Allegiance Gold
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allegiance gold Overview
Allegiance Gold is one of the nation’s largest and most trusted physical precious metals dealers, offering investors a highly transparent platform to protect their assets from inflation and market volatility. A multi-year honoree on the Inc. 5000 list of America’s fastest-growing private companies, Allegiance Gold combines national scale with a deeply personalized approach to helping investors access physical gold, silver, platinum, and palladium.
Allegiance Gold was built on a lesson its co-founders Alex Ebkarian and Mark Naaman learned before they entered the business. Both grew up in Beirut during Lebanon's civil war, where economic instability made physical gold a household reality rather than an investment theory. When the 2008 financial crisis hit and both of their families watched retirement accounts erode almost overnight, the experience was not abstract. The combination of having a cultural understanding of what gold does in a crisis and a front-row view of what happens to portfolios without it is what drove them to launch Allegiance Gold in 2017. Their purpose was to build a precious metals dealer that treats clients the way they wished someone had treated their parents — one built around a single obligation: delivering the best possible value through transparent pricing, knowledgeable guidance, and a level of service that keeps investors coming back and referring others. The name says it all: allegiance to the client, backed by gold-standard service. That mission has since grown into one of the largest national physical precious metals dealerships in the country, recognized as a multi-year Inc. 5000 honoree among America's fastest-growing private companies.
The metals offered by Allegiance Gold undergo rigorous vetting, as they are sourced exclusively from authorized wholesale dealers and sovereign mints to meet strict investment-grade criteria. The company uses a "three-legged stool" approach to help clients build precious metals portfolios. The first leg is metal allocation: determining the right mix of gold, silver, platinum and palladium based on the individual's objectives. The second is product selection: choosing between sovereign and private mint coins, bullion rounds and bars, with attention to premiums, purity and dealer reportability. The third is mint diversification: spreading holdings across recognized mints to preserve liquidity and maximize exit flexibility when the client eventually needs to sell.
The company’s investor education strategy is centered on building long-term client relationships through transparency and accessible market insight. Rather than focusing on transactional sales, the company emphasizes ongoing guidance designed to help investors better understand the role of physical precious metals within a diversified portfolio. Through educational resources such as articles, executive interviews, weekly radio shows, and CEO Mark Naaman’s recent book, The Perfect Fit, Allegiance Gold aims to provide investors with practical information on the transition from traditional paper assets to physical holdings. The company believes this education-first approach supports client confidence, encourages informed decision-making and contributes to long-term relationship growth and referrals.
That commitment to client-first service is backed by an uncommon structural decision: Allegiance Gold compensates the majority of its sales team on salary, with limited commission upside. The intent is to keep every client consultation grounded in education and long-term fit — not transaction volume.
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Mark Naaman – Co-Founder & CEO
Mark Naaman brings over 20 years of experience in the financial services and accounting sectors. A licensed tax professional and Intuit ProAdvisor, he also leads MBA Financial & Accounting Solutions. He previously held senior positions in credit management and tax strategy at several top-tier organizations, including Wells Fargo Financial, ACS-The Walt Disney Company, Universal Music, and Jakks Pacific. He is also the author of The Perfect Fit, a guide that exposes the cracks in the modern financial system and makes the case for physical gold as a foundation for lasting wealth security.
Alex Ebkarian – Co-Founder & COO
Alex Ebkarian has two decades of expertise in investment banking and wealth management, having begun his career at Smith Barney. Throughout his 12-year career as a banker, he orchestrated the financing of $1 billion for publicly traded companies, private equity firms, venture-backed enterprises, small to medium-sized businesses, and various real estate projects. Ebkarian is the host of the weekly Allegiance Gold Show cutting through Wall Street noise and government misdirection with clear, up-to-date insights on the economy, markets, and physical gold and silver investments.
*Disclaimer: This profile is sponsored by Allegiance Gold ( ). This profile provides information which was sourced by the Investing News Network (INN) and approved by Allegiance Gold in order to help investors learn more about the company. Allegiance Gold is a client of INN. The company's campaign fees pay for INN to create and update this profile.
INN does not provide investment advice and the information on this profile should not be considered a recommendation to buy or sell any security. INN does not endorse or recommend the business, products, services or securities of any company profiled.
This profile contains forward-looking information, including statements regarding planned activities, timelines, business objectives, and market conditions. Forward-looking information is based on assumptions and is subject to known and unknown risks and uncertainties that may cause actual results to differ materially from those anticipated. Readers should not place undue reliance on forward-looking information, which reflects the views of the profiled company as of the date of this profile and is not updated by INN.
The information contained here is for information purposes only and is not to be construed as an offer or solicitation for the sale or purchase of securities. Readers should conduct their own research for all information publicly available concerning the company. Prior to making any investment decision, it is recommended that readers consult directly with Allegiance Gold and seek advice from a qualified investment advisor.