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DOJA is a cannabis lifestyle brand that will feature a range of curated handcrafted strains ideally suited for Canada’s emerging recreational market. DOJA’s fully owned subsidiary, Northern Lights Marijuana Company, is a licensed producer under Health Canada’s Access to Cannabis for Medical Purposes Regulations (ACMPR). The company’s state-of-the-art production facility is located in the heart of British Columbia’s picturesque Okanagan Valley, a region known as the Napa Valley of Canada.
DOJA’s CEO Trent Kitsch, founded and built SAXX Underwear into one of the fastest growing premium men’s underwear brands in North America. The DOJA team is combining their expertise in branding and consumer packaged goods with their passion for cannabis culture to uniquely position DOJA as a market leading lifestyle brand in the cannabis industry.
DOJA is going public in July via a reverse takeover of SG Spirit Gold (TSXV:SG). On Closing of the transaction DOJA’s shares will trade on the CSE under the four letter symbol DOJA.
- Licensed Producer: DOJA received its license to cultivate cannabis under Health Canada’s ACMPR on June 16, 2017.
- Proven Brand Builders: CEO Trent Kistch founded and built SAXX Underwear into an internationally recognized brand; team using their expertise to grow DOJA into a leading lifestyle brand in the cannabis market.
- Handcrafted Approach: DOJA will feature a range of curated handcrafted strains ideally suited for Canada’s emerging recreational market.
- Grown in the Okanagan, BC: DOJA is based in the Napa of the North; the company will leverage the tourism to the area to build a far-reaching brand
- Emerging Recreational Market: Canada is targeting July 1, 2018 as the official start to a legalized recreational marijuana market; Deloitte estimates the base retail market at $4.9 billion to $8.7 billion on demand of 600,000 kg/yr.
- Near-Term Catalysts: DOJA expects to reach multiple milestones in the next 12 months that will create substantial value for shareholders
The Canadian Cannabis Market
The Government of Canada is targeting July 1, 2018 as the official start to a legalized recreational cannabis market. The Canadian retail cannabis market is projected to be between $4.9 billion and $8.7 billion annually, according to Deloitte’s recent report, titled “Recreational Marijuana: Insights and Opportunities”. The Parliamentary Budget Office estimates that satisfying the recreational cannabis market will require 655,000 kilograms of marijuana production annually, which is far more than the current capacity of existing ACMPR Licensed Producers.
DOJA’s Production Facility
DOJA’s 7,100-square foot Phase I facility is located in West Kelowna, BC. DOJA purchase the land and commercial building in October 2016 and completed the retrofit of the facility in February 2017. DOJA received its license to cultivate from Health Canada on June 16, 2017, just 43 days after the pre-license Inspection. The speed at which the company has graduated through the licensing process is a testament to the team’s ability to execute on its plans. The Phase I facility houses three grow rooms with a combined production capacity of 660 kilograms per year for a potential annual revenue of $7.9 million. With its cultivation license in place, DOJA is now working towards completing the regulatory requirements for a distribution and sales license.
DOJA believes the production capacity of their current facility will quickly be surpassed by the demand they will create for their product. As such, the company is busy completing designs for a 43,000-square foot Phase II expansion within DOJA’s secured perimeter. Once the expansion is completed, the company will be capable of producing over 5,000 kilograms of cannabis flower per year for a potential annual revenue of $60 million excluding oils. The Phase II expansion will also house a cannabis extraction area. Cannabis oils is the fastest growing sector of this market and is projected to reach $2.1 billion in sales by 2020, according to The Hemp Business Journal.
DOJA has aspirations of growing its production capacity beyond 5,000 kilograms per year and is currently conducting due diligence on a number of future expansion sites and strategic acquisition opportunities.
Trent Kistch—CEO and Founder
Trent Kistch founded SAXX Underwear Co. in 2007 and successfully built SAXX into a globally recognizable brand and the fastest growing underwear brand in North America before exiting the business in 2015. In 2013 Trent and his wife Ria founded Kitsch Wines in the Okanagan Valley. Trent an entrepreneur and is a graduate of the Richard Ivey School of Business with a major in entrepreneurship.
Ryan Foreman—President and Founder
Ryan Foreman has over 15 years developing e-commerce operations within the consumer goods space working with influential brands and industry disrupters in the lifestyle and action sports markets. His expertise is in developing and managing teams executing all business aspects from system integrations, domestic and international compliance, fulfillment, website development and online marketing.
Jeff Barber is the former co-founder and Managing Partner of a boutique M&A advisory firm from 2012 to 2016. His previous investment banking roles were with Canaccord Genuity Corp and Raymond James Ltd. He started his career as an Economist with Deloitte. He has extensive experience raising capital and advising on M&A transactions. Jeff is a CFA charterholder with a masters degree in Finance and Economics from the University of Alberta.
Ria Kistch—Vice President
Ria Kitsch was formerly head of marketing for SAXX Underwear Co. Since then she became a top salesperson and territory manager for WaterPlay Solutions Corp, quickly identifying and executing strategies to grow in regulated markets. Her strong customer service skills and marketing focus make her a front line specialist. Ria earned a Business Honors degree from UBC Okanagan.
Taylor Holland—Director of Quality Assurance
Taylor Holland has over 10 years of training and technical knowledge related to Good Production Practices. He graduated from SFU with a B.Sc focused in botany and holds an M.Sc in biology from UBC. Taylor’s scientific background includes a deep understanding of plant physiology, biochemistry, molecular biology, microbiology and microbial ecology.