MJ Beverages Co. LLC 'Mari y Juana' Mexican Soft Drink-inspired Beverages to be Manufactured at Tinley's Long Beach Facility

The Tinley Beverage Company Inc. (CSE:TNY, OTC:TNYBF) ("Tinley's" or the "Company") is delighted to announce that MJ Beverages Co. LLC's ("MJ") ‘Mari y Juana™' soft drink-style beverages will be produced as four cannabis-infused varieties at Tinley's bottling facility in Long Beach, California, and distributed by Hardcar Distribution.

MJ Beverage Co.'s ‘Mari y Juana™' beverages will contain 10 mg of THC along with a blend of flavourful ingredients in each 12 fl. oz. carbonated single-serve bottle. The product line will debut with four flavours inspired by popular Mexican soft drinks that resonate with Latino tastes: Guava ( Guayaba ), Pineapple ( Piña ), Mandarin Orange ( Mandarina ), and Tamarind ( Tamarindo ).

"MJ is excited and grateful to be able to introduce these infused Mexican-inspired beverages to the California cannabis market," said Daniel Torres, CEO and Founder, MJ Beverages Co. LLC. "Our initial launch of four immediately recognizable SKU's will help us establish a new targeted brand designed to grow the infused beverage category. ‘Mari y Juana™' aims to address a sector of the market that is currently underserved by existing infused beverages. With a planned accessible price point, our strategically branded drinks will provide consumers new choices that they can immediately identify with, appreciate, and we hope, remain loyal to for years to come."

MJ Beverages Co. LLC has joined forces with seasoned cannabis beverages entrepreneur Matt McGinn, bringing him onboard as Chief Global Strategy Officer. Matt will be assisting MJ in its formulation, go-to-market strategy, and product execution. He currently also serves as Chief Strategy Officer and is co-owner of Hardcar Distribution ("Hardcar"), a leading cannabis beverage-focused distributor in California, who will distribute these products.

"The Mari y Juana™'' brand's distinctiveness, combined with Tinley's efficient bottling capabilities and focus on quality make for a powerful combination to drive category growth. I'm thrilled to be a part of this and be able to bring my years of experience to assist in making this collaborative effort with Tinley's a successful endeavour," says McGinn.

"The Tinley's team at Lakewood love these culturally relevant products," said Douglas Fulton, Tinley's director, and co-CEO. "We believe that ‘Mari y Juana™' will drive expanded consumer interest in cannabis infused beverages and overall category growth. Working with MJ and Hardcar will allow Tinley's Lakewood facility to produce and replenish efficiently, to meet retailer and consumer demand," he added.

‘Mari y Juana™' infused beverages are expected to be available through licensed cannabis dispensaries and delivery services throughout the State of California in Q1 of 2022.

About MJ Beverages Co. LLC
MJ Beverages Co. LLC is a subsidiary of Mari y Juana ® Foods Co. As the Tale of Mari y Juana ® goes: "Two Sisters: One smokes, the other cooks, and together they make an awesome combination! It's always a joint effort when Mari y Juana ® are in the kitchen. When Juana isn't looking, Mari adds her ‘secret' ingredient to the already tasty recipes." Founded in Los Angeles, CA in 2015, Mari y Juana ® Foods Co.'s goal has always been to bring products to the California edible cannabis market that are indicative of Mexican culture and culinary traditions. Our slogan is ‘Made in California of Mexican Descent™'. While edibles were the Company's initial focus, MJ Beverages Co. LLC has allowed the brand to evolve into the growing infused beverages category and create a new path for itself and consumers. For more information visit www.MJFoodsCo.com or email hola@mjfoodsco.com , Instagram (@marijuanafoodsco)

About The Tinley Beverage Company and Beckett's Tonics
The Tinley Beverage Company Inc. (CSE:TNY; OTC:TNYBF) manufactures the Beckett's Classics™ and Beckett's 27™ line of non-alcoholic, terpene-infused spirits and cocktails. Beckett's products are available in mainstream food, beverage, and specialty retailers, as well as online, across the United States as well as in grocery and specialty stores in Canada. Cannabis-infused versions of these products are offered under the Tinley's™ brand in licensed dispensaries and home delivery services throughout California, with expansion to Canada underway. Tinley's facility in Long Beach California contains some of the state's most versatile and technologically advanced cannabis-licensed beverage manufacturing equipment and provides manufacturing services for third-party brands in addition to Company-owned brands. Please visit www.drinkbecketts.com, www.drinktinley.com , Twitter and Instagram (@drinktinleys and @drinkbecketts) for recipes, product information and home delivery options.

Forward-Looking Statements
This news release contains forward-looking statements and information (collectively, "forward-looking statements") within the meaning of applicable Canadian securities laws. Forward-looking statements are statements and information that are not historical facts but instead include financial projections and estimates, statements regarding plans, goals, objectives, intentions and statements regarding the Company's expectations with respect to the future business, operations, expansion to additional jurisdictions, consumer loyalty, anticipated consumer demand, expanded consumer interest in cannabis infused beverages and overall category growth, phrases containing words such as "ongoing", "estimates", "expects", or the negative thereof or any other variations thereon or comparable terminology referring to future events or results, or that events or conditions "will", "may", "could", or "should" occur or be achieved, or comparable terminology referring to future events or results. Factors that could cause actual results to differ materially from any forward-looking statement include, but are not limited to, delays in obtaining or failures to obtain required governmental, environmental, or other project approvals, political risks, uncertainties relating to the availability and costs of financing needed in the future, changes in equity markets, inflation, changes in exchange rates, fluctuations in commodity prices and delays in the development of projects. Forward-looking statements are subject to significant risks and uncertainties, and other factors that could cause actual results to differ materially from expected results. Readers should not place undue reliance on forward-looking statements. These forward-looking statements are made as of the date hereof and the Company assumes no responsibility to update them or revise them to reflect new events or circumstances other than as required by law. Products, formulations, and timelines outlined herein are subject to change at any time.

For further information, please contact:

The Tinley Beverage Company Inc.
Ted Zittell
(310) 507-9146
relations@drinktinley.com
Twitter: @drinktinleys and @drinkbecketts
Instagram: @drinktinleys and @drinkbecketts
www.drinktinley.com
CSE:TNY; OTC:TNYBF

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/31d5c06e-63a4-44f1-a13d-62f618cb1f89


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Consumption habits are changing as edibles, vaping and THC beverages gain traction, especially among younger users, and cannabis companies are adapting their offerings to meet shifting demand.

Meanwhile, regulatory uncertainty, particularly surrounding the future of the US Farm Bill and state-level restrictions on hemp-derived cannabinoids, continues to challenge the market.

Despite these headwinds, production data and long-term growth forecasts suggest the cannabis industry remains on a promising — albeit turbulent — path. Read on for more on key trends to watch in 2025.

Consumption methods evolving post-legalization

Shifts in consumer behavior are reshaping markets across the board, and the cannabis industry is no exception.

While smoking remains the dominant method of cannabis consumption, a recent report from the Centers for Disease Control and Prevention highlights the growing popularity of edibles, vaping and dabbing.

The report notes that vaping and dabbing are particularly pronounced among younger adults.

A separate study published by the American Medical Association and funded in part by the Canadian Institutes of Health Research also points to how product preferences have changed among Canadian users since legalization in 2018.


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Today, established cannabis brands typically offer edibles and beverages alongside their other products. Organigram Global (TSX:OGI,NASDAQ:OGI) is one of the newest US entrants, with its April acquisition of Collective Project providing immediate access to the US hemp-derived THC beverage market.

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A 2023 Gallup poll reveals a two decade decline in alcohol consumption, particularly among younger adults, suggesting a shift towards more health-conscious lifestyles within this demographic.

Craft beer production declined by 4 percent year-on-year in 2024, according to data collected by the Brewers Association. This marked the largest drop in the industry's history, excluding the pandemic. For small, independent craft breweries, 2024 marked the third consecutive year of declining production. A drop in the number of operating small breweries last year provides further evidence of this trend, with 501 closures in 2024 versus 434 openings.

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However, after an initial boom, a lack of infrastructure and clearly defined regulations for CBD, as well as state-level variations and market oversupply, ultimately contributed to a quick retraction.

2024 was a pivotal year for the US hemp industry, as the hemp-related provisions of the 2018 Farm Bill — originally set to expire in September 2023, but extended to December 31, 2024 — created an urgent need to address critical issues like THC limits and the regulation of novel hemp-derived cannabinoids. A major point of contention was the proposed shift from defining hemp based on Delta-9 THC concentration (0.3 percent or less) to “total THC,” which includes THCA.

This change had the potential to significantly impact farmers and processors, as many hemp varieties that are compliant under the Delta-9 THC rule could exceed the 0.3 percent limit when THCA is included.

Various bills and amendments were proposed in 2024 as part of the Farm Bill discussions, each with different approaches to regulating hemp. Separate regulatory frameworks for industrial hemp and hemp grown for cannabinoids were suggested, and many states took their own action, leading to a patchwork of regulations and even outright bans.

Despite challenges, data from the US Department of Agriculture suggests signs of recovery.

The department's annual National Hemp Report from 2024 points to an 18 percent increase in industrial hemp production value between 2022 and 2023, with output growth seen in specific sectors like floral (18 percent), fiber (133 percent) and seed hemp (414 percent). The 2025 report from the Department of Agriculture indicates further expansion, with notable increases observed in both acreage (up 64 percent from 2023) and value (46 percent).

The 2024 Farm Bill ultimately did not pass, and right now the hemp industry is operating under a temporary extension of the 2018 Farm Bill under the American Relief Act of 2025, signed into law on December 21, 2024.

The 2018 Farm Bill is now set to expire on September 30, 2025.

While analysts for Markets and Markets project that the North American hemp industry will grow at a CAGR of 22.4 percent and ultimately reach a valuation of US$30.24 billion by 2029, the future of the industry will be heavily influenced by the outcome of the ongoing Farm Bill discussions.

US cannabis legalization remains stalled

Although there is clear demand for cannabis products, the now-defunct rescheduling process in the US is likely to continue casting a shadow of uncertainty over the industry's long-term trajectory.

Legal and procedural delays, including allegations of improper conduct and bias within the US Drug Enforcement Administration (DEA), led to hearing cancellations, and the new administration of US President Donald Trump has brought leadership changes to key agencies like the DEA and the Department of Justice.

Terry Cole, who Trump nominated to be DEA administrator on February 11, has a history of opposing cannabis legalization in the country. Similarly, Pam Bondi, Trump’s pick to lead the justice department, staunchly opposed a movement to legalize medical cannabis during her tenure as Florida’s attorney general.

While there have been bipartisan efforts in Congress to end federal cannabis prohibition and establish regulations for eventual legalization, the DEA’s actions and statements indicate a potential stall or reversal of progress.

In addition to that, new research is adding complexity to the debate.

A study published in the American Journal of Psychiatry this past March highlights an association between the use of high-potency cannabis strains and increased risks of psychosis, a factor that may not have been fully considered by the Department of Health and Human Services. As stronger cannabis strains become more widely available, a reassessment of their potential health risks may be required.

Investor takeaway

While the cannabis industry holds promise for growth and innovation, investors must remain acutely aware of the regulatory uncertainties and market volatility that will undoubtedly shape its trajectory in the years to come.

Don’t forget to follow us @INN_Cannabis for real-time news updates!

Securities Disclosure: I, Meagen Seatter, hold no direct investment interest in any company mentioned in this article.

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