Lord Jones Debuts "A Higher Order"

Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) ("Cronos Group" or the "Company") is pleased to reveal a new transformative marketing campaign of its prestige Lord Jones™ brand. Adding another milestone to its legacy as a "brand of firsts," Lord Jones™, maker of the world's finest hemp-derived CBD infused products, today announced its first brand campaign for the U.S. market, entitled "A Higher Order."

For the first time in the brand's history, Lord Jones™ will launch its new creative with market activations throughout the year, which will include out-of-home advertising and television spots. The campaign will highlight new Lord Jones™ creative assets, which gives the brand's adult consumers a glimpse into its magical world with a stunning series of ads and two unique films.

"Our dream to give consumers access to this unique world has become a reality with our first-ever campaign. Lord Jones™ has always been a leader in the CBD space and this new campaign reflects the evolution and maturity of the brand paired with our goal to bring these incredible products to a wider audience," said Summer Frein, General Manager, USA, Cronos Group. "The surreal, imaginative beauty of the work encourages curiosity and exploration. The Lord Jones™ best-in-class product experience is a transformative one, that allows consumers to elevate any ordinary experience into a beautiful ritual, which is palpable in the creative."

The campaign, "A Higher Order," lets viewers escape to the highly curated portals within the Lord Jones™ world – a world where wellness becomes a moment of self-reverence that can be coveted every day. The campaign imagery was inspired by elements of the iconic Lord Jones™ crest, referencing the brand's roots in California's Laurel Canyon, which is rich with artistic and musical history. Within the world, personal wellness transforms from routine to ritual.

"At Cronos Group, investing in our brands is paramount. This new Lord Jones™ campaign reaffirms our commitment to robust, breakthrough marketing and brand building that aims to bring high-quality CBD products to adult consumers," said Kurt Schmidt, President and CEO, Cronos Group. "As leaders in the CBD category, we are thrilled to share this campaign with our loyal followers, and with a broader audience who may be discovering our brand for the first time."

To celebrate the brand campaign launch, Lord Jones™ will host a live-streamed, "Sunday Bath Session", on its website featuring an audio and visual set inspired by the campaign imagery with Grammy-nominated artist and producer, Flying Lotus. The live stream, which will take place on Sunday, May 2nd at 5 p.m. PST/8 p.m. EST, is open to all consumers and encourages attendees to experience their own Lord Jones™ CBD ritual by drawing a bath and tuning in. The experience will be accessible at: www.lordjones.com/bathsessions.

The launch is supported by renowned advertising agency Wieden+Kennedy .

About Lord Jones™
Lord Jones™ manufactures and distributes the world's finest hemp-derived CBD infused prestige skincare products and dietary supplements, including handmade confections. Lord Jones™ has been featured regularly in The New York Times, Rolling Stone, Vanity Fair, Elle, The New Yorker, TIME, Forbes and Vogue to name a few. Lord Jones™ took the beauty world by storm when it became the first ever CBD brand to launch at Sephora. Celebrated for its unparalleled quality, Lord Jones™ has received accolades from Fast Company, Refinery29, Self, Health, InStyle, Men's Health, GQ, Shape and beyond. All Lord Jones™ products are lab-tested to ensure purity and consistency. For more information, or to purchase Lord Jones™, visit www.lordjones.com .

About Cronos Group
Cronos Group is an innovative global cannabinoid company with international production and distribution across five continents. Cronos Group is committed to building disruptive intellectual property by advancing cannabis research, technology and product development. With a passion to responsibly elevate the consumer experience, Cronos Group is building an iconic brand portfolio. Cronos Group's portfolio includes PEACE NATURALS™, a global wellness platform, two adult-use brands, COVE™ and Spinach™, and three hemp-derived CBD brands, Lord Jones™, Happy Dance™ and PEACE+™.

Forward-looking Statements
This press release may contain information that may constitute "forward-looking information" or "forward-looking statements" within the meaning of applicable Canadian and U.S. securities laws (collectively, "Forward-looking Statements"). All information contained herein that is not clearly historical in nature may constitute Forward-looking Statements. In some cases, Forward-looking Statements can be identified by the use of forward-looking terminology such as "may", "will", "expect", "plan", "anticipate", "intend", "potential", "estimate", "believe" or the negative of these terms, or other similar expressions intended to identify Forward-looking Statements. Some of the Forward-looking Statements contained in this press release include the Company's intention to build an international iconic brand portfolio and develop disruptive intellectual property. Forward-looking Statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management, are inherently subject to significant business, economic and competitive risks, financial results, results, performance or achievements expressed or implied by those Forward-looking Statements and the Forward-looking Statements are not guarantees of future performance. A discussion of some of the material risks applicable to the Company can be found in the Company's Annual Report on Form 10-K for the year ended December 31, 2020, which has been filed on SEDAR and EDGAR and can be accessed at www.sedar.com and www.sec.gov/edgar, respectively. Any Forward-looking Statement included in this press release is made as of the date of this press release and, except as required by law, Cronos Group disclaims any obligation to update or revise any Forward-looking Statement. Readers are cautioned not to put undue reliance on any Forward-looking Statement.
For further information, please contact:

Investor Relations Contact:

Anna Shlimak
Investor Relations
Tel: (416) 504-0004
investor.relations@thecronosgroup.com

Media Contact:
Ryan Mary Clark
Public Relations
ryan.clark@lordjones.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b74f374e-9e90-4c70-8389-b268fb246a9f


Primary Logo

News Provided by GlobeNewswire via QuoteMedia

The Conversation (0)

Trulieve to Open Medical Cannabis Dispensary in Cocoa Beach, Florida

New Brevard County location will host grand opening celebration Friday, April 5 th

Trulieve Cannabis Corp. (CSE: TRUL ) (OTCQX: TCNNF ) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the U.S., today announced the opening of a new medical cannabis dispensary in Cocoa Beach, Florida .

News Provided by Canada Newswire via QuoteMedia

Keep reading...Show less

Goodness Growth Holdings Reschedules Fourth Quarter and Full Year 2023 Results Call to April 1, 2024

Goodness Growth Holdings, Inc. ("Goodness Growth" or the "Company") (CSE: GDNS; OTCQX: GDNSF), a cannabis company committed to providing safe access, quality products and great value to its customers, today announced that, due to scheduling conflicts, it has rescheduled its fourth quarter and full year results conference call for the year ended December 31, 2023 to Monday, April 1, 2024 after the market closes.

Goodness Growth management will host a conference call with the investment community that day, Monday, April 1, 2024 at 4:30 p.m. ET (3:30 p.m. CT) to discuss its results. Interested parties may attend the conference call by dialing 1-800-715-9871 (Toll-Free) (US and Canada) or 1-646-307-1963 (Toll) (International) and referencing conference ID number 3718174.

News Provided by GlobeNewswire via QuoteMedia

Keep reading...Show less

Cronos Launches Lord Jones® Chocolate Fusions

Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) ("Cronos" or the "Company"), an innovative global cannabinoid company, announced today the launch of Lord Jones® Chocolate Fusions, its exciting first entry into the chocolate edibles category. Cronos' newest edible innovation was developed and designed by an expert team of culinary chefs, food scientists, and leaders in cannabis product development. The bite-sized Chocolate Fusions™ feature a dynamic, multi-texture experience, combining a soft and chewy center, crunch inclusions, and an outer layer of rich creamy chocolate that delivers a decadent sweet treat for adult cannabis consumers.

"We are thrilled to bolster the recent successful launch of the Lord Jones® brand in Canada with our first chocolate edibles," said Jeff Jacobson, Chief Growth Officer, Cronos. "These hand-crafted and artfully created chocolates demonstrate our passion for delivering a differentiated experience through an innovative cannabis product that our consumers will love. This breakthrough innovation is the result of our continuous commitment to and investment in R&D and product development, and we're excited to add Chocolate Fusions™ to our growing family of premium and THC-focused Lord Jones® products in Canada, which are designed to take adult consumers above and beyond."

News Provided by GlobeNewswire via QuoteMedia

Keep reading...Show less
canadian finance minister chrystia freeland

Cannabis Round-Up: Canadian Finance Minister Knew About Industry's "Financial Distress"

US Vice President Kamala Harris met with recipients of President Joe Biden's Pardon for the Offense of Simple Possession of Marijuana as part of the Democrats' cross-country campaign trail. She urged the Drug Enforcement Administration (DEA) to release its findings on rescheduling cannabis "as quickly as possible."

Meanwhile, as Massachusetts pushes for broader cannabis clemency, Hawaii has passed an amended expungement bill that will institute a pilot program instead of automatic expungements for low-level cannabis convictions.

Stay up to date on the latest news, trends and policy developments in the cannabis industry with our round-up below.

Keep reading...Show less

Goodness Growth Holdings to Release Fourth Quarter and Full Year 2023 Results on March 28, 2024

Goodness Growth Holdings, Inc. ("Goodness Growth" or the "Company") (CSE: GDNS; OTCQX: GDNSF), a cannabis company committed to providing safe access, quality products and great value to its customers, today announced that it will release its financial results for its fourth quarter and full year ended December 31, 2023 on Thursday, March 28, 2024 after the market closes.

Goodness Growth management will host a conference call with the investment community that same day, Thursday, March 28, 2024 at 4:30 p.m. ET (3:30 p.m. CT) to discuss its results. Interested parties may attend the conference call by dialing 1-800-715-9871 (Toll-Free) (US and Canada) or 1-646-307-1963 (Toll) (International) and referencing conference ID number 3718174.

News Provided by GlobeNewswire via QuoteMedia

Keep reading...Show less

Cronos Group Inc. to Speak at the 36th Annual Roth Conference

Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) ("Cronos" or the "Company"), an innovative global cannabinoid company, today announced that Mike Gorenstein, Chairman, President and CEO, will speak at the 36 th Annual Roth Conference on Monday, March 18, 2024, at 8:30AM PT.

A live webcast will be available on the Investors section of the Company's website at https://ir.thecronosgroup.com/events-presentations .

News Provided by GlobeNewswire via QuoteMedia

Keep reading...Show less

Latest Press Releases

Related News

×