Social media investing has transformed how the world connects. Here’s a look at the five top companies, according to data from Alexa, driving this new era of online connectivity.
The rise of social media companies over the last decade or so have completely revolutionized the way we connect on the internet. Similarly, as the technology sector has expanded and grown, social media has transformed where people are investing their money. With social media stock powerhouse Facebook (NASDAQ:FB) commanding a market capitalization of nearly $500 billion, social media companies are some of the most powerful influences on the market.
On that note, web traffic data company Alexa publishes the Top 500 Global Sites and features a range of companies and organizations. Statistics are calculated by the average numbers of daily visitors and page views. As of July 2017, social media stocks have a strong presence on this list, with eight breaking into the top twenty. It is highly significant that a list profiling the top sites around the globe features social media companies so heavily
Here on this social media stocks list, the Investing News Network (INN) profiles the five major public companies in social media investing, showcasing why they are so exciting to both consumers and investors. All numbers and figures are current as of September 5, 2017.
1. Google (NASDAQ:GOOGL)
Market cap: $753.20 billion; current share price: $1,084.44
It goes without saying that the most visited site in the world is Google, whose parent company is Alphabet. This makes sense as many people have the search engine as their homepage on their computers, guaranteeing a certain amount of hits each day. In terms of social media, their Google+ social network is a Facebook rival that never really took off.
That said, much of Google’s social media hits comes from its subsidiary, YouTube, which is the second most visited site in the world. Google purchased the video-streaming site for $1.65 billion in 2006. YouTube was established in Spring 2005 when the world’s first YouTube video was uploaded. Over a decade later, YouTube has more than 1 billion users, who generate billions of views each month. The way people watch YouTube is also changing, as half of YouTube views are now on mobile devices. The company’s primary source of income is ad sales on its homepage, search results pages, and within videos. Youtube has implemented some restructuring of its partner program, making it more challenging for users to enter, due to a backlash against its rogue content from channels like Logan Paul.
2. Facebook (NASDAQ:FB)
Market cap: $530.53 billion; current share price: $183.28
Mentioned above, it’s no surprise that Facebook dominates the list of social media stocks. According to Alexa’s list, Facebook is the third most visited site in the world. Based out of Menlo Park, California, Facebook’s mission statement emphasizes the company’s focus on sharing between friends as a means of connecting the world. Facebook has 15,724 employees. According to Statistica, 1.34 billion people connect through Facebook on a monthly basis.
Facebook bought Instagram in 2012; the latter is currently listed at number 15 on Alexa. Instagram has more than 800 million monthly active users. Facebook has been in the news lately for numerous legal disputes against the company’s privacy encroaching business policies. There has been a class action lawsuit against the firm over its facial recognition function, while in Germany, a court judge ruled that Facebook’s use of personal data is illegal. Facebook is fighting both cases. Plus, the scandal surrounding Cambridge Analytica has seen Facebook’s CEO, Mark Zuckerberg himself on trial defending the company. The company’s stock suffered a dip in April, but has since been on the rebound.
3. Yahoo! (Verizon) (NYSE:VZ)
Market cap: $197.28 billion; current share price: $47.74
Acquired by Verizon in mid-June 2017 for $4.5 billion, the bulk of Yahoo’s social media platforms and brands–and those acquired from AOL, now fall under Verizon’s subsidiary, called Oath. Those range from HuffPost, Yahoo Sport, AOL.com, MAKERS, Tumblr, BUILD Studios, Yahoo finance, and Yahoo Mail, to name a few.
4. Twitter (NYSE:TWTR)
Market cap: $24.57 billion; current share price: $32.65
At number 13, Twitter is one of the social media stocks with real-time conversation platform, designed for self-expression and conversation. Its advertising revenue is primarily generated from three promoted products: Promoted Tweets, Promoted Accounts, and Promoted Trends. Twitter has seen a fairly steady increase in monthly active users. According to the Verge, as of the first quarter of 2018, there are roughly 330 million monthly users, and churned a profit of $91 million in Q4 of 2017..
5. LinkedIn (Microsoft) (NASDAQ:MSFT)
Market cap: $741.85 billion; current share price: $96.55
LinkedIn was bought by Microsoft in December 2016. LinkedIn is a professional network that connects 467 million members across the world. The social media stock’s platform enables users to develop professional identities, connect with co-workers and peers, and to engage in professional networks spanning 200 countries and territories.
LinkedIn maintains a strong combination of daily visitors and pageviews, making it one of the most visible options for social media investing.
It would be helpful for investors to see how their investment portfolios compare to this social media stocks list. M&A activity spells shifting sands for investing, so be sure to check back to see how LinkedIn fare with Microsoft, how Yahoo become Altaba, as well as Twitter’s fate.
Which social media stocks would you invest in?
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This is an updated version of an article first published on the Investing News Network in 2015.
Securities Disclosure: I, Amanda Kay, currently hold no direct investment interest in any company mentioned in this article.