3tl Technologies (TSXV:TTM) has announced an agreement to provide PLATFORM³ its Software as a Service consumer marketing platform to host a digital shopper marketing promotion for the 7th sequel of an action movie franchise movie on DVD/Blue Ray.
As quoted in the press release:
PLATFORM³ will be used as the mobile platform for a shopper marketing promotion to promote the release of the 7thsequel of a blockbuster action movie franchise. The promotion is expected to run in 2017 for a minimum of two months in the U.S. Consumers of the DVD/Blue-Ray who validate their purchase receipts with their mobile devices on PLATFORM³ will be rewarded with entries into a sweepstakes to win box sets of the movie franchise.
“We are building a track record of delivering results for consumer driven companies, including in the entertainment sector. We are pleased to be trusted and selected for the promotion of one of the largest grossing movie franchises of all time,” said Rob Craig, CEO of 3tl. “We have a growing number of customers in the entertainment business, including industry leaders who have committed to annual licenses that will enable them to build a consumer database, and use our artificial intelligence modules to retarget consumers based on their purchasing behaviour.”