As the artificial intelligence (AI) sector continues growing at a rapid pace, Google’s parent company, Alphabet (NASDAQ:GOOGL), is do its best to make sure it’s a part of that development.
Case in point, the company announced on Monday (July 10), the People + AI Research initiative (PAIR), which Google states is “devoted to advancing the research and design of people-centric AI systems.”
In other words, the end-goal of PAIR is to focus more on the “human side” of AI, such as the relationship people have with technology, applications it permits, and ways to make it “broadly inclusive.”
“The goal isn’t just to publish research,” Google’s press release states, “we’re also releasing open source tools for researchers and other experts to use.”
According to CNBC, the research has the potential to improve interfaces of some popular mobile apps.
“One of the things we’re going to be looking into is this notion of explanation — what might be a useful on-time, on-demand explanation about why a recommendation system did something it did,” Fernanda Viegas, a Google Brain senior staff research scientist told CNBC.
As highlighted in Google’s announcement, the research will be divided into three areas:
- Engineers and researchers: Google states that because AI is built by people, engineers and researchers should have the right tools to make it easier to build and understand machine learning systems;
- Domain experts: Ensuring that the AI technology is useful and easy for professionals such as doctors, technicians, designers, farmers, and so on.
- Every day users: Finally, guaranteeing that the technology is user friendly for everyone, not just professionals.
While the company states they “don’t have all the answers” as it pertains to the research, it states its team is open sourcing new tools, creating education materials, and publishing research to “spread the power of AI to as many people as possible.”
At the close of trading on Monday, shares of Alphabet had increased 1.08 percent to an even $951 as of 6:49 p.m. EST.
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Securities Disclosure: I, Jocelyn Aspa, hold no direct investment interest in any company mentioned in this article.