Back in December, Business Insider thought the Golden Globes would be dominated by streaming giants. It seems their prediction was correct as The Crown wins best drama TV series, which is a win for streaming giant Netflix (NASDAQ:NFLX).
According to BI Intelligence, “Netflix and Amazon individually received as many nominations as all of the broadcast networks combined and more than all cable networks combined excluding HBO”. Netflix saw two of its shows nominated for best drama series, “The Crown” and “Stranger Things”, while Amazon (NASDAQ:AMZN) got picked for two comedies, “Transparent” and “Mozart in the Jungle”. The latter won the category in 2016.
This is a trend that has been developing over a couple of years. In order to distinguish themselves from their competitors, Netflix have commissioned many original programs, taking chances on paying for new material. Netflix plan to capitalize on their recent triumphs and spend a massive $6 billion on content in 2017. Where others have not made the same financial promises, it has shown in their poorer returns. Competitors will surely be keen to get in on the action.
Netflix lead the pack. The top 11 digital original shows in the US for the third quarter are all Netflix shows, as reported by Parrot Analytics, data gatherers for digital viewership. Year-to-date, Netflix are up 5.64 percent and they hit an all-time price high of $133.87 per share on January 6, 2017. They revealed in November that users can now download certain content for later viewing, making it even easier for mobile consumers to watch shows anytime, anywhere, offline.
Amazon Video, however, has almost all of its library available for offline viewing – for its Prime members. Amazon will want to regain their comedy crown back from cable channel FX, who scooped the win with “Atlanta”. Amazon’s stock has performed positively over the past year, though due to Amazon’s multiple products and services it is difficult to discern the ebbs and flows of its video sector for investors. A press release from a few days ago reveals they have greenlit a third season of Emmy Award-winning series “The Man in the High Castle”, number 12 on the list from Parrot Analytics. Reviving this hit show could also heighten investor interest.
Snapchat are set to IPO in upcoming months. The network Turner, owned by media company Time Warner (NYSE:TWX), recently announced a partnership with Snapchat’s parent company Snap. This would bring exclusive shows to Snapchat’s Discover section, for their mobile community.
Streaming video giants are proving popular with critics, the public, and investors, who stand to gain from this budding relationship of supply and demand between networks and customers. As awards season continues, buzz surrounding these shows and the big names behind them will further highlight their successes. This bodes well for even more budgetary commitment and means an even more entertaining and exciting investment market.
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Securities Disclosure: I, Emma Harwood, hold no direct investment interest in any company mentioned in this article.