ProSmart Enterprises (TSXV:PROS) has announced it has signed a strategic growth partnership with Canucks Sports & Entertainment.
As quoted in the press release:
The partnership with the Canucks provides a mutually beneficial framework through which both parties will work together to build a market-wide Vancouver Canucks grassroots hockey program, powered by ProSmart. This growth partnership is designed to support and grow the Vancouver Canucks’ fan base, while also helping ProSmart grow its leading hockey community of over 1,500 registered governing bodies and associations across 100 different countries.
Canucks Sports & Entertainment owns the professional hockey team known as the Vancouver Canucks, as well as the Rogers Arena. It is the premier sports and entertainment organization within British Columbia and is positioned as the industry leader and dedicated to grassroots hockey development across the regional hockey marketplace.
The Vancouver Canucks reach approximately 3.2 million fans digitally, including approximately 1 million followers on Facebook and Twitter. Additionally, the Vancouver Canucks brand and fan base extend from the 2.5M people in the Greater Vancouver area to the 4.8M people in British Columbia, the 14M+ people in the Pacific Northwest, as well as fans around the world. According to various sources, the Canucks are one of the NHL’s best-performing franchises, listed as the 7th most valuable franchise in the NHL according to Forbes; the 5th largest regional television audience and top 3 in website traffic.
By activating and engaging existing and prospective Canucks fans with the ProSmart platform, both the Canucks and ProSmart will develop a large cohesive and valuable hockey community and marketplace that grows revenues, fans, users, sponsors and brand opportunities. The partnership intends to develop content and community sharing mechanisms, ultimately leading to larger fan and user engagement, more robust hockey data, community insights and revenue sharing opportunities. To learn more about this new growth partnership, please visit the Partners section of ProSmart’s corporate website at www.prosmartinc.com or visit http://www.nhl.com/canucks/community.