Naturally Splendid

Leader in the Science and Technology of Hemp-based Health Products

This profile is part of a paid investor education campaign.*


Naturally Splendid (TSXV:NSP) is a publicly-traded company listed on multiple Exchanges, offering investors an opportunity to gain exposure to the hemp-based healthy foods, plant-based protein, omega and cannabis extract markets. Naturally Splendid is working to build a portfolio of high quality conventional and organic hemp, CBD and plant-based products, servicing the North American, European, Asian and Australian markets. A vertically integrated biotechnology and consumer product company, Naturally Splendid has capabilities in industrial hemp processing, cannabinoid extraction and formulation, research and development (R&D), nutritional technology, product development and packaging and distribution.

Under Canada’s new regulations for the cannabis industry, the federal oversight for industrial hemp will be moved from the Controlled Drugs and Substances Act to the new Industrial Hemp Regulations section of the Cannabis Act. As such, the government will be conducting reviews of the existing system to reduce regulatory burdens for the hemp industry. To date, changes have already been implemented to eliminate criminal record checks, reduce THC testing and reduce oversight on hemp crops allowing for whole plant use, better aligning with its low risk attributes.

Naturally Splendid’s retail product lines include NATERA™, which has sub-brands that target the superfood, sports, health and wellness and practitioner markets; CHII™, a selection of hemp products sold on an e-commerce platform; Pawsitive FX™ a pet care line; Elevate Me™, a brand of nutritional bars;  as well as a variety of products for the CBD markets. Naturally Splendid also has a number of biotech offerings, including; CBD technology, extraction and formulation;, hemp protein isolate; and the proprietary HempOmega® technology to micro-encapsulate hemp oil, which has been commercialized into a number of applications in Naturally Splendid’s product lines and others beyond the company.

These products are targeted towards a number of industries of sizeable value including, but is not limited to, the US$250 billion global functional food market, the US$37 billion Omega-3 food market, the US$1 billion hemp market and the US CBD market, which is projected to be worth US$2.1 billion by 2020.

Naturally Splendid facilities are located near major transportation channels including highways, international airports, rail/container and the port of Vancouver. Naturally Splendid will be relocating their hemp processing facility, currently located in Abbotsford, to Pitt Meadows BC where their current production and distribution facility is located and the upcoming cannabinoid extraction facility will be built.

Naturally Splendid has developed distribution to over 2,000 retail outlets in North America to stores such as Whole Foods, Shoppers Drug Mart, Safeway, Winners / TGX and many more. It has also entered the Australian, German and South Korean markets through a number of distribution agreements in each region.

In anticipation of its second phase of development, the company has submitted an application for a Dealer’s License under Health Canada so as to become a supplier of cannabinoids derived from hemp. The license will also allow for additional services related to cannabinoid markets including manufacturing, packaging, R&D formulation preparation, resale and distribution to other licensees, import and export for global sales and laboratory testing.

“Naturally Splendid is led by a strong management team and advisory board that is dedicated to developing and commercializing sustainable, nutritious foods and health products with significant focus on hemp” states J. Craig Goodwin, President, Director and Founder. “We are committed to delivering quality nutrition in a sustainable manner. Our management team has a record of successful business ventures on the international business scene and encompasses expertise in a broad range of areas including; food manufacturing, research and development as well as sales and marketing. Our processing facility has several certifications allowing us to manufacture for a wide range of clients, and that capability combined with global health trends have created global opportunities for our products.”

Management and insiders currently hold 13.93 percent of the company.

Investment Highlights

  • Only exclusively organic hemp processor in North America
  • Portfolio of award-winning product lines developed with a science and technology-based approach with commercialized proprietary HempOmega® technology and provisional patent for hemp protein isolate in US
  • Established distribution to over 2,000 stores in North America and exporting retail products, bulk and plant-based ingredients to Australia, Asia and Europe
  • Established retail presence in various industries including health and wellness, skincare, pet care, superfoods and more
  • Multiple revenue streams including retail, wholesale, bulk and private label
  • Over 22,500 square feet of space dedicated to production and distribution
  • Applied for Dealers License through Health Canada to extract, process and distribute cannabis extracts
  • Production expansion underway for cannabinoid extraction facility

Technology and IP

As part of its mandate, Naturally Splendid is committed to developing proprietary technologies that are tied to hemp protein and hemp oil processing. This has led to two proprietary solutions (HempOmega® and a hemp protein isolate) and these efforts will be further advanced as the company progresses.

Naturally Splendid Factory


Naturally Splendid’s HempOmega® is a perfect example of the company’s dedication to scientific and technological innovation. In fact, the product was a finalist for the prestigious NutraIngredients Awards in the category of Start-up Ingredient of the Year in 2016. The proprietary HempOmega® is a high-quality, omega-rich homogenous powder created from microencapsulated pure Canadian hemp seed oil.

“HempOmega® optimizes hemp oil by taking what is already a perfect ratio of omega-3 and omega-6 and making theses more bio-available in the body,” explained Goodwin. “Microencapsulating that oil into a powder or emulsified version allows it to be dispersible in beverages or as an ingredient in foods.”

Omega-3 and omega-6 fatty acids are important nutrients for all systems of the body to function normally, including skin, respiratory system, circulatory system, brain and organs. They are also known to reduce inflammation, which is the source of many illnesses. However, the human body cannot produce these two fatty acids on its own, making omega-dense foods a critical component of a healthy diet.

HempOmega® is produced  at POS Bio Sciences state of the art , world class manufacturing facility  in Saskatoon, Saskatchewan, which is a cGMP, HACCP and ISO9001 certified facility. .This facility is the only one of its kind in North America, complete with fully functional laboratory, pilot plant, and commercial capabilities. POS Bio-Sciences is a global leader in the creation of value-added products from biological materials — providing R&D, custom processing, and analytical services to clients worldwide, providing best-practice solutions.

HempOmega® has applications across a number of consumer product segments including dairy, supplements, nutraceuticals, pet food, livestock, cosmetics, beverages and more.

Crop Infrastructure Corp. has signed a letter of intent with Naturally Splendid  for the development and manufacturing of Hempire- and TiffCBD-branded (The Hempire Co.) hemp seed, hemp protein powder and hemp oil product lines to be owned by Crop Infrastructure. Naturally Splendid and Crop Infrastructure are currently testing a variety of existing and unique flavours and formulations created by Naturally Splendid specifically for the Hempire and TiffCBD brands, some of which will have products enhanced with Naturally Splendid HempOmega®.

Hemp Protein Isolate

Naturally Splendid has developed a hemp protein isolate which has received a provisional patent from the US Patent Office. The isolate has been determined to be superior in concentration to existing hemp proteins currently in the market.

Cannabinoid extraction 

As part of its R&D initiatives, Naturally Splendid is reviewing a significant amount of research data which was acquired from Boreal Technologies Group. Naturally Splendid is hoping to help bridge the gap in commercialization of cannabinoid extraction technologies. To this effect, the company will be vetting existing technologies and the opportunities associated to them.

Naturally Splendid also plans to explore nano-processing technologies, which would allow the company to further refine extracted cannabinoids from crude oils, distillates or isolates. This would enhance the bioavailability of the cannabinoids and would allow for further commercial applications of the extracts. Naturally Splendid has slotted this opportunity as part of its Phase 2 of development.

Consumer Products

NATERA™—Re-thinking hemp for global markets

Naturally Splendid’s NATERA™ hemp foods retail line features a wide range of hemp-based food products including flavored hemp seed and protein powders. NATERA™ is now available in retail outlets in Canada, the United States and Australia.

As part of the company’s global growth strategy, Naturally Splendid partnered with the Korea Beauty & Healthcare Co. to develop the Paleo/NATERA™ shelled hemp seed line specifically for Asian markets. In March 2016 the product launched on the Lotte Home Shopping Channel, selling over 40,000 pounds of shelled hemp seeds in the first hour. With over 21 million viewers, it’s the second most successful shopping channel network in South Korea.

Naturally Splendid has further developed the NATERA™ brand to house a number of other streams, targeting various industry segments. This includes NATERA™ Sport, a high-performance supplement line for athletes with the recently launched  KEY-TO LIFE Keto Bars, which are a Ketogenic diet friendly, hemp-based performance snack ;NATERA FX, a practitioner grade of hemp-based formulations; NATERA™ Petcare (Pawsitive Fx™), an award-winning topical pet care and health retail line; NATERA™ CBD, a brand of CBD-based products for the nutraceutical and topical markets; and NATERA™ Skincare, which is focused on delivering cosmeceutical products with CBD-infused ingredients that serve as anti-aging formulations. The CBD enriched products will only be offered in markets that allow for the sale of that ingredient.

Moving forward, Naturally Splendid is working on developing NATERAFX™, which will be a practitioner-formulated line of hemp and cannabis extract products for the health and wellness industry.

CHII—Online bulk priced hemp food products

In late 2015, Naturally Splendid acquired Chi Hemp Industries Inc. (CHII), an online hemp bulk distributor, which has sold over one million pounds of hemp products since 1998. CHII sales are continuing to increase and are providing positive cash flow for Naturally Splendid.

Prior to the acquisition, CHII fully re-branded and re-launched its online platform, which resulted in increased revenue online of almost 100 percent within several months. Naturally Splendid has leveraged this marketing expertise to optimize the company’s online presence.

Naturally Splendid is looking to expand the brand through the development of a CHII Skincare product line.

Prosnack/Elevate Me™

In mid 2017, Naturally Splendid acquired Prosnack Natural Foods Inc.  Prosnack’s innovative Elevate Me™ brand focuses on lifestyle and healthy meal replacement products that include energy bars and on-the-go oatmeals that are currently distributed throughout North America. The Elevate Me brand can be found in over 1,000 retail stores including major retailers such as Costco, Whole Foods, Choices, Save On Foods, Sobeys, London Drugs, Thrifty’s, Rexall and many more. A unique feature of Prosnack is its continuing success strategy of private labelling for major retailers in North America and co-packing for other manufacturers globally. The combination of Elevate Me products and its private-label clients is almost $8-million in sales over the past four years.

International Distribution

Expanding its presence across multiple continents, Naturally Splendid has developed distribution relationships across the US, Germany, South Korea and Australia.

The company sees a wealth of opportunity in the Australian market, and has subsequently formed a strategic alliance with an Australian distributor. The strategic partner has eight wholly-owned subsidiaries that collectively represent a client base with thousands of points of sale and practitioners. As part of this relationship, NATERA™ products first hit Australian stores in early 2018 and Naturally Splendid secured an additional purchase order from the distributor in August 2018.


Currently, Naturally Splendid’s facilities are located near Vancouver, BC in the fresh air and clean water of the Fraser River Valley spanning a total 22,500 square feet of hemp oil, protein and seed extraction and processing capabilities and hosting over $4 million-worth of automated processing and packaging equipment.

naturally splendid conveyor


Naturally Splendid Hemp Processors Ltd.

The company’s wholly-owned hemp processing facility is the only organic exclusive hemp processing facility in North America. In addition to re-naming the facility Naturally Splendid Hemp Processors Ltd., the company is building a new 10,000 square foot facility with increased capacity to address the increased volumes of hemp-based orders the company has been receiving. The new facility will be able to process organic and conventional hemp seed, oil and protein.

The facility has capabilities for producing hulled seed, hemp seed oil and high-percentage protein powder. The team working at the facility is also supplemented by expertise in cannabinoid extraction, nutritional product development, laboratory analysis and long-standing contractual relationships with farmers.

The company has also invested significantly in processing and packaging equipment that facilitates the distribution process.

Naturally Splendid Factory

The Bar Makers

The Bar Makers facility develops the Elevate Me™ bars as well as bars for other nutritional food companies in Canada. The manufacturers recently acquired a state-of-the-art bar manufacturing system, more than doubling their manufacturing capacity.

Following the acquisition of a Dealer’s License under Health Canada, Naturally Splendid will work to expand its current facilities to include cannabinoid extraction and formulation capabilities as it becomes legal.

Cannabinoid Extraction Facility

Using the revenue from the sale of the POS BPC facility for $3.6 million, Naturally Splendid will begin the development of a cannabis extraction facility required under the terms of a Dealer’s License. The facility will have the ability to extract cannabinoids from industrial hemp.

This facility will be another step in developing a vertically-integrated operation and will produce cannabinoid-based crude oils, distillates and isolates that could be sold as bulk products or further refined into other end-use products.

Strategic Relationships


Ambarri is a joint venture between NeutriSci and Lexaria Bioscience Corp. and was founded to develop and use the proprietary technologies from both companies. The company is working to incorporate Naturally Splendid’s HempOmega™ technology with Ambarii’s fast-acting and highly absorbent delivery mechanism.  Ambarri has executed a letter of intent (LOI) for the sale and distribution of their proprietary sublingual hemp CBD tablets in Japan and South Korea. These will be distributed internationally under the NATERA™ CBD brand.


Naturally Splendid has a strategic partnership with CannaDyne Distribution Inc., a nutritional formulation and distribution company focused on developing advanced plant-base formulations that are directly marketed to health care practitioners.

As part of this agreement, CannaDyne is creating a selection of proprietary plant-based formulations for the health care practitioner market incorporating Naturally Splendid’s HempOmega™ and hemp protein isolate.


Doug Mason – CEO and Director

Mr. Mason is currently Chairman of the Board, President and CEO of a number of TSX Venture Exchange companies. During his 20 years as President and CEO of well-known beverage companies including Jolt Cola and Clearly Canadian Beverage Corporation, Mr. Mason built a reputation for innovation. He has been credited as one of the pioneers of the New Age Beverage category. Additionally, Mr. Mason is a past Chair of the B.C. Sports Hall of Fame and Museum and of the B.C. Sports Hall of Fame Foundation, and remains an active member of the Foundation. He is currently Deputy Chair of the Board of Governors for Collingwood School, and is also an active supporter and recruiter of participants for fund raising events for the Rick Hansen Institute.

Craig Goodwin – President, Director and Founder 

J. Craig Goodwin is a Co-founder of Naturally Splendid and the previous CEO of the Company. As CEO, Craig was instrumental in the transition from private Company to public Company raising over $15,000,000 CDN in the process. In addition to his role as CEO, Craig’s responsibilities included International Business Development where he oversaw the development of a South Korean project generating over $7,000,000 CDN in 2016.

Craig now focusses on International Business Development and capital markets. Currently, Craig is developing business in South Korea, Japan, China, Germany, Greece and Australia to name a few.

Previous to his appointment as CEO of Naturally Splendid, Craig accumulated over 30 years of sales and marketing experience including Senior Account Executive for one of the largest outdoor advertising companies in the world, The Jim Pattison Sign Group. While with The Jim Pattison Sign Group, Craig was one of the most successful sales executives in Western Canada and received numerous awards for outstanding sales achievements.

In addition to sales and marketing Craig has consulted for numerous public companies providing services from Investor Relations, raising Venture Capital as well as business development.

Bryan Carson – V.P. Operations and Co-Founder

Bryan’s vision of a company distributing healthy food choices was the driving force behind Naturally Splendid® and the foundations of which this company originated. For the past four years Bryan has overseen the operations of Naturally Splendid® including establishing supply channels, packaging and product development. Bryan’s insight and vision has proved invaluable as part of the management team.

Mr. Carson created, operated and sold a successful retail store in Vancouver, B.C. His hands-on retail expertise from the conceptual planning stages through construction and launch are of great value in developing our relationship with major food distribution channels.

Sean Hamzagic – CPA-CGA and CFO

Mr. Hamzagic has over 30 years of public practice accounting and financial management experience with a variety of public and private companies. As a designated CPA-CGA, Mr. Hamzagic has developed a unique suite of expertise in overseeing corporate finance activities, financial planning & analysis, public reporting, as well as mergers and acquisitions, including 10 years with sparkling water producer Clearly Canadian Beverage Corporation, and most recently as the CFO of a number of TSX Venture listed companies.

Peter Hughes – Director

Mr. Hughes has 25 years of business experience including senior-level executive and Director positions in both private and public companies specializing in pharmaceuticals, alternative energy and mining. Mr. Hughes has built industrial and resource companies from the ground up and has obtained regulatory approval and exchange approval for numerous reporting issuers. His experience includes; corporate structuring, public and private financing, marketing, strategic planning, negotiating agreements and public company management. He has also worked with the National Research Council of Canada providing alternative energy companies with market intelligence and strategic planning. Mr. Hughes is a Director of Kelso Technologies Inc. (TSX.V) and a Director of Broome Capital Inc. Mr. Hughes has a Bachelor of Science degree and completed the Canadian Securities Course and Directors and Officers Program.

Russ Crawford – Director

Russ has over 40 years of experience in commodity marketing and risk management strategies as well as providing operations and technology solutions serving the Western Canadian agricultural marketplace. His company, Agrinomics I.T. Consulting Ltd., has been in operation since 1999 providing a comprehensive and unique blend of private sector, independent market advisory services. Russ Crawford’s personal background includes 20 years with Cargill Limited, 9 years with Alberta Wheat Pool and 19 years of independent consulting to the marketplace.

In October of 2009 Russ was elected to the Board of Directors for the Canadian Hemp Trade Alliance serving on various committees over a four-year term. The CHTA is Canada’s national hemp association made up of producers, processors, researchers and retail product marketers. It is the primary industry association and has been growing in pace with its members. In 2011 and again in 2018 Russ authored the CHTA’s Long Term International Strategy (LTIS) report that built on the CHTA’s National Industrial Hemp Strategy by targeting research and education/awareness projects suitable for the national organization benefiting all members. In 2013 he was elected as President and remains in that position through 2018.Russ has been an advisor to Naturally Splendid® since 2008 and a Director since 2012.

Alan Maddox – Executive VP, Sales and Marketing

Alan has built a successful career in the food industry spanning over 34 years. In addition to developing sales for Prosnack, Alan held the position of Director of International Sales for McCain Foods where he was responsible for overseeing sales development in over 70 countries around the world. As President of Sepp’s Food Group in the early 1990’s he was instrumental in developing the company into one of the leading natural organic frozen breakfast food manufacturers in North America, growing sales from $1,000,000 CDN to over $88,000,000 CDN annually.


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