The marijuana sector has experienced highs and lows over the past few years, with some cannabis stocks performing better than others.

Both new and sophisticated investors are interested in the cannabis market — legal marijuana has opened the doors for many new players in the industry looking to expand their investment options.

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So, you’ve taken the plunge by investing in marijuana stocks. Now what?

After adding marijuana stocks to your portfolio, it’s important for to make sure these cannabis companies are delivering shareholder value.

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Cannabis legalization in Canada helped kickstart a financial revolution in the stock market with the launch of a diverse portfolio of marijuana stocks.

With the boom of public cannabis businesses in full swing, are you thinking about investing in cannabis companies? If so, consider starting your journey here.

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Cannabis stocks have created new opportunities for investors to participate in a new and growing industry. 

The legal cannabis market is growing at an incredible rate, ballooning toward the US$40 billion industry Arcview Research and BDS Analytics predicted for 2024. This evolution is also opening up new investment opportunities in the sector. Canada’s cannabis 2.0 legislation has ushered in a new era of marijuana-infused edibles and beverages. In the US, the promising possibility of the SAFE Banking Act passing the Senate has the potential to further accelerate market growth.

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Smart irrigation systems are enabling cannabis cultivators to increase yields through precision irrigation and fertilization. 

However, cannabis is a water-intensive crop that can pose a dilemma for environmentally conscious growers in water-stressed regions. Finding contaminant-free sources of water can also prove challenging. As cannabis cultivation becomes a global industry, agritech experts are beginning to develop new smart irrigation systems designed with artificial intelligence (AI) and machine learning to deliver high-quality cannabis crops with each harvest.

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Following in Canada’s footsteps, the US cannabis industry has an opportunity to learn from the successes and pitfalls of the Canadian legalization experience. 

While the majority of new jurisdictions in the space are coming out of the wave of US states passing medical cannabis legislation, October 2019 was a huge month for legal cannabis on the continent. On October 17, Canada legalized the sale of cannabis-infused edibles and beverages, which allows for legal sales to begin in December. Despite Canada’s established cannabis industry, the black market remains a significant challenge for legal cannabis companies working to establish profitable operations. As cannabis legalization continues to change the North American marketplace, the Canadian cannabis experience has become a leading case study for countries considering their own legal cannabis markets.

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