Breaking Data (TSXV:BKD) has announced that its recent acquisition, GIVEMESPORT, has taken its partnership with the NBA to a global scale in a programmatic deal in 18 territories.
As quoted in the press release:
The deal will span a vast range of key and emerging territories from UK, Spain, France and the Netherlands to Singapore, Sweden and Qatar.
GiveMeSport sells both display and video advertising programmatically and has a track record of class leading viewability with over 75% on its inventory, including mobile as well as desktop.
Commenting on the deal, CEO Nick Thain said: “As a tech-led publisher, GiveMeSport has a great track record and reputation within the programmatic advertising community, consistently delivering ad campaigns with high viewability and performance for some of the highest profile brands in the world – Mercedes, Volkswagen, Tommy Hilfiger and Montblanc to name just a few.
“The NBA are one of the most forward-thinking sports associations in the world and this is another example showing they can see the digital advertising landscape changing and they are partnering with a leader and trusted partner in this space to help them maximise this opportunity.”
This deal comes just 14 months after GiveMeSport became the official online destination of the NBA in the UK, producing and publishing its digital content for the official website as well as implementing its industry-leading programmatic setup.
GiveMeSport will sell the Programmatic Advertising Inventory across 18 countries on behalf of the NBA, including all standard IAB ad units as well as some custom expandable formats, delivering campaigns via Google DFP, encompassing open auctions, private and preferred deals.