Ohio National Financial Services Advances Its Digital Customer Engagement Strategy with OpenText

OpenText™ (NASDAQ: OTEX, TSX: OTEX) announced that Ohio National Financial Services selected OpenText for its digital customer engagement strategy.

As quoted in the press release:

 

With OpenText, Ohio National is able to streamline digital content creation and deliver personalized, responsive customer experiences.

Ohio National now manages 11 core web sites with OpenText Web Experience Management and OpenText™ Portal, engaging with millions of visitors per year. The sites have more than 200,000 registered users, directed toward specific groups from financial professionals to policyholders or the general public. With information tailored and filtered based upon profiles, policyholders view only the insurance and claim forms relevant to them.

“It’s all about who you need to be for the audience when they come to you and OpenText has really enabled us to do that,” said Spanier. “OpenText allows us to make a connection with the user to show that we know a little about them. Our biggest hits on the websites are those interactive pieces where OpenText gets you the information and gets you on your way.”

According to Spanier, “The integrated suite was implemented in five months, stayed within budget, and enabled end users to continue working with minimal disruption. Now, with OpenText handling the complex workflows through a streamlined review process, we save hundreds of hours every year that were previously spent reviewing and publishing content.”

Click here for the full press release. 

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