Mimi’s Rock

Health and Wellness Products Enabling People to Be Their Best

This Mimi’s Rock profile is part of a paid investor education campaign.*

Mimi’s Rock Corp. (TSXV:MIMI,OTCQB:MIMNF) is an online dietary supplement and wellness company that markets and sells its products under the Dr. Tobias, All Natural Advice and Maritime Naturals brand names. The Dr. Tobias brand features over 30 products, including the top-selling Colon 14-Day Cleanse and the number one selling Omega 3 Fish Oil on Amazon.com. The company also focuses on skin and beauty care with its All Natural Advice and Maritime Naturals products. Products sold under the All Natural and Maritime Naturals brand names are made in Canada and registered with Health Canada and under the EU Cosmetics Act. All Natural Advice has been featured on BNN as a top selling skincare brand in Canada and has been rated the number one beauty brand on Amazon Canada for the past four years. In October 2020, the company launched its Dr. Tobias product line on two more online retailer websites, iHerb and eVitamins, in addition to making its first sale on Amazon Japan under its All Natural Advice brand.

Mimi’s Rock is focused on the development of online sales platforms including its own ecommerce website as well as major marketplaces such as Amazon, which is the company’s largest distribution channel. Mimi’s Rock offers a subscription model for a number of its products, allowing customers to ensure they receive the supplements they need while allowing the company to lock in recurring revenue.

Mimi’s Rock leading brand, Dr. Tobias, is a line of wellness products designed to improve overall body function and health, including immune system support products, multivitamins, probiotics, and natural products with remedial benefits. Dr. Tobias also offers an exclusive line of athletic performance supplements, Lennox by Dr. Tobias. The men’s vitamin line was developed in partnership with former professional boxer and brand ambassador, Lennox Lewis.

Mimi's Rock Brands

Through its All Natural Advice and Maritime Naturals brands, Mimi’s Rock is offering lines of natural skincare products, with expanding distribution globally. The products are now distributed in seven countries and expanding.

Mimi’s Rock Company Highlights

  • Working to establish a significant health and wellness platform driven by ecommerce
  • Dr. Tobias line of vitamins and supplements covers a variety of wellness needs, with over 30 branded products available
  • All Natural Advice and Maritime Naturals brands make up the number one selling skin care lines on Amazon.com
  • Made its first sale of the All Natural Advice brand on Amazon Japan in October 2020
  • Dr. Tobias product lines became available on two more retail websites, iHerb and eVitamins, in October 2020
  • Global health and wellness market is projected to grow by $810.69 billion between 2018 and 2024 at a CAGR of 6 percent according to Technavio
  • Dr. Tobias brand has partnered with brand ambassador Lennox Lewis to develop a line of performance products
  • Management and leadership is comprised of a diverse and global group of health and business professionals