MySize (NASDAQ:MYSZ) has announced that its flagship product, SizeUp, has gained traction among consumers, and provided an update on its number of downloads.
As quoted in the press release:
Flagship App Surpasses 200,000 Downloads
MySize launched SizeUp in September 2015 in the Apple App Store to instantly and accurately measure a flat object by moving the smartphone from one side of the object to the other. The app has the potential to become just as ubiquitous as the flashlight app or other apps designed to help with everyday tasks. For instance, consumers may use the app to quickly measure furniture at a store and record the size to see if it would fit in their own home.
In January 2017, the company announced a significant upgrade to the app that eliminates the need to slide the phone over a surface and improves accuracy. Users could instead simply place the phone at the starting point, activate the app, pick up the phone, and move it to the selected endpoint. These new features help users avoid problems like rough or dirty surfaces, which could be the case in the construction and other industries where the app is used.
On April 28, the company announced that SizeUp crossed the 200,000 download mark with 216,192 downloads as of the date of the press release. Since the re-launch of SizeUp on January 2017 at the Consumer Electronics Show, the company’s download rate has averaged roughly 700 per day. These figures could accelerate as new users share the app with their friends and family and increase the app’s viral coefficient.
Innovative Technology Platform
MySize’s unique measurement technology is based on sophisticated algorithms and cutting edge technology with broad applications including the apparel industry, e-commerce, shipping, and parcel management. The proprietary technology uses patent pending algorithms to calculate and record measurements in a variety of novel ways. These attributes make the company’s potential much larger than simply a virtual tape measure.