Mitel Enhances its Distribution Strategy by Shifting On-Site Portfolio in the US

Mitel (NASDAQ:MITL; TSX:MNW) has announced an expansion partnership with ScanSource (NASDAQ:SCSC) to streamline distribution of its on-site products in the US.

As quoted in the press release:

oday’s announcement is the next in a series of strategic steps to align Mitel’s go-to-market approach globally. This follows the recent announcement of Mitel’s new global partner program and the company’s intent to leverage the strengths of distribution.

As a result of the expanded partnership, ScanSource will now serve as the primary U.S. distributor for all Mitel on-site products. In addition to holding product inventory, ScanSource will provide sales support, offer both technical and professional support, and manage onboarding, training and certifications.

Jenne and Ingram Micro continue to play an important part of Mitel’s go-to-market program in the United States and will continue to support their existing Mitel partners.

Quotes

“In the rapidly evolving and highly competitive U.S. market, modernizing and simplifying our go-to-market strategy is key to driving growth and expansion for our partners and for Mitel,” said Mike Conlon, Vice President, Global Channels, Mitel. “By strengthening our partnership with ScanSource, Mitel partners can take advantage of the speed, simplicity and scale of services available from the market’s premier value-added distributor, while leveraging Mitel’s innovation and technology to support customers and drive growth.”

Click here to read the full press release.