RhythmOne Announces Full Year 2015 Mobile Advertising Benchmark Report

Data Investing

RhythmOne released its Full Year 2015 Mobile Advertising Benchmarks Report.

RhythmOne released its Full Year 2015 Mobile Advertising Benchmarks Report.
According to the company:

The Full Year 2015 Mobile Advertising Benchmarks Report extends the findings from RhythmOne’s 1H 2015 report and sources data from its US-based mobile programs, which spanned 20 advertiser categories and encompassed five ad formats: Interactive In-Stream Video, In-Stream Video, Interstitial Video, Mobile Full Page, and Mobile Rich Media.

Chuck Moran, VP of Marketing, who heads 1R’s research efforts commented:

It is our goal to provide our advertiser partners insight into what’s working and what’s trending in the rapidly evolving mobile space. As mobile devices become ubiquitous as a means of accessing all types of content, advertisers need to keep pace with the formats, lengths and placements that resonate most. It’s no longer a nice to have, but a need to have.

Click here to view the full press release. 

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