GameSquare Esports Announces Paradigm Sports Joining Advisory Board

GameSquare Esports Inc. (CSE: GSQ; FRA: 29Q1) (" GameSquare " or the " Company "), an international gaming and esports company, is pleased to announce that leading sports agency Paradigm Sports (" Paradigm "), headed by Audie Attar, have joined the Company's advisory board. As esports and traditional sports continue to converge, the Paradigm team will bring their deep expertise in traditional sports to drive the accelerated growth of esports. They join an already talented board of advisors which also includes Tony Hawk and Jordan Belfort.

Paradigm Sports is a leading multi-sports representation, business and media platform, home to more than 80 global stars including Conor McGregor, Cris Cyborg, Israel Adesanya, Stephen Thompson, and Jozy Altidore, and has negotiated more than US$650 million in contracts.

"Paradigm Sports is a great company led by incredible people," said Justin Kenna, CEO of GameSquare. "GameSquare is fortunate to have added the team to our advisor roster who are leading Paradigm Sports with some incredibly innovative work that puts their family of talent at the forefront of business. Their mantra of pushing to do what is best, and most profitable, for their families, their teammates, and their clients resonates strongly with all of us at GameSquare as we are building a global esports organization. I believe that the entrepreneurial spirit and commitment to success that permeates Paradigm's business is a great fit with GameSquare and mirrors our values."

Conor McGregor, one of Paradigm Sports' most notable clients, is the most decorated fighter in the history of the UFC and became the first fighter in UFC history to hold titles in two weight divisions simultaneously. McGregor is the biggest draw in MMA history, boasting an illustrious career that has headlined five of the top six highest selling pay-per-view events. Out of the octagon, McGregor is a sharp businessman and co-founded Proper No. Twelve whiskey with Paradigm Sports before selling a majority stake in the company in April of 2021, among numerous other business ventures.

"I am very excited by Paradigm Sports' announcement of an advisory board position with GameSquare," said Conor McGregor. "Both companies are industry leaders, and I believe that esports is the future of the sports world with many athletes, teams and leagues getting involved in the space. I look forward to Audie and the team at Paradigm Sports' bringing their expertise to collaborate and bridge the gap between traditional sports and the esports world."

Paradigm Sports' Founder and CEO, Audie Attar, said, "As a former executive at FaZe Clan, Justin has the experience to lead what could be the biggest esports organization in the world, and his network is impressive. We could not be more thrilled to be bringing our track record of success to GameSquare as the GameSquare team seeks to take their business to the next level."

The announcement of Paradigm Sports comes on the heels of Jerry Jones of the Dallas Cowboys and investor John Goff leading GameSquare's previously announced $17 million financing along with Cowboys CFO Tom Walker and Goff Capital President Travis Goff expected to join the GameSquare Board of Directors. In addition, GameSquare entered a multi-year esports and gaming agency of record agreement with the Dallas Cowboys and acquired Complexity Gaming, which was owned by the Jones Family and Goff Capital. Complexity will continue to operate at The Star in Frisco, TX.

About GameSquare Esports Inc.

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare's acquisition of Code Red Esports Ltd. (" Code Red "), an esports talent agency, provided an initial foothold in Europe through its UK operations. Code Red represents leading on-screen talent, players and influencers and works with leading global brands to develop influencer campaigns and esports marketing strategies. The Company's second acquisition of Reciprocity Corp. provides access to Asia, Latin America and North America. Its gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, U.S.

About Paradigm Sports

Paradigm Sports is a full-service management agency that sets itself apart as a multi-sports representation, business and media company that handles the careers of a global roster of elite combat sports, and soccer athletes, including Conor McGregor, Israel Adesanya, Stephen ‘Wonderboy' Thompson, Michael Bisping, Jozy Altidore and Cris Cyborg.

Without question, Paradigm Sports has revolutionized the game with the launch of successful business ventures such as Proper Number 12 Irish Whiskey, TIDL Sport, Legend Fighting Championship and the August McGregor collection as well as being the co-promotors of the historic Mayweather vs McGregor fight.

Investor Relations

For further information, please contact Nikhil Thadani, Investor Relations for GameSquare Esports Inc.:

Nikhil Thadani
Email: IR@gamesquare.com
Phone: (416) 930-2949

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, " forward-looking statements ") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's ability to bridge the gap between global brands and the large gaming and esports communities, the business and operations of the Company, and the Company's ability to execute its business plan, including its asset acquisition and growth objectives. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Neither the Canadian Securities Exchange (" CSE ") nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

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