemonade, Vega and Trace Beverages, the world’s first plant-based functional water beverage with natural product certification through Health Canada.
Board Chair, Marcello Leone: Founder and CEO of Naturo Group Investments, where he oversaw the development of the Trace Beverage brand and Naturo Aqua product lines with over 3,000 Canadian points of distribution, while consolidating and acquiring ownership and expanding a world-class bottling facility in Osoyoos, British Columbia.
Chief Strategy Officer, John Campbell (CA/CPA/CFA/MBA) has over 30 years of investment management experience as a securities analyst, investment banker, M&A specialist, and money manager with Camlin Asset Management Ltd., CWC Capital Ltd., Pemberton Securities and The Jim Pattison Group.
CFO and Corporate Secretary, Michael Darby is a finance professional with over 25 years of progressively senior financial management experience, Mr. Darby joins BevCanna from Naturo Group Investments Inc. and has served as Chief Financial Officer of Skidmore Group Holdings Inc. and TCG International Inc.
Chief Commercialization Officer, Emma Andrews (BA, RHN, NPDP) heads commercialization and go-to-market strategy for BevCanna, including oversight of technology and product development. Emma previously led product innovation, consumer and retail education programs at Vega, the category leader in plant-based nutrition, prior to its acquisition by WhiteWave Foods (NYSE:WWAV) for $700 million.
Chief Brand and Innovation Manager, Don Chisholm has over 30 years of experience creating innovative global brands in consumer-packaged goods and alcohol categories. Don’s vision and entrepreneurialism at the helm of his agency, Dossier Creative, has established him as a trusted advisor, with successes including Vega, The Little Potato Company and Mike’s Hard Lemonade.
President, Martino Ciambrelli has 35 years of consumer-packaged goods experience. He has led multiple sales teams in Western Canada for nationally recognized brands, including PepsiCo, Frito-Lay, Lindt of Switzerland, Johnvince Foods and Planters Peanuts Canada.
VP Corporate Strategy, Connor Cruise is the President of Cruise Capital Ltd, and Vice-President at Intrynsyc Capital Corp, a registered exempt market dealer. Connor played an integral role in the early-stage financings of Aphria Inc., a TSX-listed licensed producer and National Access Cannabis (TSXV:META).
Director, Phil Fontaine is a special advisor of the Royal Bank of Canada. Phil served as National Chief of the Assembly of First Nations for an unprecedented three terms and is a member of the Order of Manitoba. Phil has also received a National Aboriginal Achievement Award, the Equitas Human Rights Education Award, a Distinguished Leadership Award from the University of Ottawa, the Queen’s Diamond Jubilee and most recently was appointed to the Order of Canada.
Director, Matthew Christopherson is President and CEO of Higharchy Cannabis Group, a company focused on cannabis retail experiences. Matthew previously held the role of VP, Business Development for Keirton Inc., a market leading manufacturer of cannabis harvesting machines (the Twisted Trimmer). He also co-founded Peruvian stevia grower, Stevia One, as well as Lift & Co, Canada’s leading cannabis media platform.
Director, Camilo Lyon is Founder and CEO of Harixston Consulting, a firm focused on capital raising and advising early stage consumer brands as they progress through their stages of growth. Prior to this role, Mr. Lyon served as Managing Director and Head of US Consumer Research at Canaccord Genuity for eight years as well as Vice President in Equity Research at Bank of America Merrill Lynch.
BevCanna’s Business Strategy
BevCanna is focused on remaining capital-light and creating value for its shareholders through innovative brands, product formulations, strategic partnerships and licensing agreements. Through BevCanna’s core business of developing and bottling infused beverages for the cannabis market, the company is on course to become a vertically-integrated operation. BevCanna already possesses the expertise and infrastructure required for processing, brand development and bottling. BevCanna has officially received its Health Canada industrial hemp cultivation license, which is expected to enable the company to fully realize its vision of becoming a vertically-integrated operation.
BevCanna’s Core Capabilities
BevCanna’s initial commercialization strategy focuses on penetrating the California cannabis market through regulated retail with recreational cannabis beverage brands. This is expected to include a range of water-soluble powders and drink mixes. California’s cannabis market is expected to reach $50 billion by 2026 and is the largest cannabis market in North America, holding over 30 percent of legal cannabis product sales. BevCanna intends to use its solid foundation within the California market as a springboard for national expansion once cannabis is federally regulated.
BevCanna’s Canadian strategy focuses on the second wave of cannabis legalization. Health Canada has announced regulations regarding new cannabis products like edibles, beverages, topicals and extracts are expected to take effect on October 17, 2019. These cannabis derivative products are expected to be available on Canadian shelves in December. In anticipation of the Health Canada regulations, the company is focused on preparing its 100-acre outdoor cultivation site and plans to continue to develop its innovative products and brands in California. After solidifying its foothold in the US and Canadian markets, BevCanna has set its sights on global expansion.
BevCanna’s Proprietary Technology and Resources
BevCanna’s flexible and scalable manufacturing process produces a diverse array of cannabinoid-infused beverages (including CBD and THC) with product capabilities that range from powders and shots to ready-to-drink items. The company’s global relationships and vertically-integrated operations in Canada also provide unparalleled access to premium resources.
Cannabinoids are extracted, refined and purified using a patented process through an exclusive processing agreement with Nextleaf Solutions. The cannabinoids are then infused into pristine alkaline British Columbian spring water, sourced from an on-site aquifer. BevCanna intends to launch its proprietary brands, and the brand of its white-label partners, in October 2019, when regulations for beverages take effect.
In California, BevCanna is commercializing a unique, proprietary technology for water-soluble powder through the company’s own consumer brands, with a strategic vision of becoming a white-label supplier to other B2B partners. These proprietary brands are expected to be launched in California through regulated retail channels.
BevCanna’s existing infrastructure also offers a competitive advantage. The company’s 40,000-square-foot, HACCP-certified and Health Canada approved facility in the Okanagan Valley sits on 315 acres of land with water rights to an aquifer, providing premium alkaline spring water. The water is naturally filtered through strata of sedimentary rock, ensuring its purity.
The facility can currently produce 1,165 liters of Canadian premium alkaline spring water per minute through the existing wells on the property.
BevCanna’s Products and Brands
BevCanna is targeting the recreational cannabis markets within Canada and the US, with eventual plans to expand globally. The company intends to offer products for a variety of consumer segments, including value, craft and premium quality cannabis products.
BevCanna has designed a trio of cannabis-infused beverage products that are made with alkaline spring water, carbonated water and flavor-infused water. The company’s products target different flavor profiles while providing unique blends of THC and CBD. The company’s formulations are available as a water-soluble powder or as an infused beverage.
Anarchist Mountain is a THC-dominant infused beverage inspired by the Pacific Northwest. Anarchist mountain offers a variety of botanical flavors that are infused together with sparkling alkaline spring water to.
Gruv is an easy-drinking infused iced tea flavored beverage with a balanced CBD to THC profile. Gruv is also infused in alkaline spring water from British Columbia, ensuring a crisp and clean taste. BevCanna officially launched the Gruv brand in August 2019.
Lev is a CBD-dominant mixture of delicious fruit flavors all blended together with alkaline spring water to create a unique flavor profile.
In Canada, BevCanna has signed an agreement with Nextleaf Solutions, a cannabis processing company with multiple patents for an industrial-scale extraction and distillation process that produces an odorless, tasteless, water-soluble THC and CBD. The strategic partnership includes an exclusive supply agreement that allows BevCanna to utilize Nextleaf’s patented extraction and distillation process. The company then infuses the water with flavor, CBD or THC before distributing the finished product through its channels within Canada and the US.
Nextleaf is expected to act as BevCanna’s exclusive water-soluble infusion technology partner in Canada. The partnership enables BevCanna to release a tasteless, odorless and homogenous product that is shelf-stable with a quick onset time, eliminating the need for excess sugar or flavor-masking.
In the US, BevCanna has entered into an exclusive agreement with a California-based cannabis research and development company to acquire their proprietary technology for water-soluble powders, which they intend to commercialize in late 2019. Formulations using this technology are currently being tested and validated through a research lab in Berkley, California. To date, testing of the powder has confirmed that it should easily pass cannabis compliance regulations in California and enable BevCanna to manufacture a reliable water-soluble product for consumers.
Naturo Springs Facility
The Okanagan Valley is known for its fertile soils and optimal growing conditions. The area is home to over 100 wineries and over 2,400 hectares of planted vineyards and orchards.
BevCanna holds the rights to a spring water aquifer on-site at its Naturo Springs bottling facility in Bridesville, British Columbia. With all bottling completed on-site, the alkaline spring water moves directly from the well to processing, never having been touched by human hands, ensuring a pristine quality. The facility is currently capable of producing 1,165 liters of Canadian premium alkaline spring water per minute through the existing wells on the property.
As of December 2017, the Canadian government imposed a moratorium on the granting of new water permits to businesses, thereby creating a significant barrier to entry for cannabis companies seeking entry into the infused beverages space.
BevCanna’s bottling operation, spring water aquifer and 100-acre outdoor cultivation site are situated on 315 acres of Agricultural Land Reserve (ALR) in the Okanagan. There is an existing 40,000-square-foot, HACCP-certified facility on the property. The property has been pre-approved by the Agricultural Land Commission for expansion of the facility up to 170,000 square feet as BevCanna grows its business.
BevCanna is leveraging its decades of experience in the beverages market to develop and launch innovative cannabinoid-infused beverages. The company is also actively exploring brand acquisitions, strategic partnerships and joint venture opportunities as the company works towards becoming a vertically-integrated operator with an international presence.
BevCanna holds the rights to a spring water aquifer and 100-acre outdoor cultivation site in the Okanagan Valley. The 40,000-square-foot, HACCP certified facility already built on-site is capable of producing 1,165 liters of alkaline spring water per minute through the existing wells on the property. BevCanna has been pre-approved by the Agricultural Land Commission for an expansion of the facility up to 170,000 square feet as the company grows.
BevCanna has also received its Health Canada industrial hemp cultivation license and cannabis research licenses, giving the company the opportunity to realize its goal of becoming a vertically-integrated operation. The company is in the final evidence submission stage for its standard processing license as well.
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